Related Products
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About
MarketCast is a global marketing research firm that combines marketing expertise, AI, and data science to help brands maximize the impact of their advertising and build long-term customer loyalty. Their innovative Research Platform integrates AI models and data science to accelerate the design, delivery, and analysis of research insights. With over 600 researchers, technologists, and data scientists, MarketCast serves more than 80% of the top U.S. advertising spenders. They focus on audience targeting, creative optimization, and brand fandom development to help clients achieve measurable marketing effectiveness. The company’s unique fusion of primary research, AI, and big data solves complex challenges in marketing, content, and product development. MarketCast is recognized as a Top 10 global marketing research provider, trusted by leading brands worldwide.
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About
Verified customer insight and ROI for all your marketing investments. Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency. Our twice patented technology allows organizations to onboard CRM data, create new prospect audiences, identify qualified leads, and monitor audience performance. Conventional audience targeting has traditionally been based on cookies. Cookie onboarding only delivers access to roughly 30% of your audience – often with a 3X duplication rate among unique users. Target audiences at home, school or work, on their desktops, laptops, tablets, smart phones, IP radio, smart home devices and on Connected TV. Semcasting's IP targeting technology provides reach to more than 400+ million unique devices and networks with coverage of more than 2 billion IP addresses. Smart Zones automatically matches, scores and enhances mailing lists, CRM files or IP addresses with 750 deterministic attributes.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing leaders, brand managers, and advertising agencies seeking advanced AI-driven research solutions to optimize campaigns and build lasting brand loyalty
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Audience
Companies that want to map anonymous website visitors to prospects
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMarketCast
Founded: 1988
United States
marketcast.com
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Company InformationSemcasting
Founded: 2009
United States
www.semcasting.com
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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Integrations
Voxpopme
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