Audience
Identity Resolution solution for companies
About MarketingConnect
In today’s hyperconnected, always-on world, consumers move across channels, devices and real-world locations at lightning speed. Keeping up with customers – and their data – to deliver relevant experiences can feel almost impossible. But it doesn’t have to. MarketingConnect by Experian Marketing Services resolves customer identities to build a full customer profile that connects multiple touchpoints, transcends channels and devices, and merges offline and digital behavior. The result is a persistent, privacy-compliant identity that covers all aspects of a consumer’s day-to-day life. Unify fragmented data points, declared and unknown, across offline and online touchpoints to create a holistic picture of your best customers and prospects. Our people-based graph grounded in over 50 years of referential data helps marketers accurately and consistently connect real individuals and households to data points.
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Audience Acuity
Identity resolution is the process of matching identifiers across all devices and touchpoints to a single, unified, persistent profile. In our highly digitized world, the inability to identify and contextually interact with consumers across channels is a top issue facing organizations. Today, the vast majority of online visitors do not log in, purchase, or authenticate themselves creating lost opportunities with an engaged consumer. The goal is to develop a holistic view of the customer, the digital identifiers they use, and their interactions with the brand, into an opportunity for exceptional customer experience. This becomes even more urgent as marketers prepare for the planned deprecation of the third-party cookie. We developed a unique and highly authoritative identity graph that is purely deterministic and at scale. The aim of our work is to enable firms to identify and contextually interact with audiences across channels and devices at scale.
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Segment
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Eyeota
We deliver addressable, privacy-compliant audience data that help marketers reach new customers, enhance marketing analytics, deepen insights, and boost omnichannel campaign performance. Identify, reach, and engage your best customers across digital touchpoints. Unlock the value in your data for business growth. Bolster marketing and advertising strategies with a deeper understanding of audience data, consumer profile segmentation, and omnichannel targeting for vertical and seasonal campaigns. Connect directly with our audience specialists to identify and build the best audience plan for your specific campaign goals. Eyeota is the leading global provider of audiences for insights, personalization, and targeting, removing the barriers caused by data silos and integrating across all verticals, digital channels, and categories. Eyeota fuses online and offline identifiers to create powerful audience-targeting data for B2B and B2C brands to use for marketing and advertising.
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Integrations
No integrations listed.
Company Information
Experian Marketing Services
United States
www.experian.com/marketing-services/identity-resolution
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Product Details
Platforms Supported
Cloud
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