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About

Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.

About

Stack Moxie loves marketers. We are marketers. And we know that with technology - marketers can perform miracles. But marketers are setup to fail. Marketing departments must run efficiently, deliver more, and comply with tough regulations. A CMO knows that the most cost-effective way to scale the business and enforce compliance is more technology. But a CTO would hesitate. She knows that marketers are missing one of the basic tools that IT can’t live without. A CTO would insist that the stack be tested. End to end, repeatedly. Are web forms functioning properly? Were the appropriate actions triggered by customer input? Can we pass an audit? For the marketer, these tools just don’t exist, nor does the time or budget to do this manually. That’s why we built Stack Moxie. Stack Moxie takes IT know-how and puts it into the hands of the marketer. We ensure martech works: leads aren’t lost, digital ad spend isn’t wasted, and when something breaks it won’t go unnoticed

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2B marketing teams, demand generation leaders, and enterprise organizations seeking AI-driven marketing automation to align sales and marketing and drive predictable revenue growth

Audience

Marketers, Marketing Operations, Revenue Operations, Sales Operations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure.
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
Free Version
Free Trial

Pricing

$99 per month
Our Starter plan is always free. Paid plans start at $99. Growth plan starts at $1k/month. Enterprise plan starts at $4k/month.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.8 / 5
support 4.6 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • I love that it integrates with Salesforce to help me know how customers are connecting with our content.
  • The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website.
  • Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier.
  • It helps to create powerful campaigns on different marketing platforms. It helps to increase conversion rate. Makes it easy to communicate and understand their needs. Email integrated support to interact and send promotional emails.
  • 1) It's easy to run marketing campaigns with this software. 2) It shows real-time reporting and analysis. 3) It can accommodate our large database and automate our processes.

Cons

  • Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end.
  • It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests.
  • I have been using this in my current company for around a year now, but I have not found any issues with this software.
  • I never encountered any problem with this platform.
  • Not at all. I loved it's every features and everything is well designed.

Pros & Cons from Real Users

Pros

  • Simple setup and training Test that Integrations are synced and running Great Customer support Easy user interface

Cons

  • It did not have a foldering structure, but they told me that new feature is on the way, so I am looking forward to seeing how it works!

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/marketo.html

Company Information

Stack Moxie
Founded: 2018
United States
www.stackmoxie.com

Alternatives

Alternatives

MOXIS

MOXIS

XiTrust Secure Technologies
Freshservice

Freshservice

Freshworks
ExxpertApps

ExxpertApps

Calvi Systems
HubSpot CRM

HubSpot CRM

HubSpot
Moxie Docs

Moxie Docs

Jackalope Digital

Categories

Categories

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Force Automation Features

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management Features

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Nurturing Features

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile Marketing Features

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization Features

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Sales Engagement Features

Call Scripts / Call Steps
CRM Integration
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence Features

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

eCommerce Marketing Features

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
Search Marketing
Segmentation
Signup Forms & Popups
SMS Marketing
Social Marketing
Triggered Emails
Website Visitor Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Force Automation Features

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Automated Testing Features

Hierarchical View
Move & Copy
Parameterized Testing
Requirements-Based Testing
Security Testing
Supports Parallel Execution
Test Script Reviews
Unicode Compliance

Change Management Features

Approval Workflow
Audit Trail
Automated Notifications
Change Calendar
Change Planning
Compliance Management
Prioritization
Release Management
Task Management
Tracking & Reporting
Training Management

Incident Management Features

Audit Trail
Corrective Actions (CAPA)
Disaster Recovery
Incident Reporting
IT Incident Management
OSHA Compliance
Root-Cause Diagnosis
Safety Management
Task Management
Ticket Management

Policy Management Features

Approval Process Control
Attestation
Audit Trails
Policy Creation
Policy Library
Policy Metadata Management
Policy Training
Reporting / Analytics
Version Control
Workflow Management

SaaS Management Features

License Management
Onboarding
Renewal Management
SaaS Operations Management
Shadow IT Detection
Spend Management
Subscription Management
Usage Tracking / Analytics
Vendor Management

Vendor Management Features

Audit Management
Contact Management
Customer Database
Self Service Portal
Supplier Master Data
Transaction History
Vendor Maintained Profiles
Vendor Managed Inventory
Vendor Performance Rating
Vendor Qualification Tracking

Workflow Management Features

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Integrations

Chili Piper
Drift
Gmail
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Intercom
Salesforce
Slack
Smartsheet
Adobe GenStudio for Performance Marketing
Airbyte
Kitt AI
LightBeam.ai
Mintent
PiSrc Fütprint
Piwik PRO
Reachdesk
Wufoo
elba

Integrations

Chili Piper
Drift
Gmail
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Intercom
Salesforce
Slack
Smartsheet
Adobe GenStudio for Performance Marketing
Airbyte
Kitt AI
LightBeam.ai
Mintent
PiSrc Fütprint
Piwik PRO
Reachdesk
Wufoo
elba
Claim Adobe Marketo Engage and update features and information
Claim Adobe Marketo Engage and update features and information
Claim Stack Moxie and update features and information
Claim Stack Moxie and update features and information