Creative|SparkIpsos
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Related Products
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About
Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands. Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimize creative, to power brand growth. Now available in Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and United States, and coming soon, additional deployment in more markets. Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics. Action-based reporting is available in as little as 24 hours.
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About
SaliencyLab is a web-based creative testing workspace for brand teams, performance marketers and agencies evaluating advertising before launch. RoastIQ analyzes ads across five diagnostic measures, providing benchmark context and recommendations on openings, attention, brand impact and selling proposition. BuyerLens uses structured interviews with simulated buyer profiles to surface potential objections and message confusion. Teams can compare creative versions, review category and market references, and use reports to guide revisions. An optional Model Context Protocol connection lets compatible AI clients access workspace tools. Expert review is also available. Scores and simulated responses are directional model outputs, not real consumer reactions or interviews, and do not guarantee campaign or sales performance.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Leading brands and creative agencies in need of a creative assessment solution to quickly learn, evaluate and optimize creative
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Audience
Brand marketing teams, DTC performance marketers and agency creative strategists evaluating advertising creative before launch.
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$5,900
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationIpsos
Founded: 1975
France
www.ipsos.digital/creative-spark
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Company InformationSaliencyLab
France
www.saliencylab.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Model Context Protocol (MCP)
Not Supported
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