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About

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight’s mission is to help new consumer products succeed in the market. Our end-to-end Agile IHUT platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and view responses in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

About

SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

R&D and Marketing professionals at consumer brand companies involved in innovation, development, and testing of new products

Audience

Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$59/test
Free Version Not Supported
Free Trial Not Supported

Pricing

Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Highlight
Founded: 2020
United States
www.letshighlight.com

Company Information

SaliencyLab
France
www.saliencylab.com

Alternatives

Alternatives

Minds

Minds

Minds AI Labs, Inc.
Rostoc

Rostoc

Rostoc Roastery OS

Categories

Market Research Supported

Categories

Market Research Supported

Integrations

Model Context Protocol (MCP) Not Supported

Integrations

Model Context Protocol (MCP) Supported
Claim Highlight and update features and information
Claim Highlight and update features and information
Claim SaliencyLab and update features and information
Claim SaliencyLab and update features and information