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About

Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.

About

Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2B marketing teams, demand generation leaders, and enterprise organizations seeking AI-driven marketing automation to align sales and marketing and drive predictable revenue growth

Audience

Marketers

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure.
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
Free Version Not Supported
Free Trial Supported

Pricing

$1,000/month
The emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts you add to our system with no restrictions on how many emails you send each month or which features you wish to use.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.8 / 5
support 4.6 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.8 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • I love that it integrates with Salesforce to help me know how customers are connecting with our content.
  • The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website.
  • Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier.
  • It helps to create powerful campaigns on different marketing platforms. It helps to increase conversion rate. Makes it easy to communicate and understand their needs. Email integrated support to interact and send promotional emails.
  • 1) It's easy to run marketing campaigns with this software. 2) It shows real-time reporting and analysis. 3) It can accommodate our large database and automate our processes.

Cons

  • Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end.
  • It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests.
  • I have been using this in my current company for around a year now, but I have not found any issues with this software.
  • I never encountered any problem with this platform.
  • Not at all. I loved it's every features and everything is well designed.

Pros & Cons from Real Users

Pros

  • What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to test these emails by sending test emails or checking out the pre test flights.
  • I am used to coding my own emails so I like that there is an option to either drop in your own code or use a template. The templates are very simple but they work across a variety of different email clients. I also like that I can manage both my email campaigns and social media out of one location.
  • Ability to track and provide reports. Integrates with SalesForce. Tracks social and web clicks. Responsive team.
  • No coding hassle, simple drag and drop marketing solution. I can watch user analytics about clicks and campaign activity. Best for small and mid enterprises business. Scheduling if emails are a great addition.

Cons

  • The only thing about this software I would improve is that on the HTML side everything is created within nested tables, which I do not prefer and leads to small hiccup errors.
  • Emfluence does not have very detailed reporting features; they will work for most everyone, but for my company, it requires a lot of editing.
  • Takes some time to get acquainted with user interface and understand where functions are located.
  • I never encountered any problem with this platform.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/marketo.html

Company Information

emfluence
Founded: 2003
United States
emarketingplatform.com

Alternatives

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp
HubSpot CRM

HubSpot CRM

HubSpot

Categories

Categories

AB Testing Supported
Bulk Email Supported
Email Marketing Supported
Email Tracking Supported
Landing Page Supported
Lead Generation Supported
Lead Nurturing Supported
Lead Scoring Supported
Personalization Supported
Referral Supported
Survey Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Supported
Target Account Identification Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Supported
Auto-Responders Not Supported
CAN SPAM Compliance Supported
Customer Surveys Not Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Not Supported
Image Library Not Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Not Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Lead Generation Features

Contact Discovery Not Supported
Contact Import/Export Supported
Lead Capture Supported
Lead Database Integration Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Visitor Identification Not Supported

Lead Nurturing Features

A/B Testing Supported
Campaign Management Supported
Drip Campaigns Supported
Lead Capture Supported
Lead Notifications Supported
Lead Scoring Supported
Lead Segmentation Supported
Performance Metrics Supported
Personalization Supported
Pipeline Management Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Search Marketing Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Supported

Personalization Features

A/B Testing Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Not Supported
Campaign Segmentation Supported
Content Analytics Supported
Contextual Targeting Not Supported
Customer Profiles Not Supported
Experience Management Not Supported
Recommendation Engine Not Supported
Website Personalization Not Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Not Supported
Analytics / ROI Tracking Not Supported
Customer Data Profiles Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Not Supported
Push Notifications Not Supported
Retargeting Not Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Not Supported
SMS Marketing Not Supported
Social Marketing Not Supported
Triggered Emails Not Supported
Website Visitor Tracking Not Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Source Tracking Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Supported
Coupons Not Supported
Email Marketing Supported
Engagement Monitoring Supported
In-App Marketing Not Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Not Supported
Text-to-Win Not Supported

Sales Engagement Features

Call Scripts / Call Steps Not Supported
CRM Integration Supported
Email Sequences Supported
Email Tracking / Automation Supported
Lead Management Supported
Reporting / Analytics Supported
Sales / Voice Dialer Not Supported
Sales Automation Not Supported
Search Not Supported
Task Management Not Supported
Templates Supported
Workflow Management Not Supported

Sales Force Automation Features

Call Management Not Supported
Campaign Management Supported
Channel Management Supported
Commission Management Not Supported
Contact Management Supported
Contract Management Not Supported
Customer Database Supported
Email Marketing Supported
Field Sales Management Not Supported
Lead Management Supported
Opportunity Management Supported
Performance Metrics Supported
Proposal Generation Not Supported
Referral Tracking Supported
Sales Forecasting Not Supported
Territory Management Not Supported

Sales Intelligence Features

CRM Integration Supported
Data Cleaning Not Supported
Data Enrichment Not Supported
Data Import/Export Supported
Data Mining Not Supported
Data Verification Not Supported
Email Integration Supported
Lead Scoring Supported
List Building Not Supported
Performance Management Not Supported
Pipeline Management Supported
Predictive Modeling/Analytics Supported
Prospecting Tools Supported
Reporting/Analytics Supported
Sales Forecasting Not Supported

Social Media Management Features

Automated Publishing Not Supported
Brand Tracking Not Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Not Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Supported
Target Account Identification Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Supported
Multi-Campaign Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Supported
Lead Capture Supported
Lead Database Integration Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Visitor Identification Supported

Lead Nurturing Features

A/B Testing Supported
Campaign Management Supported
Drip Campaigns Supported
Lead Capture Supported
Lead Notifications Supported
Lead Scoring Supported
Lead Segmentation Supported
Performance Metrics Supported
Personalization Supported
Pipeline Management Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Supported

Personalization Features

A/B Testing Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Supported
Campaign Segmentation Supported
Content Analytics Not Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Not Supported
Recommendation Engine Not Supported
Website Personalization Not Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Not Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Supported
Google Ads Not Supported
Product Recommendations Not Supported
Push Notifications Not Supported
Retargeting Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Supported
Triggered Emails Supported
Website Visitor Tracking Supported

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Heatmaps Not Supported
Landing Pages / Web Forms Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Supported
Test Scheduling Supported
Visual Editor Supported

Customer Engagement Features

Analytics Supported
Churn Management Not Supported
Communication Management Supported
Community Management Not Supported
Content Syndication Not Supported
Feedback Collection Supported
Gamification Not Supported
Live Chat Not Supported
Video Content Supported

Email Tracking Features

A/B Testing Supported
Audience Segmentation Supported
Campaign Management Supported
Event-Based Notifications Supported
Location Tracking Supported
Team Management Supported

Landing Page Features

A/B Testing Not Supported
Analytics Supported
Drag & Drop Supported
Form Creation Supported
Real Time Editing Supported
Responsive Supported
SEO Management Supported
Templates Supported

Referral Features

Affiliate Marketing Not Supported
Campaign Management Supported
Contact Management Supported
Employee Referral Management Not Supported
Feedback Management Supported
Lead Engagement Supported
Loyalty Program Not Supported
Referral Tracking Supported
Rewards Management Not Supported

Survey Features

Custom Survey URLs Supported
Data Analysis Tools Supported
Email Marketing Supported
Mobile Survey Not Supported
Offline Response Collection Not Supported
Paper Survey Not Supported
Question Branching Supported
Question Library Not Supported
Site Intercept Survey Not Supported
Skip Logic Supported
Supports Audio / Images / Video Supported

Transactional Email Features

A/B Testing Supported
Contact Database Supported
Dynamic Content Supported
Email Monitoring Supported
Mailing List Management Supported
Reporting/Analytics Supported
Spam Check Supported
Template Management Supported

Integrations

ChannelMix Supported
ChatGPT Supported
Salesforce Supported
TapClicks Supported
Zapier Supported
Box Supported
DSMN8 Supported
EnterpriseAlumni Supported
Faraday Supported
FreeAgent CRM Supported
GlobalMeet Webcast Supported
Nimble Supported
Qualtrics Employee Experience Supported
SMS-Magic Supported
SalesBinder Supported
Singer Supported
Skilljar Supported
VisitorTrack Supported
Welcome Software Supported
Xplenty Supported

Integrations

ChannelMix Supported
ChatGPT Supported
Salesforce Supported
TapClicks Supported
Zapier Supported
Box Not Supported
DSMN8 Not Supported
EnterpriseAlumni Not Supported
Faraday Not Supported
FreeAgent CRM Not Supported
GlobalMeet Webcast Not Supported
Nimble Not Supported
Qualtrics Employee Experience Not Supported
SMS-Magic Not Supported
SalesBinder Not Supported
Singer Not Supported
Skilljar Not Supported
VisitorTrack Not Supported
Welcome Software Not Supported
Xplenty Not Supported
Claim Adobe Marketo Engage and update features and information
Claim Adobe Marketo Engage and update features and information
Claim emfluence Marketing Platform and update features and information
Claim emfluence Marketing Platform and update features and information