Direct Mail vs. Poplar Comparison


Direct Mail e3 Software	Poplar Share Local Media	+	+
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About Create and send professional and stylish email newsletters with Direct Mail. Designed for freelancers and and small and midsize businesses, this simple online marketing solution for Mac allows users to easily view campaign statistics on-the-go. Direct Mail features a suite of powerful email marketing tools that include an easy-to-use email template editor, advanced list management tools, mailing list sign up forms, and insightful campaign analytics reports.	About Create direct mail campaigns in minutes. Meet Poplar, an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. Set up and deploy both one-time and programmatic campaigns in minutes through our platform, with easy connections to leading marketing automation platforms, e-commerce stores, and cloud connectors. Customize imagery and text on a 1-1 basis with dynamic HTML templates for a range of formats. Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options. Mail one piece or mail a million at best-in-class per piece rates, with no SaaS fees or subscription fees whatsoever. Multivariate testing capabilities are built right into the platform, enabling marketers to test and optimize on any number of channel factors easily and efficiently.
Platforms Supported Windows Not Supported Mac Supported Linux Not Supported Cloud Not Supported On-Premises Not Supported iPhone Supported iPad Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Direct Mail caters to individuals and small and medium-sized businesses (SMBs) looking to expand their reach by using an easy-to-use email marketing tool.	Audience Companies that want to create direct mail campaigns in minutes
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $15.00/month Offers various pricing plans, including non-recurring fee plans. Free Version Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information e3 Software Founded: 2002 United States directmailmac.com	Company Information Share Local Media Founded: 2016 United States heypoplar.com
Alternatives MoonMail	Alternatives MarketVue
Campaign Monitor Marigold	Stannp
CleverReach	DM20.ai DirectMail2.0
Flodesk	Who's Mailing What!
ActiveCampaign View All	Lob View All
Categories Email Marketing Supported Email Newsletter Supported Email Template Design Supported Marketing Supported Marketing Automation Supported	Categories Direct Mail Automation Supported
Show More Features Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Email Template Design Features A/B Testing Not Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Not Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Supported Proofing Not Supported Reporting / Analytics Not Supported Text Editor Supported Theme Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported
Integrations Mailchimp Supported Zapier Supported Adobe Marketo Engage Not Supported Braze Not Supported Cordial Not Supported Daylite for Mac Supported Drip Not Supported Facebook Supported Gmail Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported Iterable Not Supported Microsoft Excel Supported MySQL Supported Ortto Not Supported Rejoiner Not Supported Shopify Not Supported Wufoo Not Supported turboSMTP Supported Show More Integrations View All 13 Integrations	Integrations Mailchimp Supported Zapier Supported Adobe Marketo Engage Supported Braze Supported Cordial Supported Daylite for Mac Not Supported Drip Supported Facebook Not Supported Gmail Not Supported HubSpot CRM Supported HubSpot Customer Platform Supported Iterable Supported Microsoft Excel Not Supported MySQL Not Supported Ortto Supported Rejoiner Supported Shopify Supported Wufoo Supported turboSMTP Not Supported Show More Integrations View All 25 Integrations
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