Mailchimp vs. Marketo Comparison


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About Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.	About Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Business of all sizes that want a cloud-based email marketing system and all in one marketing automation platform.	Audience B2B marketers and marketing teams
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $9.99 per month Free Version Free Trial	Pricing $895 per month Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.6 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Intuit Mailchimp Founded: 2001 United States www.mailchimp.com	Company Information Marketo Founded: 2006 United States www.marketo.com
Alternatives Klaviyo	Alternatives Knak
Act!	6sense
GetResponse	HubSpot CRM HubSpot
HubSpot CRM HubSpot	HubSpot Customer Platform HubSpot
Constant Contact View All	Blueshift View All
Categories Campaign Management Conversion Rate Optimization CRM Domain Name Registrars Drag and Drop Email Builders eCommerce eCommerce Marketing Email Marketing Email Newsletter Email Personalization Email Template Design Email Tracking Landing Page Lead Scoring Marketing Automation Retargeting SMS Marketing Social Media Advertising Social Media Management Social Media Marketing Website Builder	Categories Account Based Marketing AI Marketing Campaign Management eCommerce Marketing Email Marketing Lead Generation Lead Management Lead Nurturing Marketing Marketing Account Intelligence Marketing Analytics Marketing Automation Mobile Marketing Personalization Sales Engagement Sales Force Automation Sales Intelligence Social Media Management Social Media Marketing
Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Domain Name Registrars Features DNS Service Domain Parking Domain Privacy Email Hosting Extended Expiration Protection SSL Certificates Web Hosting Website Builder Email Tracking Features A/B Testing Audience Segmentation Campaign Management Event-Based Notifications Location Tracking Team Management Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Retargeting Features A/B Testing Audience Targeting Behavioral Targeting Conversion Tracking Geo Targeting Mobile Retargeting Personalization Recommendation Engine Social Media Retargeting Website Builder Features Auto Update Content Import / Export Drag & Drop Invoices Landing Pages / Web Forms Newsletter Management Online Booking Online Store Builder Pre-built Templates Real Time Editing SEO Survey Builder White Label eCommerce Features Catalog Management Channel Management CRM Customer Accounts Data Security Email Marketing Inventory Management Kitting Loyalty Program Mobile Access Multi-Store Management Order Management Product Configurator Promotions Management Returns Management Reviews Management SEO Management Shopping Cart Templates	Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Lead Nurturing Features A/B Testing Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Scoring Lead Segmentation Performance Metrics Personalization Pipeline Management Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile Marketing Features Channel Attribution Contextual Targeting Coupons Email Marketing Engagement Monitoring In-App Marketing Location-Based Marketing Push Notifications Text Messaging Text-to-Win Sales Force Automation Features Call Management Campaign Management Channel Management Commission Management Contact Management Contract Management Customer Database Email Marketing Field Sales Management Lead Management Opportunity Management Performance Metrics Proposal Generation Referral Tracking Sales Forecasting Territory Management
Integrations Albacross Auth0 BriteVerify CampaignTrackly Canopy Codeless Platforms BPA Platform Dyspatch Kayako Kissmetrics LeadLander Next Matter OptiMonk Pandium Panoply ProofJump StarfishETL Velocify WizeHive Zengine eWebinar elba Show More Integrations View All 2345 Integrations	Integrations Albacross Auth0 BriteVerify CampaignTrackly Canopy Codeless Platforms BPA Platform Dyspatch Kayako Kissmetrics LeadLander Next Matter OptiMonk Pandium Panoply ProofJump StarfishETL Velocify WizeHive Zengine eWebinar elba Show More Integrations View All 759 Integrations
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