JustControl.it vs. Kochava Comparison


JustControl.it GRAHAMSTOWN LIMITED	Kochava	+	+
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Also available in EU-hosted sovereign cloud. 68 Ratings Visit Website Code-Cube.io Code-Cube.io is the full-stack data collection observability platform that protects your dataLayer, tags and conversion data. It detects tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual QA by continuously auditing tracking implementations across websites and applications. Users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making, preventing wasted ad spend and maximizing campaign performance. 7 Ratings Visit Website Google Cloud BigQuery BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. 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Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website ClickUp Every day your team loses hours bouncing between disconnected apps. The problem isn't your people. It's that your software was never built to work together. Bundling tools doesn't fix it. You need convergence. ClickUp is one platform where projects, docs, chat, goals, and AI share the same foundation so nothing gets lost. AI Agents handle busywork around the clock. Context is always intact. Your whole operation finally runs like it should. Tasks, 15+ views, automations, real-time docs, built-in chat, time tracking, whiteboards, goals with automatic rollups, and 1,000+ integrations. All connected. All in one place. Enterprise-ready: SOC 2 Type II, SSO/SAML, advanced permissions. Trusted by teams from startups to the Fortune 500. Stop patching a broken system. Get back the hours your team was never supposed to lose. Free Forever plan available. No credit card required. 19,572 Ratings Visit Website Grafana Cloud Grafana Labs delivers the leading AI-powered observability platform, built around Grafana—the world’s most widely adopted open source technology for dashboards and visualization. Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Observability Platforms (3x) and furthest in Completeness of Vision (2025, 2026), Grafana Labs supports more than 25 million users and thousands of organizations, from startups to the Fortune 500. Grafana Cloud is the open observability cloud, built on open source, open standards, and open ecosystems. Powered by the LGTM stack—Grafana (visualization), Mimir (metrics), Loki (logs) & Tempo (traces)—it unifies telemetry in one platform for full-stack visibility across applications, infrastructure, and digital experiences. With the AI-powered Grafana Assistant and Adaptive Telemetry suite, teams detect and resolve issues faster, reduce wasteful telemetry spend, and gain real-time insights to ensure reliability. Native OTel support and 100s of integrations mean you can plug in existing tools & data sources. 861 Ratings Visit Website SCIKIQ SCIKIQ is an AI-native Data & Intelligence Platform designed to help enterprises make their data trusted, governed, connected, and ready for AI in weeks rather than years. Recognized by Forrester, NASSCOM League of 10, YourStory Tech30, Inc42, and DataIQ, SCIKIQ supports enterprises across the USA, India, UK, and UAE. SCIKIQ brings together Data Integration, Data Quality, Data Governance, Metadata Management, Data Lineage, Semantic Intelligence, Knowledge Graphs, Conversational Analytics, Generative AI, Data Products, and AI Agents within one unified platform. Unlike traditional data platforms that often require extensive replatforming or migration, SCIKIQ works with an enterprise’s existing technology ecosystem. Organizations can connect SAP, Salesforce, Oracle, Snowflake, Databricks, AWS, Azure, GCP, data lakes, data warehouses, and enterprise applications through 200+ pre-built connectors, without rip-and-replace. Contextual Intelligence at the Core SCIKIQ goes beyond connecting data by helping AI understand the business context behind it. Its semantic intelligence layer brings together business terminology, KPI definitions, metadata, lineage, ownership, business rules, ontologies, and relationships to create a trusted context layer for enterprise analytics and AI. Business users can ask questions in natural language, investigate KPIs, identify root causes, and generate insights without writing SQL. Data teams gain enterprise-grade capabilities for data integration, quality, governance, lineage, metadata, and control. AI teams gain trusted, contextual enterprise data for building Generative AI applications, copilots, and intelligent AI agents. Why Enterprises Choose SCIKIQ AI-ready in 3–6 weeks \| 200+ connectors \| 99.9% availability \| No-code \| Multi-cloud \| No vendor lock-in \| No replatforming SCIKIQ has production deployments across industries including manufacturing, retail, aviation, logistics, BFSI, healthcare, and other data-intensive enterprises. 14 Ratings Visit Website CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes. 939 Ratings Visit Website AnalyticsCreator AnalyticsCreator is a metadata-driven design application for data warehouse automation and data product engineering across the Microsoft data stack. 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About JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.	About Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Ad agencies and advertisers	Audience User Acquisition Managers, App Marketers, Digital Marketers, and App Developers
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $750 per month Free Version Not Supported Free Trial Supported	Pricing FREE Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less. Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU). Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.5 / 5 features 4.0 / 5 design 3.8 / 5 support 4.2 / 5 Read all reviews
Pros & Cons from Real Users Pros I like how JustControl.it matches data from third-party trackers with Facebook. It also efficiently groups your data by ads run from multiple accounts or within multiple campaigns or adsets. The tool is good at comparing data based on individual media buyers: you can always see where your operations go well and where they go wrong. One can also add custom calculated metrics that are otherwise unavailable with Facebook, such as IR, final profit, ROI, etc. You can also detect discrepancies between your FB data and your tracker, which helps a lot when it comes to media buying. In addition, it is very easy to distribute spending caps between different buyers, since you can see how much money has been spent on a certain country by all buyers at once. We are collaborating with a range of big clients dealing with billions of marketing metrics across a variety of digital trackers. Thus, we needed a centralized platform that would make it possible for us to consolidate our clients’ KPIs and ROIs in one place and, most importantly, give us a convenient and transparent tool to assess our internal results. We attained this goal with JustControl.it successfully and quickly. Cons As of now, it is impossible to exclude campaigns, ads, adsets. You can only add them, not exclude. I also lack the capability to add KPIs by day. Some of their integrations are still being improved and refined. I would certainly like to see fewer manual operations when I need to upload CSVs (I think it will come with time). As a relatively young service, the JustControl.it team regularly adds new features to the platform. Correspondingly, there might be some of them that haven't been introduced yet. But I believe that they will soon make an even better product.	Pros & Cons from Real Users Pros I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users. I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution. I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy. Everything is good. Cons I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked. Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match. The only other tab I use is analytics. It was confusing at first and could use some more clarity. Nothing.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information GRAHAMSTOWN LIMITED Founded: 2019 Cyprus justcontrol.it	Company Information Kochava Founded: 2011 United States www.kochava.com
Alternatives Kochava	Alternatives WonderPush
Singular	Singular
TIMi	AppsFlyer
Heap Contentsquare	Trackier CloudStuff Technology Pvt Ltd
Conversionomics View All	Adjust View All
Categories Campaign Management Supported Data Analysis Supported ETL Supported Marketing Analytics Supported Marketing Attribution Supported Reporting Supported Web Analytics Supported	Categories AB Testing Supported Ad Fraud Detection Supported Campaign Management Supported Click Fraud Supported Consent Management Platforms Supported Customer Data Platforms (CDP) Supported Data Analysis Supported Data Management Supported GDPR Compliance Supported Identity Resolution Supported Link Management Tools Supported Marketing Supported Marketing Analytics Supported Marketing Attribution Supported Marketing Automation Supported Marketing Planning Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Marketing Supported Mobile Measurement Partners (MMP) Supported Push Notifications Supported Social Media Marketing Supported Strategic Planning Supported Subscription Management Supported Web Analytics Supported
Data Analysis Features Data Discovery Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Not Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Not Supported Text Analytics Not Supported Marketing Analytics Features A/B Testing Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Not Supported Show More Features ETL Features Data Analysis Supported Data Filtering Supported Data Quality Control Supported Job Scheduling Not Supported Match & Merge Supported Metadata Management Supported Non-Relational Transformations Supported Version Control Not Supported Reporting Features Customizable Dashboard Supported Data Source Connectors Supported Drag & Drop Not Supported Drill Down Not Supported Email Reports Not Supported Financial Reports Supported Forecasting Not Supported Marketing Reports Supported OLAP Not Supported Report Export Not Supported Sales Reports Not Supported Scheduled / Automated Reports Supported	Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Not Supported Multi-Campaign Supported Data Analysis Features Data Discovery Not Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Supported Text Analytics Not Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Not Supported Surveys Not Supported Test Scheduling Not Supported Visual Editor Not Supported Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Supported Refund Management Not Supported Risk Assessment Supported Time on Site Tracking Not Supported Consent Management Platforms Features Additional Users / Permissions Not Supported Automatic Cookie-Blocking Not Supported CCPA Compliance Supported CMS Integration Not Supported Cookie Crawling Not Supported Design/Branding Customization Not Supported Fingerprinting Not Supported GDPR Compliance Supported IAB Compliance Not Supported Reporting / Analytics Not Supported Responsive Design Not Supported Subdomains Compatibility Not Supported Tag Manager Integration Not Supported Whitelabel Solution Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Data Management Features Customer Data Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported Data Security Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Not Supported GDPR Compliance Features Access Control Not Supported Consent Management Supported Data Mapping Not Supported Incident Management Not Supported PIA / DPIA Not Supported Policy Management Not Supported Risk Management Not Supported Sensitive Data Identification Not Supported Link Management Tools Features Backlink Management Not Supported Brand Control Not Supported Broken Link Discovery Not Supported Campaign Management Supported Channel Attribution Supported Competitor Analysis Not Supported Link Analytics Supported Partner Management Supported Ranking Monitoring Not Supported Retargeting Supported URL Shortener Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Marketing Planning Features Budgeting & Forecasting Not Supported Collaboration Not Supported Flowchart Not Supported Goal Setting / Tracking Not Supported Marketing Calendar Not Supported Media Planning Supported Predictive Analytics Supported Presentation Tools Not Supported Project Tracking Not Supported Spend Management Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Not Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Not Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Not Supported Web Notifications Not Supported Social Media Marketing Features Analytics Not Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Not Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Not Supported Strategic Planning Features Budgeting & Forecasting Not Supported Dashboard Not Supported Goal Setting / Tracking Not Supported Idea Management Not Supported KPIs Supported Modeling & Simulation Not Supported Roadmapping Not Supported Scenario Planning Not Supported Scorecards Not Supported Subscription Management Features Cancellation Management Not Supported Discount / Coupon Management Not Supported Dunning Management Not Supported Enrollment Management Not Supported Product Catalog Not Supported Recurring Billing Not Supported Revenue Recognition Supported Revenue Recovery Tools Supported Self Service Portal Supported Subscription Plan Management Not Supported Tax Management Not Supported Trial Management Not Supported Usage Tracking/Analytics Supported
Integrations Facebook Supported Google Ads Supported Liftoff Supported Unity Supported X (Twitter) Supported ChannelMix Not Supported Facebook Ads Not Supported INCRMNTAL Not Supported Pandora Not Supported RevX Not Supported Roku Advertising Not Supported Snapchat Supported Sourcetable Not Supported SplitMetrics Acquire Not Supported Spotify Not Supported Tapjoy Not Supported The Trade Desk Not Supported Yahoo DSP Not Supported ironSource Not Supported mediasmart Not Supported Show More Integrations View All 14 Integrations	Integrations Facebook Supported Google Ads Supported Liftoff Supported Unity Supported X (Twitter) Supported ChannelMix Supported Facebook Ads Supported INCRMNTAL Supported Pandora Supported RevX Supported Roku Advertising Supported Snapchat Not Supported Sourcetable Supported SplitMetrics Acquire Supported Spotify Supported Tapjoy Supported The Trade Desk Supported Yahoo DSP Supported ironSource Supported mediasmart Supported Show More Integrations View All 97 Integrations
Claim JustControl.it and update features and information Claim JustControl.it and update features and information	Claim Kochava and update features and information Claim Kochava and update features and information