IntouchCX™ Platform vs. Merchant Centric Comparison


IntouchCX™ Platform Intouch Insight	Merchant Centric	+	+
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		Related Products Birdeye Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. 5,192 Ratings Visit Website Sogolytics Sogolytics delivers speed, clarity, and scale through a powerful platform built for enterprise teams managing customer journeys and employee engagement surveys. Sogolytics streamlines the entire feedback cycle, from intelligent survey creation to real-time dashboards and automated text analysis. Whether your team is using the customer experience platform, employee engagement software, or the free survey maker, Sogolytics provides intuitive features, powerful analytics, and unmatched customization. Design sophisticated customer experience management flows in minutes. Automatically adapt questions based on logic and earlier responses. Pre-fill messaging based on user data. Then, visualize the results immediately. With sentiment analysis, turnkey reports, and real-time dashboards, your team can go from data to decisions in record time. Sogolytics’ survey software has a refreshingly human support model, available 24/7 and whenever you need a partner, not just a platform. 869 Ratings Visit Website Forethought Forethought delivers the world’s most advanced AI Agents built to think, act, and get smarter with every interaction. No matter the question, “Where’s my refund?”, “How do I update my plan?” or “Why isn’t this working?” - there’s a purpose-built AI Agent ready to help. From chat to voice to SMS, every conversation gets a smart, personalized response powered by your policies, tone, and data. This isn’t just plug-and-play automation. It’s AI with a strategic plan. Forethought helps businesses roll out a multi-agent system across the entire customer experience. With Forethought, your teams can stop piecing together tools and start running a smarter, faster operation. One that delights customers every step of the way. 166 Ratings Visit Website SurveySparrow Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences. 3,065 Ratings Visit Website WaitWell WaitWell is a secure, scalable queue management and appointment scheduling platform for healthcare, retail, government, and enterprise service organizations. It reduces wait times, improves customer flow, and streamlines service delivery across single and multi-location operations. Customers can join virtual queues or book appointments via QR codes, web, SMS, kiosks, or chat, with real-time status updates and notifications. WaitWell includes AI-powered features to support customer routing, service guidance, and operational efficiency. Staff use real-time dashboards and reporting to monitor performance, identify bottlenecks, and optimize staffing. Managers can query operational data using natural language to analyze trends and improve throughput and service outcomes. 209 Ratings Visit Website Pipefy Pipefy is the AI-driven Business Orchestration and Automation Technologies (BOAT) platform that delivers enterprise results in days, not months. Designed as a secure orchestration layer, Pipefy bridges the gap between rigid legacy systems (ERPs/CRMs) and agile business needs. It allows IT teams to centralize disparate processes under a single control plane, eliminating Shadow IT through an Adaptive Governance framework. Key Capabilities: • Process Orchestration: Manage complex, non-linear workflows across departments without replacing core systems. • Enterprise iPaaS: Native connectors for the main systems of records to unify data silos. • Agentic AI: Deploy autonomous AI agents for document analysis and task execution using a BYOLLM (Bring Your Own LLM) engine. • Security: SOC2 Type II and ISO 27001 certified with granular RBAC. Empower your team to modernize operations and reduce the development backlog with Pipefy. 593 Ratings Visit Website RetailEdge RetailEdge is an easy to use and feature-rich point of sale (POS) and inventory management software solution for retail businesses. RetailEdge offers multi-location support, credit card processing, website integration, mobile POS, and gift card management capabilities within a suite. The solution supports secure and mobile payments like EMV and Apple Pay and integrates with multiple e-commerce platforms for efficient order processing and price updates. RetailEdge was developed in June of 1989 to provide a powerful, flexible, full-featured POS software and hardware solution at a reasonable price that is easy to install, use, and configure, but also affordable to maintain and run. We strongly believe that a good POS solution, in addition to providing great features for a low price, must be supported well. So we have developed a strong support system that provides a backbone of local resellers and quick access to US-based Tier 3 (highest) level support. 201 Ratings Visit Website Zendesk Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide. 7,958 Ratings Visit Website SurveyLegend SurveyLegend is the next generation of online surveys — engaging, platform-independent, & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Create great-looking surveys, forms, polls, voting, questionnaires, NPS, customer satisfaction, customer experience, employee satisfaction surveys... on your computer or tablet, customize the look of your survey however you like, & display collected data with eye-catching and insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. It has never been this easy to listen to customer demand, measure customer or employee satisfaction, manage client experience, or maintaining student & employee engagement. SurveyLegend has users all over the world, from amazing companies like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, Sony, CocaCola, Roche, to awesome start-up companies and individuals. 1,884 Ratings Visit Website Extole Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and offer programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole. 71 Ratings Visit Website
About The IntouchCX™ Platform connects surveys, mystery shops, audits, and inspections in one system, giving multi-location brands a clear view of how operations shape customer experience. Key features include: ● Unified data across programs for complete performance analysis ● Real-time dashboards by region, location, channel, or program ● Predictive analytics to uncover satisfaction drivers and forecast outcomes ● Case management to assign, track, and resolve issues quickly ● Automated workflows and alerts that speed execution and reduce costs ● Integrations with Salesforce, Slack, APIs, and other enterprise systems ● Scalable, role-based access with performance rollups across the business By replacing fragmented reporting with one connected platform, leaders can spot issues sooner, act with greater confidence, and measure the impact of each improvement. The result is stronger satisfaction, better compliance, more consistent execution, and clearer ROI across every location.	About See what’s being said in your reviews that impact sales and engage with customers online where they visit most. Discover the hidden value in your customer feedback data and identify what really drives revenue at your locations. Get insights and actions to beat your national and local competitors. Learn and leverage the success of top-performing businesses across the nation. Compared to top competitors, long wait times for food after ordering has the greatest negative impact on revenue. Evaluate the current food delivery process and determine if kitchen staff and servers are properly trained. Shine a light on your customer feedback that impacts your sales. Show all levels of management their progress at a regional, district, and location level. Monitor business performance, spot operational and employee issues, plus reply to reviews for all your locations in one platform. Manage customer feedback posted on your website alongside your social reviews.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Customer-centric brands across all industries including retail, restaurant, hospitality, gas & convenience, retail, grocery, CPG and more use Intouch Insight to drive CX action across their organizations.	Audience Businesses in need of a solution to manage reputation and discover trends within reviews
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing $49.95 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information Intouch Insight Founded: 1992 United States & Canada www.intouchinsight.com	Company Information Merchant Centric United States www.merchantcentric.com
Alternatives Umanest	Alternatives Bravo POS for Gun Stores Bravo Store Systems
IntouchSurvey® Intouch Insight	Umanest
Gleantap	GMBapi.com
Merchant Centric	TechValidate SurveyMonkey
Totango View All	Birdeye View All
Categories Customer Experience Supported Customer Loyalty Supported Customer Satisfaction Supported Customer Success Supported	Categories Brand Management Supported Business Performance Management Supported Customer Advocacy Supported Customer Engagement Supported Customer Experience Supported Customer Loyalty Supported Customer Reference Management Supported Customer Satisfaction Supported Local Listing Management Supported Reputation Management Supported Review Management Supported Social Media Management Supported
Customer Experience Features Action Management Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Supported Survey Management Supported Text Analysis Supported Trend Analysis Supported Customer Loyalty Features Corporate Memberships Not Supported CRM Not Supported Customer Activity Tracking Supported Discount Management Not Supported Gift Card System Not Supported Loyalty Card System Not Supported Member Portal Not Supported Membership Management Supported No-Card Loyalty System Not Supported Referral Tracking Not Supported Rewards Management Not Supported Customer Satisfaction Features 360 Degree Feedback Supported Analytics Supported Call Reporting Supported Complaint Monitoring Supported Feedback Collection Supported Survey Management Supported Show More Features Customer Success Features Account Alerts Not Supported Account Management Not Supported Communication Management Not Supported Customer Engagement Supported Customer Lifecycle Management Not Supported Health Score Not Supported Onboarding Not Supported Revenue Management Not Supported Usage Tracking / Analytics Not Supported Win / Loss Analysis Not Supported	Customer Experience Features Action Management Not Supported Analytics Not Supported Customer Segmentation Not Supported Dashboard Supported Feedback Management Supported Knowledge Management Not Supported Multi-Channel Collection Not Supported Sentiment Analysis Supported Survey Management Supported Text Analysis Not Supported Trend Analysis Supported Customer Loyalty Features Corporate Memberships Not Supported CRM Not Supported Customer Activity Tracking Supported Discount Management Not Supported Gift Card System Not Supported Loyalty Card System Not Supported Member Portal Not Supported Membership Management Not Supported No-Card Loyalty System Not Supported Referral Tracking Not Supported Rewards Management Not Supported Customer Satisfaction Features 360 Degree Feedback Not Supported Analytics Not Supported Call Reporting Not Supported Complaint Monitoring Supported Feedback Collection Not Supported Survey Management Supported Show More Features Business Performance Management Features Ad hoc Analysis Not Supported Ad Hoc Reports Not Supported Budgeting & Forecasting Not Supported Consolidation / Roll-Up Not Supported Dashboard Supported Key Performance Indicators Not Supported Predictive Analytics Supported Qualitative Analysis Not Supported Quantitative Analysis Not Supported Scorecarding Not Supported Strategic Planning Not Supported Customer Advocacy Features Advocate Management Not Supported Campaign Management Supported Communication Management Supported Community Management Not Supported Gamification Not Supported Referral Tracking Not Supported Reporting/Analytics Supported Rewards Program Not Supported Social Engagement Not Supported Customer Engagement Features Analytics Not Supported Churn Management Not Supported Communication Management Supported Community Management Not Supported Content Syndication Not Supported Feedback Collection Not Supported Gamification Not Supported Live Chat Not Supported Video Content Not Supported Customer Reference Management Features Nomination Tracking Not Supported Program Notices Not Supported Reference Usage Tracking Not Supported Reward Distribution Not Supported Search Supported Reputation Management Features Campaign Management Supported Gamification Not Supported Response Management Supported Review Generation Supported Review Monitoring Supported Sentiment Analysis Supported Social Media Metrics Not Supported Social Media Monitoring Supported White Label Not Supported Review Management Features Campaign Management Supported Dashboard Supported Negative Feedback Management Supported Response Management Supported Review Monitoring Supported Review Notification Supported Review Request Supported Sentiment Analysis Supported Social Sharing Not Supported White Label Not Supported Social Media Management Features Automated Publishing Not Supported Brand Tracking Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Supported Post Scheduling Not Supported Reporting/Analytics Supported Social Media Monitoring Supported
Integrations Alexa Not Supported Apple Maps Not Supported Bing Not Supported DoorDash Not Supported Facebook Not Supported Foursquare Not Supported Google Not Supported Google Assistant Not Supported Google Maps Not Supported Grubhub Not Supported InfoTrack Supported Microsoft Excel Supported NetSuite Supported OpenTable Not Supported PAR Engagement Not Supported SAP Analytics Cloud Supported Siri Not Supported Tripadvisor Not Supported X (Twitter) Not Supported Show More Integrations View All 6 Integrations	Integrations Alexa Supported Apple Maps Supported Bing Supported DoorDash Supported Facebook Supported Foursquare Supported Google Supported Google Assistant Supported Google Maps Supported Grubhub Supported InfoTrack Not Supported Microsoft Excel Not Supported NetSuite Not Supported OpenTable Supported PAR Engagement Supported SAP Analytics Cloud Not Supported Siri Supported Tripadvisor Supported X (Twitter) Supported Show More Integrations View All 19 Integrations
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