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About

Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.

About

Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

SaaS, consultants, agencies, ecommerce companies, professional bloggers, small to medium size businesses, ebook and online course authors.

Audience

Marketers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$49.00/month
Starter - Free
Basic - $41 per month
Pro - $83 per month
Enterprise - price upon request
Free Version Supported
Free Trial Supported

Pricing

$1,000/month
The emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts you add to our system with no restrictions on how many emails you send each month or which features you wish to use.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.8 / 5
support 4.2 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.8 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • There are many features I loved, but the topmost feature I liked is personalized marketing. It creates head-turner and catchy marketing content that everyone loves. Drag and drop to build a custom layout. The UI/UX is very appealing in my opinion. Its report and insight give the best overview of user interest.
  • Detailed behavioral patterns can be programmed into your automated response system. This software provides more functions than other automated email providers. Great for ecom businesses.
  • Their good design made it easy to find the features I was looking for. For beginners and advanced marketing people.
  • Very cost effective and sets up good automations that can be triggered when the timing is right for the consumer.

Cons

  • Overall, drip is a great tool but sometimes the email gets falls into the spam folder.
  • Specific to email and text response for ecom business. If you provide services through website it’s better to go with a software specific to your business.
  • The only thing I had to spend time learning was to improve my knowledge about behavioural actions. Another thing I don't like is that it's just another specialty software to add to the stack.
  • There's nothing that I really dislike about it.

Pros & Cons from Real Users

Pros

  • What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to test these emails by sending test emails or checking out the pre test flights.
  • I am used to coding my own emails so I like that there is an option to either drop in your own code or use a template. The templates are very simple but they work across a variety of different email clients. I also like that I can manage both my email campaigns and social media out of one location.
  • Ability to track and provide reports. Integrates with SalesForce. Tracks social and web clicks. Responsive team.
  • No coding hassle, simple drag and drop marketing solution. I can watch user analytics about clicks and campaign activity. Best for small and mid enterprises business. Scheduling if emails are a great addition.

Cons

  • The only thing about this software I would improve is that on the HTML side everything is created within nested tables, which I do not prefer and leads to small hiccup errors.
  • Emfluence does not have very detailed reporting features; they will work for most everyone, but for my company, it requires a lot of editing.
  • Takes some time to get acquainted with user interface and understand where functions are located.
  • I never encountered any problem with this platform.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Drip
Founded: 2013
United States
www.drip.com

Company Information

emfluence
Founded: 2003
United States
emarketingplatform.com

Alternatives

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp
Mailchimp

Mailchimp

Intuit Mailchimp

Categories

Bulk Email Supported
Email Marketing Supported
Lead Management Supported
Lead Scoring Supported

Categories

AB Testing Supported
Bulk Email Supported
Email Marketing Supported
Email Tracking Supported
Landing Page Supported
Lead Generation Supported
Lead Nurturing Supported
Lead Scoring Supported
Personalization Supported
Referral Supported
Survey Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Not Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Supported
Sales Intelligence Supported
Search Marketing Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Not Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Supported
Push Notifications Not Supported
Retargeting Not Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Not Supported
Triggered Emails Supported
Website Visitor Tracking Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Source Tracking Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Not Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Supported
Google Ads Not Supported
Product Recommendations Not Supported
Push Notifications Not Supported
Retargeting Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Supported
Triggered Emails Supported
Website Visitor Tracking Supported

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Heatmaps Not Supported
Landing Pages / Web Forms Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Supported
Test Scheduling Supported
Visual Editor Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Supported
Target Account Identification Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Supported
Multi-Campaign Supported

Customer Engagement Features

Analytics Supported
Churn Management Not Supported
Communication Management Supported
Community Management Not Supported
Content Syndication Not Supported
Feedback Collection Supported
Gamification Not Supported
Live Chat Not Supported
Video Content Supported

Email Tracking Features

A/B Testing Supported
Audience Segmentation Supported
Campaign Management Supported
Event-Based Notifications Supported
Location Tracking Supported
Team Management Supported

Landing Page Features

A/B Testing Not Supported
Analytics Supported
Drag & Drop Supported
Form Creation Supported
Real Time Editing Supported
Responsive Supported
SEO Management Supported
Templates Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Supported
Lead Capture Supported
Lead Database Integration Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Visitor Identification Supported

Lead Nurturing Features

A/B Testing Supported
Campaign Management Supported
Drip Campaigns Supported
Lead Capture Supported
Lead Notifications Supported
Lead Scoring Supported
Lead Segmentation Supported
Performance Metrics Supported
Personalization Supported
Pipeline Management Supported

Personalization Features

A/B Testing Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Supported
Campaign Segmentation Supported
Content Analytics Not Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Not Supported
Recommendation Engine Not Supported
Website Personalization Not Supported

Referral Features

Affiliate Marketing Not Supported
Campaign Management Supported
Contact Management Supported
Employee Referral Management Not Supported
Feedback Management Supported
Lead Engagement Supported
Loyalty Program Not Supported
Referral Tracking Supported
Rewards Management Not Supported

Survey Features

Custom Survey URLs Supported
Data Analysis Tools Supported
Email Marketing Supported
Mobile Survey Not Supported
Offline Response Collection Not Supported
Paper Survey Not Supported
Question Branching Supported
Question Library Not Supported
Site Intercept Survey Not Supported
Skip Logic Supported
Supports Audio / Images / Video Supported

Transactional Email Features

A/B Testing Supported
Contact Database Supported
Dynamic Content Supported
Email Monitoring Supported
Mailing List Management Supported
Reporting/Analytics Supported
Spam Check Supported
Template Management Supported

Integrations

Salesforce Supported
WordPress Supported
Zapier Supported
Bucket.io Supported
Craft CMS Supported
Daily.ai Supported
Integrately Supported
Integry Supported
Junip Supported
LeadDoubler Supported
MailOptin Supported
Parsey Supported
Personizely Supported
Pirsonal Supported
Retention.com Supported
Rivo Supported
TrackingDesk Supported
UPilot Supported
WiFi Marketing Supported
mailfloss Supported

Integrations

Salesforce Supported
WordPress Supported
Zapier Supported
Bucket.io Not Supported
Craft CMS Not Supported
Daily.ai Not Supported
Integrately Not Supported
Integry Not Supported
Junip Not Supported
LeadDoubler Not Supported
MailOptin Not Supported
Parsey Not Supported
Personizely Not Supported
Pirsonal Not Supported
Retention.com Not Supported
Rivo Not Supported
TrackingDesk Not Supported
UPilot Not Supported
WiFi Marketing Not Supported
mailfloss Not Supported
Claim Drip and update features and information
Claim Drip and update features and information
Claim emfluence Marketing Platform and update features and information
Claim emfluence Marketing Platform and update features and information