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About

Convertmax is a first-party analytics and multi-touch attribution platform designed to help businesses understand visitor behavior and maximize conversions. It enables organizations to collect and analyze data directly from their own channels, ensuring accuracy and privacy compliance. The platform identifies anonymous website visitors and tracks their journey across multiple touchpoints. Convertmax provides advanced dashboards that reveal insights into traffic sources, funnel performance, and revenue drivers. It supports multiple attribution models, allowing businesses to understand which marketing channels contribute most to conversions. With real-time tracking and reporting, users can make faster, data-driven decisions. Overall, Convertmax helps businesses gain full control over their data and improve marketing performance.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketers, SaaS companies, e-commerce businesses, and agencies that need privacy-compliant analytics and accurate attribution to optimize marketing performance and conversions

Audience

Digital advertisers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$249/month
Free Version
Free Trial

Pricing

1500€/month
Basic
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Convertmax
Founded: 2021
Canada
www.convertmax.io

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Integrations

AT Internet
Connexity
Criteo
Daisycon
Eulerian
Facebook
Google Analytics
Instagram
Kelkoo Group
LinkedIn
Microsoft Power BI
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
Telegram
TikTok
Tradedoubler
YouTube

Integrations

AT Internet
Connexity
Criteo
Daisycon
Eulerian
Facebook
Google Analytics
Instagram
Kelkoo Group
LinkedIn
Microsoft Power BI
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
Telegram
TikTok
Tradedoubler
YouTube
Claim Convertmax and update features and information
Claim Convertmax and update features and information
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