MSIGHTS vs. SAP Marketing Cloud Comparison Chart

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.

Qrvey is the only solution for embedded analytics with a built-in data lake. Qrvey saves engineering teams time and money with a turnkey solution connecting your data warehouse to your SaaS application. Qrvey’s full-stack solution includes the necessary components so that your engineering team can build less. Qrvey’s multi-tenant data lake includes: - Elasticsearch as the analytics engine - A unified data pipeline for ingestion and transformation - A complete semantic layer for simple user and data security integration Qrvey’s embedded visualizations support everything from: - standard dashboards and templates - self-service reporting - user-level personalization - individual dataset creation - data-driven workflow automation Qrvey delivers this as a self-hosted package for cloud environments. This offers the best security as your data never leaves your environment while offering a better analytics experience to users. Less time and money on analytics

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

Wyn Enterprise is a seamless embedded business intelligence platform that provides BI reporting, interactive dashboards, data monitoring, localization support, scheduling, and distribution tools within any internal or commercial app. With easy-to-use designers, designed for self-service BI, Wyn offers limitless visual data exploration, allowing the everyday user to become data-driven while revealing trends and telling the story behind the data. Whether for your business or your commercial SaaS app, Wyn is an ideal solution for both. Embedded BI for your business provides a holistic view of your business and can lead to more insights, increased team collaboration, and overall business growth. Additionally, embedding Wyn in your SaaS app provides white-label reports and dashboards as part of your own app. Embed Wyn and empower your users with a seamless business intelligence solution. Wyn Enterprise's unique server-based licensing means no user fees or limits on data size.

BrightGauge, a ConnectWise solution, was started in 2011 to fill a missing need in the small-to-medium IT Services industry: a better way to manage data and provide the value of work to clients. BrightGauge Software allows you to display all of your important business metrics in one place through the use of gauges, dashboards, and client reports. Used by more than 1,800 companies worldwide, BrightGauge integrates with popular business solutions on the market, like ConnectWise, Continuum, Webroot, QuickBooks, Datto, IT Glue, Zendesk, Harvest, Smileback, and so many more. Dig deeper into your data by adding, subtracting, multiplying, and dividing one metric against another. BrightGauge automatically computes these formulas for you. Want to show your prospects how quick you are to respond to tickets? Show off your data with embeddable gauges on public sites.

Explore data and get instant insights by searching your corporate data - like Google for your data! Personalized, based on your interests, role, and history. Pin these insights to build personal pinboard/dashboards, share and collaborate on your insights and become truly data-driven. Quaeris is based on GPT (Generative pre-trained transformer), the same technology that drives ChatGPT. With Quaeris you get the security and privacy that your data deserves! Get GPT for your corporate data and enjoy the power of true self-service with Quaeris! Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!

dReveal is a comprehensive data visualization and reporting tool designed to empower businesses of all sizes. dReveal integrates effortlessly with products of all sizes, providing a powerful reporting solution that scales alongside your business. dReveal streamlines the reporting process through a two-step approach: Report Building: Craft a variety of report types, including detailed grids, interactive dashboards, or documents reports ready for printing. Reporting Execution: Business users access reports directly within your product, eliminating app switching and boosting user experience. dReveal goes beyond basic data presentation. Create beautiful, informative reports that captivate your audience. Interactive features allow users to drill down into details and explore data from different angles. Flexible exporting options ensure reports can be shared in the most convenient format. Schedule reports to run automatically, keeping stakeholders informed with the latest data.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.