Drip vs. Retail Rocket Comparison


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About Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.	About Segment your customers by their loyalty using sophisticated mathematical model. Transform first-time buyers into regular clients and increase their retention. Build personalized marketing strategies for key customer segments. Increase your revenue and customer engagement by cross-channel communications in emails, push and sms. Launch email campaigns for complex segments without scarce IT resources. Launch cross-channel communications in emails, push and sms. Deliver personalized offers to your clients at the best timing, via appropriate channel. Use product recommendations in emails, push and sms to build personalized marketing strategy for specific cases and particular customer segments. Customers shall receive your messages via channels they actually use daily. Your website and mobile app shall adjust to your customers’ interests and needs. Campaign Management System allows segmentation by customers’ behavior on the website, in mobile app and emails.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience SaaS, consultants, agencies, ecommerce companies, professional bloggers, small to medium size businesses, ebook and online course authors.	Audience Companies in search of a retention management platform to create customer retention strategy, boost LTV and repeat purchases
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49.00/month Starter - Free Basic - $41 per month Pro - $83 per month Enterprise - price upon request Free Version Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.2 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros There are many features I loved, but the topmost feature I liked is personalized marketing. It creates head-turner and catchy marketing content that everyone loves. Drag and drop to build a custom layout. The UI/UX is very appealing in my opinion. Its report and insight give the best overview of user interest. Detailed behavioral patterns can be programmed into your automated response system. This software provides more functions than other automated email providers. Great for ecom businesses. Their good design made it easy to find the features I was looking for. For beginners and advanced marketing people. Very cost effective and sets up good automations that can be triggered when the timing is right for the consumer. Cons Overall, drip is a great tool but sometimes the email gets falls into the spam folder. Specific to email and text response for ecom business. If you provide services through website it’s better to go with a software specific to your business. The only thing I had to spend time learning was to improve my knowledge about behavioural actions. Another thing I don't like is that it's just another specialty software to add to the stack. There's nothing that I really dislike about it.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Drip Founded: 2013 United States www.drip.com	Company Information Retail Rocket Founded: 2012 Netherlands retailrocket.net
Alternatives Maropost Marketing Cloud Maropost	Alternatives Blueshift
Klaviyo	SmarterHQ
EngageBay	LTV.ai
Mailchimp Intuit Mailchimp	Nuukik
ActiveCampaign View All	Campaigner j2 Global View All
Categories Bulk Email Supported eCommerce Marketing Supported Email Marketing Supported Email Personalization Supported Email Template Design Supported Lead Management Supported Lead Scoring Supported Marketing Automation Supported	Categories eCommerce Marketing Supported eCommerce Merchandising Supported eCommerce Personalization Supported Email Personalization Supported
eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Supported Analytics / ROI Tracking Supported Customer Data Profiles Not Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Supported SMS Marketing Supported Social Marketing Not Supported Triggered Emails Supported Website Visitor Tracking Supported Show More Features Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported
Integrations Agolix by Assessment Generator Supported Automate.io Supported Byteplant Address Validator Supported Cognito Forms Supported Deadline Funnel Supported EasyWebinar Supported Elementor Supported Evidence Supported Formstack Documents Supported MailOptin Supported MemberMouse Supported Pipedream Supported Podia Supported Retention.com Supported ScrumGenius Supported SyncApps Supported VYPER Supported Valid Email Checker Supported WordPress Supported validTo Supported Show More Integrations View All 267 Integrations	Integrations Agolix by Assessment Generator Not Supported Automate.io Not Supported Byteplant Address Validator Not Supported Cognito Forms Not Supported Deadline Funnel Not Supported EasyWebinar Not Supported Elementor Not Supported Evidence Not Supported Formstack Documents Not Supported MailOptin Not Supported MemberMouse Not Supported Pipedream Not Supported Podia Not Supported Retention.com Not Supported ScrumGenius Not Supported SyncApps Not Supported VYPER Not Supported Valid Email Checker Not Supported WordPress Not Supported validTo Not Supported Show More Integrations
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