MarketingConnect vs. Oracle Unity Customer Data Platform Comparison Chart

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.

Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.

TrueLoyal is an AI-powered loyalty platform built for multi-channel consumer brands that want to increase retention and lifetime value. It helps businesses design, launch, and optimize loyalty programs that connect seamlessly across online, offline, and distributor channels. With features like receipt scanning, gamification, predictive consumer insights, and personalized engagement, it ensures brands can build long-term customer advocacy. TrueLoyal integrates with existing systems through pre-built connectors and an open API, making it easy to connect with eCommerce, POS, and marketing platforms. Brands across industries such as automotive, beauty, food, and retail have reported dramatic increases in customer retention and repeat revenue. Backed by proven case studies, TrueLoyal positions itself as the central hub for customer retention strategies.

Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,000 financial institutions across 20+ countries, Plaid operates the world’s largest open banking data network. By removing the complexity of direct bank integrations, Plaid enables developers, financial institutions, and enterprises to build secure, user-friendly, and conversion-optimized financial products. Plaid powers payments, lending, identity verification, fraud prevention, and personal finance applications. Today, more than 100 million people worldwide, including half of U.S. adults, have relied on Plaid through their connections to over 7,000 apps and services.

Ditto is the only mobile database with built-in edge device connectivity and resiliency, enabling apps to synchronize without relying on a central server or constant cloud connectivity. Through the use of CRDTs and P2P mesh replication, Ditto's technology enables you to build collaborative, resilient applications where data is always available and up-to-date for every user, and can even be synced in completely offline situations. This allows you to keep mission-critical systems online when it matters most. Devices running Ditto apps can discover and communicate with each other directly, forming an ad-hoc mesh network rather than routing everything through a cloud server. The platform automatically handles the complexity of discovery and connectivity using both online and offline channels – Bluetooth, peer-to-peer Wi-Fi, local LAN, WiFi, Cellular – to find nearby devices and sync data changes in real-time.

10Duke Enterprise is a cloud-based, scalable and flexible software licensing solution enabling software vendors to easily configure, manage and monetize the licenses they provide to their customers in real-time. 10Duke enables you to gain a single point of license control for desktop, SaaS, and mobile apps, APIs, VMs and devices. It’s cloud-native, supports all license models, integrates with CRM & Ecommerce, has a built-in Customer Identity Management solution, and supports offline scenarios. 10Duke Enterprise is used by SMBs and Fortune 500 customers alike, and is SOC2 compliant. 10Duke Enterprise is used across a wide range of industries by the fastest-growing software vendors that offer desktop, SaaS and mobile apps, devices, APIs and VMs. It's specifically designed for fast-growing software businesses looking to scale up licensing & minimize friction. 10Duke Enterprise is used around the world by leading brands including Trimble, Causeway, Seequent, Maxon and Steinberg

Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.

Ecommerce is complex. Shipping doesn't have to be. Shippo connects you with the best rates at the most carriers using a solution integrated with your business and experienced support at every stage so you can grow into the future. Manage shipping for all of your sales channels and get access to exclusive discounts from USPS, UPS, FedEx, DHL + 80 more, automated workflows, detailed tracking and notifications, seamless returns, international customs declarations, and more.

MeridianLink® Opening simplifies and accelerates digital account opening with a streamlined platform built for speed, security, and scalability. It supports a full suite of deposit products—checking, savings, CDs, and IRAs—while delivering a consistent, omnichannel experience across all channels. Through seamless integration with core and digital banking systems, as well as hundreds of trusted third-party providers, it automates data entry, ID verification, credit checks, and fraud protection. Flexible workflows and intelligent decisioning help institutions increase conversions, reduce abandonment, and cross-sell more effectively—all while supporting compliance and a frictionless consumer experience. Our integrated digital platform supports the entire consumer financial journey while connecting with hundreds of trusted vendor partner solutions. Visit our website to learn more.

One Solution to Simplify File Management and Orchestration Across Edge, Data Center, and Cloud Storage PeerGFS is a software-only solution developed to solve file management/file replication challenges in multi-site, multi-platform, and hybrid multi-cloud environments. With over 25 years of experience in geographically dispersed file replication, we help organizations: - Improve availability through Active-Active data centers (on-premises and/or in the cloud) - Protect data at the Edge with Continuous Data Protection to the data center - Increase productivity for distributed project teams with fast, local access to file data Today’s always-on world requires real-time data infrastructure with 24x7x365 availability. PeerGFS works with the storage systems you already have deployed and support: - High volume data replication between well-connected data centers - Wide area networks with limited bandwidth and higher latency PeerGFS is easy to install and manage.