Emarsys vs. Symplify Comparison


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About Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail.	About Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, iGaming and NGO deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. We have been in this space for over 25 years, with the same product leadership from day one. Trusted by operators across Europe and globally, Symplify is the platform for teams that want to own their customer data, act on it in real time, and build relationships that last.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Digital marketing leaders	Audience Marketers and CRM teams seeking cross-channel marketing automation, built and hosted in Europe
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros It offers a great solution for sales and marketing to increases conversion rates from Emarsys's dashboard. Easy drag and drop to build an intuitive user-friendly e-commerce platform. Cons It worked great for me. Nothing to share about cons.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information SAP Founded: 2000 United States www.emarsys.com	Company Information Symplify Founded: 2000 Sweden symplify.com
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Categories AI Marketing Supported Digital Analytics Supported eCommerce Supported eCommerce Personalization Supported Email Marketing Supported Marketing Automation Supported Personalization Supported Product Recommendation Engines Supported	Categories Email Marketing Supported Email Personalization Supported Email Template Design Supported Marketing Automation Supported SMS Marketing Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Show More Features eCommerce Features Catalog Management Not Supported Channel Management Supported CRM Supported Customer Accounts Not Supported Data Security Supported Email Marketing Supported Inventory Management Not Supported Kitting Supported Loyalty Program Supported Mobile Access Supported Multi-Store Management Not Supported Order Management Not Supported Product Configurator Not Supported Promotions Management Supported Returns Management Not Supported Reviews Management Supported SEO Management Not Supported Shopping Cart Not Supported Templates Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Show More Features Email Template Design Features A/B Testing Supported Code From Scratch Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Supported Proofing Not Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Not Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Not Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Not Supported
Integrations Playable Supported Antavo Supported Causal Supported Comestri Supported Criteo Commerce Growth Supported Data Virtuality Supported DinMo Supported Fanplayr Supported FuseCommander Supported Lexer Supported Motileo Supported Personify XP Supported Precog Supported Replenit Supported SAP Store Supported Simon AI Supported Tall Bob Supported TrustCommander Supported optilyz Supported Show More Integrations View All 63 Integrations	Integrations Playable Supported Antavo Not Supported Causal Not Supported Comestri Not Supported Criteo Commerce Growth Not Supported Data Virtuality Not Supported DinMo Not Supported Fanplayr Not Supported FuseCommander Not Supported Lexer Not Supported Motileo Not Supported Personify XP Not Supported Precog Not Supported Replenit Not Supported SAP Store Not Supported Simon AI Not Supported Tall Bob Not Supported TrustCommander Not Supported optilyz Not Supported Show More Integrations View All 2 Integrations
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