Drip vs. Kit Comparison


Drip	Kit Kit (formerly ConvertKit)	+	+
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Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries. 589 Ratings Visit Website Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes and Payments, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. 554 Ratings Visit Website Knak Knak is the no-code platform that empowers self-sufficient marketing teams to create beautiful, on-brand emails and landing pages — without relying on developers or agencies. Built for speed and collaboration, Knak streamlines campaign production with modular templates, real-time editing, simple collaboration, and seamless integrations with leading MAPs like Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, and more. Whether you're supporting global teams or launching fast-turn campaigns, Knak helps you go from brief to build in minutes—not weeks. Say goodbye to bottlenecks and hello to marketing agility. 169 Ratings Visit Website Letsignit Letsignit is a centralized email signature management platform for organizations of all sizes. Create, assign, and manage signatures for all employees, standardize formats company-wide, and reduce manual requests with updates driven by directory data such as Active Directory. Designed for Microsoft 365 and Exchange environments and compatible with common email clients, it supports brand consistency and compliance while giving Marketing and Comms controlled access to run targeted banner campaigns. 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About Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.	About Kit, formerly known as ConvertKit, is an email-first operating system designed for creators aiming to build valuable businesses. It offers a comprehensive suite of tools, including email marketing, automation, landing pages, and audience management, enabling creators to effectively connect with their audiences and monetize their content. With features like the Creator Network for cross-promotion and an app store for seamless integrations, Kit streamlines business operations for creators across various platforms. Notable users include authors, podcasters, and entrepreneurs who leverage Kit to grow their subscriber base and enhance engagement. The platform provides scalable pricing plans, including a free tier for up to 10,000 subscribers, supporting creators at every stage of their journey.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience SaaS, consultants, agencies, ecommerce companies, professional bloggers, small to medium size businesses, ebook and online course authors.	Audience Online creators that need a powerful email marketing platform for creators
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49.00/month Starter - Free Basic - $41 per month Pro - $83 per month Enterprise - price upon request Free Version Supported Free Trial Supported	Pricing $9 per month Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.2 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.2 / 5 features 4.8 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews
Pros & Cons from Real Users Pros There are many features I loved, but the topmost feature I liked is personalized marketing. It creates head-turner and catchy marketing content that everyone loves. Drag and drop to build a custom layout. The UI/UX is very appealing in my opinion. Its report and insight give the best overview of user interest. Detailed behavioral patterns can be programmed into your automated response system. This software provides more functions than other automated email providers. Great for ecom businesses. Their good design made it easy to find the features I was looking for. For beginners and advanced marketing people. Very cost effective and sets up good automations that can be triggered when the timing is right for the consumer. Cons Overall, drip is a great tool but sometimes the email gets falls into the spam folder. Specific to email and text response for ecom business. If you provide services through website it’s better to go with a software specific to your business. The only thing I had to spend time learning was to improve my knowledge about behavioural actions. Another thing I don't like is that it's just another specialty software to add to the stack. There's nothing that I really dislike about it.	Pros & Cons from Real Users Pros One of the only large newsletter service providers who offer you the ability to use their physical address as your own. They will then virtually scan and email you anything you receive. A nice way to protect your privacy without paying for an additional service or PO Box. Once you're a paid user, it has some powerful tools for automating your email campaigns. ConvertKit is a great, affordable alternative to the pricier programs such as Mailchimp, offering a way to connect with my readers. Convertkit is a very productive email marketing tool. This platform is my favorite choice to connect with my clients. Analytics and reports are informative. It offers a quick campaign building. This is a great program to use for automations and drip email campaigns. When you connect to your store it works great! Cons This is a very expensive service. ConvertKit costs even more than Mailchimp and far more than MailerLite. I know I said they give you a free virtual mail service above, but having your own PO Box would still come out cheaper. The interface is fairly difficult to learn how to use--much harder than MailerLite, for example. Sadly, it doesn't offer as many bells and whistles as Mailchimp, but for the price, it's well worth it. It worked great for me. Nothing to share about cons. There's nothing that I dislike about it. Really like it.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Drip Founded: 2013 United States www.drip.com	Company Information Kit (formerly ConvertKit) Founded: 2013 United States kit.com
Alternatives Maropost Marketing Cloud Maropost	Alternatives ActiveCampaign
Klaviyo	GetResponse
EngageBay	Klaviyo
Mailchimp Intuit Mailchimp	MailerLite
ActiveCampaign View All	Brevo View All
Categories Bulk Email Supported eCommerce Marketing Supported Email Marketing Supported Email Personalization Supported Email Template Design Supported Lead Management Supported Lead Scoring Supported Marketing Automation Supported	Categories Bulk Email Supported Creator Economy Supported Email Marketing Supported Email Newsletter Supported Marketing Automation Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Show More Features Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Supported Analytics / ROI Tracking Supported Customer Data Profiles Not Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Supported SMS Marketing Supported Social Marketing Not Supported Triggered Emails Supported Website Visitor Tracking Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Not Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Not Supported
Integrations Bonjoro Supported Convert Pro Supported Goodbits Supported Gravity Forms Supported MemberVault Supported Paperform Supported Parsey Supported Peaka Supported Pipedream Supported Podia Supported ProductDyno Supported QPage Supported Quickwork Supported Retention.com Supported StealthSeminar Supported Thrive Leads Supported Unbounce Supported Uplup Supported WordPress Supported mailfloss Supported Show More Integrations View All 267 Integrations	Integrations Bonjoro Supported Convert Pro Supported Goodbits Supported Gravity Forms Supported MemberVault Supported Paperform Supported Parsey Supported Peaka Supported Pipedream Supported Podia Supported ProductDyno Supported QPage Supported Quickwork Supported Retention.com Supported StealthSeminar Supported Thrive Leads Supported Unbounce Supported Uplup Supported WordPress Supported mailfloss Supported Show More Integrations View All 248 Integrations
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