LeadsBridge

LeadsBridge

5.0 out of 5 stars
Adobe Marketo Engage

Adobe Marketo Engage

Adobe
5.0 out of 5 stars
LeadsBridge Adobe Marketo Engage

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LeadsBridge:

About

LeadsBridge is an iPaaS solution that enables companies to enhance their omnichannel strategy by orchestrating their business data. LeadsBridge fulfills your integration needs, focusing on bridging gaps between advertising platforms and sales funnels, and delivering tailor-made integrations made upon your business needs. The LeadsBridge platform is suited for companies that want to streamline their advertising activities by integrating the marketing technology stack with Facebook & Instagram Ads, Google Ads, and LinkedIn Ads. With more than +370 out-of-the-box integrations available at the moment, you can easily connect your chosen software with your advertising platform, seamlessly synchronizing data for your marketing workflows. LeadsBridge main features include: - Lead Sync - Audience Targeting - Online to Offline Tracking - Platform to Platform - eCommerce Synchronization - Tailor-Made integration
Adobe Marketo Engage:

About

Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.
LeadsBridge:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Adobe Marketo Engage:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
LeadsBridge:

Audience

Agencies, Real Estate, Finserv, Education, Automotive, Retail
Adobe Marketo Engage:

Audience

B2B marketing teams, demand generation leaders, and enterprise organizations seeking AI-driven marketing automation to align sales and marketing and drive predictable revenue growth
LeadsBridge:

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported
Adobe Marketo Engage:

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported
LeadsBridge:

API

Offers API Not Supported
Adobe Marketo Engage:

API

Offers API Supported
LeadsBridge:

Screenshots and Videos

Adobe Marketo Engage:

Screenshots and Videos

LeadsBridge:

Pricing

$29
https://leadsbridge.com/pricing/
Free Version Not Supported
Free Trial Supported
Adobe Marketo Engage:

Pricing

Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure.
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
Free Version Not Supported
Free Trial Supported
LeadsBridge:

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 4.5 / 5
design 4.5 / 5
support 4.0 / 5
Adobe Marketo Engage:

Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.8 / 5
support 4.6 / 5
LeadsBridge:

Pros & Cons from Real Users

Pros

  • I like the overall simplicity of LeadsBridge. I use a CRM called TenStreet and run Facebook campaigns to collect leads. They make it so easy to set up and deliver all the info that I collect for my client. I don't even have to think about it. I simply set up my bridge and forget about it.
  • Love how easy it is to connect your ads to CRMs to streamline your communication with new leads. Time saver!

Cons

  • I had a very complex issue I had to eventually outsource to a 3rd party to show me how to integrate Facebook Messenger Leads to my CRM because LeadsBridge support couldn't help me, but they did try. I was promised a gift card for this review and never got it. Shady, Leadsbridge.
  • Not much i dislike about the software to be honest.
Adobe Marketo Engage:

Pros & Cons from Real Users

Pros

  • I love that it integrates with Salesforce to help me know how customers are connecting with our content.
  • The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website.
  • Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier.
  • It helps to create powerful campaigns on different marketing platforms. It helps to increase conversion rate. Makes it easy to communicate and understand their needs. Email integrated support to interact and send promotional emails.
  • 1) It's easy to run marketing campaigns with this software. 2) It shows real-time reporting and analysis. 3) It can accommodate our large database and automate our processes.

Cons

  • Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end.
  • It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests.
  • I have been using this in my current company for around a year now, but I have not found any issues with this software.
  • I never encountered any problem with this platform.
  • Not at all. I loved it's every features and everything is well designed.
LeadsBridge:

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported
Adobe Marketo Engage:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
LeadsBridge:

Company Information

LeadsBridge
Founded: 2015
US
leadsbridge.com
Adobe Marketo Engage:

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/marketo.html
LeadsBridge:

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Adobe Marketo Engage:
LeadsBridge:

Categories

Email Parser Supported
Integration Supported
iPaaS Supported
Lead Generation Supported
Lead Management Supported
Adobe Marketo Engage:

Categories

LeadsBridge:

Account Based Marketing Features

Analytics Not Supported
Campaign Personalization Not Supported
Customer Segmentation Supported
Engagement Monitoring Not Supported
Lead Nurturing Not Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Not Supported
Target Account Identification Supported

Lead Generation Features

Contact Discovery Not Supported
Contact Import/Export Supported
Lead Capture Not Supported
Lead Database Integration Supported
Lead Nurturing Not Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Visitor Identification Not Supported

Lead Management Features

Activity Tracking Not Supported
Campaign Management Not Supported
Lead Capture Not Supported
Lead Distribution Not Supported
Lead Nurturing Not Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Source Tracking Not Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Social Media Marketing Features

Analytics Not Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Not Supported
Conversion Tracking Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

iPaaS Features

AI / Machine Learning Not Supported
Cloud Data Integration Supported
Dashboard Not Supported
Data Quality Control Not Supported
Data Security Supported
Drag & Drop Not Supported
Embedded iPaaS Not Supported
Integration Management Supported
Pre-Built Connectors Supported
White Label Not Supported
Workflow Management Supported
Adobe Marketo Engage:

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Supported
Target Account Identification Supported

Lead Generation Features

Contact Discovery Not Supported
Contact Import/Export Supported
Lead Capture Supported
Lead Database Integration Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Visitor Identification Not Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Source Tracking Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Search Marketing Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Supported
Auto-Responders Not Supported
CAN SPAM Compliance Supported
Customer Surveys Not Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Not Supported
Image Library Not Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Not Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Lead Nurturing Features

A/B Testing Supported
Campaign Management Supported
Drip Campaigns Supported
Lead Capture Supported
Lead Notifications Supported
Lead Scoring Supported
Lead Segmentation Supported
Performance Metrics Supported
Personalization Supported
Pipeline Management Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Supported
Coupons Not Supported
Email Marketing Supported
Engagement Monitoring Supported
In-App Marketing Not Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Not Supported
Text-to-Win Not Supported

Personalization Features

A/B Testing Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Not Supported
Campaign Segmentation Supported
Content Analytics Supported
Contextual Targeting Not Supported
Customer Profiles Not Supported
Experience Management Not Supported
Recommendation Engine Not Supported
Website Personalization Not Supported

Sales Engagement Features

Call Scripts / Call Steps Not Supported
CRM Integration Supported
Email Sequences Supported
Email Tracking / Automation Supported
Lead Management Supported
Reporting / Analytics Supported
Sales / Voice Dialer Not Supported
Sales Automation Not Supported
Search Not Supported
Task Management Not Supported
Templates Supported
Workflow Management Not Supported

Sales Force Automation Features

Call Management Not Supported
Campaign Management Supported
Channel Management Supported
Commission Management Not Supported
Contact Management Supported
Contract Management Not Supported
Customer Database Supported
Email Marketing Supported
Field Sales Management Not Supported
Lead Management Supported
Opportunity Management Supported
Performance Metrics Supported
Proposal Generation Not Supported
Referral Tracking Supported
Sales Forecasting Not Supported
Territory Management Not Supported

Sales Intelligence Features

CRM Integration Supported
Data Cleaning Not Supported
Data Enrichment Not Supported
Data Import/Export Supported
Data Mining Not Supported
Data Verification Not Supported
Email Integration Supported
Lead Scoring Supported
List Building Not Supported
Performance Management Not Supported
Pipeline Management Supported
Predictive Modeling/Analytics Supported
Prospecting Tools Supported
Reporting/Analytics Supported
Sales Forecasting Not Supported

Social Media Management Features

Automated Publishing Not Supported
Brand Tracking Not Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Not Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Not Supported
Analytics / ROI Tracking Not Supported
Customer Data Profiles Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Not Supported
Push Notifications Not Supported
Retargeting Not Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Not Supported
SMS Marketing Not Supported
Social Marketing Not Supported
Triggered Emails Not Supported
Website Visitor Tracking Not Supported
LeadsBridge:

Integrations

Adobe Experience Cloud Supported
BigMarker Supported
BlueJeans Supported
Eventbrite Supported
Highrise Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
HubSpot Marketing Hub Supported
Instapage Supported
Intercom Supported
Leadpages Supported
MailerLite Supported
Microsoft Excel Supported
Mixpanel Supported
NetSuite Supported
Pipedrive Supported
Stripe Supported
Sugar Sell Supported
Teamleader Supported
Unbounce Supported
Adobe Marketo Engage:

Integrations

Adobe Experience Cloud Supported
BigMarker Supported
BlueJeans Supported
Eventbrite Supported
Highrise Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
HubSpot Marketing Hub Supported
Instapage Supported
Intercom Supported
Leadpages Supported
MailerLite Supported
Microsoft Excel Supported
Mixpanel Supported
NetSuite Supported
Pipedrive Supported
Stripe Supported
Sugar Sell Supported
Teamleader Supported
Unbounce Supported
LeadsBridge:
Claim LeadsBridge and update features and information
Claim LeadsBridge and update features and information
Adobe Marketo Engage:
Claim Adobe Marketo Engage and update features and information
Claim Adobe Marketo Engage and update features and information