Hotjar vs. Matomo Comparison


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		Related Products Kubit Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. 33 Ratings Visit Website GWI Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names. 169 Ratings Visit Website SiteMinder SiteMinder’s high-converting online hotel booking engine empowers you to maximize bookings from your hotel website and reduce dependency on third-party sales channels. Grow your direct online bookings with zero commission. Make booking easy for your guests. Simple 2-step booking process. Mobile-friendly so guests can book on all devices. Slick and modern design allows you to visually present your hotel’s offering in the best way possible. Remove manual entry and guesswork with automation. Reach, attract, and convert more guests with SiteMinder’s platform. SiteMinder’s #1 ranked Booking Engine brings demand right to your front door. Available with the world’s leading hotel commerce platform and designed from the ground up to optimise every step of the direct hotel booking experience, this is your chance to control your booking journey. 256 Ratings Visit Website NINJIO NINJIO lowers human-based cybersecurity risk through engaging training, personalized testing, and insightful reporting. Our multi-pronged approach to training focuses on the latest attack vectors to build employee knowledge and the behavioral science behind human engineering to sharpen users’ intuition. The proprietary NINJIO Risk Algorithm™ identifies users’ social engineering vulnerabilities based on phishing simulation data and informs content delivery to provide a personalized experience that changes individual behavior. With NINJIO you get: - NINJIO AWARE attack vector-based training that engages viewers with Hollywood style, micro learning episodes based on real hacks. - NINJIO PHISH3D simulated phishing identifies the specific social engineering tricks most likely to fool users in your organization. - NINJIO SENSE is our new behavioral science-based training course that shows employees what it “feels like” when hackers are trying to manipulate them. 415 Ratings Visit Website Kevel Kevel (previously Adzerk) gives you the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Our award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%. 96 Ratings Visit Website VisitUs Reception Internationally recognized organizations such as Yamaha, Nespresso and government authorities have already successfully integrated our visitor management software into their operations They can instantly notify staff of guest arrivals and deliveries, access live visitor tracking, enhance their guest experience and much more – now so can you! Eliminate Paperwork, Automate Guest Logs And Increase Staff Productivity With This Revolutionary Visitor Management System! Seeking ways to improve your front desk and guest reception processes? Or do you want to track visitor hours, automate paper-based sign in and update your site evacuation procedures? Then it’s time to make the switch to VisitUs Reception, the industry leading Visitor Management System taking the business-world by storm. 81 Ratings Visit Website KUKUI Kukui's All-in-One Success Platform is a robust integrated marketing software solution that helps businesses in the automotive repair industry to grow their brand and take it to the next level. Kukui offers tools for conversion rate optimization, POS integration, email marketing and retention as well as revenue tracking. 80 Ratings Visit Website GetResponse GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community. 1,469 Ratings Visit Website Famly Famly is a modern, all-in-one childcare management platform designed to eliminate administrative overload — so you and your staff can focus on what really matters: the children. With features like digital enrollment, automated billing, real-time message translation, and staff scheduling, Famly streamlines every part of your operations. It’s built for directors, administrators, and educators who want reliable, intuitive software that just works. Join 7,000+ childcare centers, daycares, and preschools already using Famly to simplify communication, manage finances, and reduce paperwork — all in one place. Save time. Reduce admin. Spend more time with the children. Try Famly today. 324 Ratings Visit Website Bitdefender Ultimate Small Business Security Bitdefender Small Business Security delivers enterprise-grade, layered cyber-protection designed specifically for small organizations. It covers Windows, macOS, iOS, and Android devices with centralized, easy-to-use management, so businesses without a dedicated IT staff can deploy and monitor security from one dashboard. Key features include multi-layered endpoint protection (machine learning, behavioral analytics, real-time monitoring, process termination, and rollback) to prevent known and unknown threats. It offers ransomware prevention and mitigation (detecting abnormal encryption attempts and restoring files from backups), fileless attack protection (memory/back-injection interference, script blocking), phishing & fraud prevention (blocking deceptive sites and warning users), and advanced exploit protection (real-time shield of browsers, Office apps, Adobe Reader) for comprehensive endpoint defense. 3 Ratings Visit Website
About Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.	About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketers, product managers, and UX designers	Audience Organizations interested in a cloud or on-premises open source web analytics solution
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Free Trial	Pricing $23 per month Free Version Free Trial
Reviews/Ratings Overall 4.8 / 5 ease 4.7 / 5 features 5.0 / 5 design 4.8 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hotjar Founded: 2014 Malta www.hotjar.com	Company Information Matomo Founded: 2007 New Zealand matomo.org
Alternatives Smartlook	Alternatives Piwik PRO
Extellio Extellio International AB	Extellio Extellio International AB
Userback	Angelfish Software Actual Metrics
Mouseflow	Smartlook
WebMaxy Analyzer WebMaxy View All	Mixpanel View All
Categories Conversion Rate Optimization Customer Experience Customer Feedback Customer Journey Mapping Tools Customer Retention Heatmap Marketing Analytics Session Replay Survey Usability Testing User Research UX Visual Feedback Web Analytics Website Optimization Tools	Categories AB Testing Business Intelligence Content Analytics Digital Analytics Heatmap Marketing Analytics Mobile App Analytics Web Analytics Website Optimization Tools
Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts Show More Features Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Customer Feedback Features Alerts / Notifications Behavior Analytics Bug Reports Community Feedback Tools Live Chat Negative Feedback Management Net Promoter Score (NPS) Screenshot / Screen Capture Surveys User Testing Tools Video Feedback Visual Feedback Tools Voice of the Customer (VoC) Website Feedback Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation Survey Features Custom Survey URLs Data Analysis Tools Email Marketing Mobile Survey Offline Response Collection Paper Survey Question Branching Question Library Site Intercept Survey Skip Logic Supports Audio / Images / Video UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research	Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking
Integrations Convert Experiences DataUnlocker Dome Kameleoon Readymag Sitejet Supermetrics Webflow Wplino Activepieces Clym Funnelll HubSpot Marketing Hub PR.co Purely.Website SiteSpect Stackpile Streamio Unbounce VENMATE Show More Integrations View All 89 Integrations	Integrations Convert Experiences DataUnlocker Dome Kameleoon Readymag Sitejet Supermetrics Webflow Wplino Activepieces Clym Funnelll HubSpot Marketing Hub PR.co Purely.Website SiteSpect Stackpile Streamio Unbounce VENMATE Show More Integrations View All 46 Integrations
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