Harmoni
A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics.
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BrandMap® 10
The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response.
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Synetiq
Synetiq is an emotional data & marketing intelligence company serving 80+ premium advertisers and their agencies across Europe. Synetiq leverages cutting-edge biometric technology and the latest neuroscience to drive business growth, build brands & encourage engagement. Understand your audience, and your competitors, learn from the worst & the best, get inspired & save money on production. Minimize your risks, test ideas safely, get real-life feedback, buy media for your best version, and learn how to improve performance. Increase your efficiency, optimize creatives on the fly, stay ahead of your competition, and follow & understand your market. Using the latest biometric sensors to measure brain waves, heart rate, skin conductance, and eye movements, we are able to detect and quantify human emotions. Every year, we test thousands of consumers and thousands of video ads with our standardized methodology. The data we collect serves as an excellent benchmark for our clients.
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