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Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

WriteToMail is a direct-mail automation platform that helps businesses find the right audience, create personalized mail, and send physical campaigns without managing printers, design agencies, or fulfillment vendors. Users can upload a CSV or Excel file, and AI automatically detects address columns and maps custom fields as merge variables so every recipient receives a uniquely personalized postcard. Campaigns can include dynamic offers, custom messages, Street View photos of each recipient’s home, AI-edited images, and QR codes that route to personalized landing pages. WriteToMail validates addresses against USPS, then handles printing, stamping, and mailing. Teams can reach new homeowners and consumers within geographic boundaries or upload their own contact lists for real estate prospecting, ecommerce win-back, B2B outreach, B2C promotions, donor campaigns, and local-service marketing.