Adobe Marketo Engage vs. SwiftERM Comparison


Adobe Marketo Engage Adobe	SwiftERM	+	+
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About Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.	About SwiftERM is an AI hyper-personalisation SaaS for email marketing. It is for ecommerce sites that enjoy frequent visitors. It uses all the data, captured from your site, to predict what each unique consumer is most likely to buy next. It runs totally autonomously – with zero human involvement whatsoever. It nurtures your relationship with each person that shops with you, as an appreciation of them as an individual, reflected in the ever changing products each are offered. It identifies their most pressing needs, wants and desires throughout their lifetime, a state of the art AI algorithm delivers one of the highest ROI’s in ecommerce marketing. It ranks all your SKUs, in a unique and personal order for each individual. Then it perpetually prepares and creates their own unique emails which, unlike CRO, doesn’t have to wait for them to come to your site. Each email is sent at the time calculated as perfect for that individual.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B marketing teams, demand generation leaders, and enterprise organizations seeking AI-driven marketing automation to align sales and marketing and drive predictable revenue growth	Audience Ecommerce retailers
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. Free Version Not Supported Free Trial Supported	Pricing $130 Tiered price by size of database: 0-20k $130 pm 20-30k $260 pm 30-40k $390 etc Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros I love that it integrates with Salesforce to help me know how customers are connecting with our content. The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website. Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier. It helps to create powerful campaigns on different marketing platforms. It helps to increase conversion rate. Makes it easy to communicate and understand their needs. Email integrated support to interact and send promotional emails. 1) It's easy to run marketing campaigns with this software. 2) It shows real-time reporting and analysis. 3) It can accommodate our large database and automate our processes. Cons Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end. It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests. I have been using this in my current company for around a year now, but I have not found any issues with this software. I never encountered any problem with this platform. Not at all. I loved it's every features and everything is well designed.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Adobe Founded: 1982 United States business.adobe.com/products/marketo.html	Company Information SwiftERM Founded: 2014 United Kingdom www.swifterm.com
Alternatives Maropost Marketing Cloud Maropost	Alternatives Revotas
Knak	Frizbit
6sense	Pleisty
HubSpot CRM HubSpot	Bloomreach
HubSpot Customer Platform HubSpot View All	AiTrillion View All
Categories Account Based Marketing Supported AI Marketing Supported Campaign Management Supported eCommerce Marketing Supported Email Marketing Supported Lead Generation Supported Lead Management Supported Lead Nurturing Supported Marketing Supported Marketing Account Intelligence Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Personalization Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Social Media Management Supported Social Media Marketing Supported	Categories eCommerce Marketing Supported eCommerce Personalization Supported Email Marketing Supported Marketing Automation Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Not Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Not Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Not Supported Customer Data Profiles Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Not Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported Lead Nurturing Features A/B Testing Supported Campaign Management Supported Drip Campaigns Supported Lead Capture Supported Lead Notifications Supported Lead Scoring Supported Lead Segmentation Supported Performance Metrics Supported Personalization Supported Pipeline Management Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Not Supported Text-to-Win Not Supported Personalization Features A/B Testing Supported Abandoned Cart Saver Not Supported Account Based Marketing Supported Behavioral Targeting Not Supported Campaign Segmentation Supported Content Analytics Supported Contextual Targeting Not Supported Customer Profiles Not Supported Experience Management Not Supported Recommendation Engine Not Supported Website Personalization Not Supported Sales Engagement Features Call Scripts / Call Steps Not Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Not Supported Sales Automation Not Supported Search Not Supported Task Management Not Supported Templates Supported Workflow Management Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Supported Channel Management Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Supported Performance Metrics Supported Proposal Generation Not Supported Referral Tracking Supported Sales Forecasting Not Supported Territory Management Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Not Supported Data Import/Export Supported Data Mining Not Supported Data Verification Not Supported Email Integration Supported Lead Scoring Supported List Building Not Supported Performance Management Not Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Social Media Management Features Automated Publishing Not Supported Brand Tracking Not Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported	Email Marketing Features A/B Testing Not Supported Artificial Intelligence Supported Auto-Responders Not Supported CAN SPAM Compliance Not Supported Customer Surveys Not Supported Drip Campaigns Not Supported Dynamic Content Supported Event Triggered Email Not Supported Image Library Not Supported Landing Pages/Web Forms Not Supported Mailing List Management Not Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Not Supported Template Management Not Supported WYSIWYG Email Editor Not Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported eCommerce Marketing Features AB Testing Not Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Supported Customer Data Profiles Not Supported Dynamic Content Not Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Not Supported Signup Forms & Popups Not Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported
Integrations Alida Supported BigMarker Supported CData Sync Supported CampaignTrackly Supported CoreMedia Experience Platform Supported Guidebook Supported Ion Supported LeadsBridge Supported Martini Supported OneTrust Privacy Automation Supported Pandium Supported Phrase Supported Pushwoosh Supported Rattle Supported SAP Analytics Cloud Supported Seventh Sense Supported SmarterHQ Supported Splash Supported Taxi for Email Supported rampmetrics Supported Show More Integrations View All 768 Integrations	Integrations Alida Not Supported BigMarker Not Supported CData Sync Not Supported CampaignTrackly Not Supported CoreMedia Experience Platform Not Supported Guidebook Not Supported Ion Not Supported LeadsBridge Not Supported Martini Not Supported OneTrust Privacy Automation Not Supported Pandium Not Supported Phrase Not Supported Pushwoosh Not Supported Rattle Not Supported SAP Analytics Cloud Not Supported Seventh Sense Not Supported SmarterHQ Not Supported Splash Not Supported Taxi for Email Not Supported rampmetrics Not Supported Show More Integrations View All 4 Integrations
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