Objective Platform

Objective Platform

Objective Partners
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+

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About

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.

About

Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Anyone searching for an marketing performance platform to help in marketing, media and sales data

Audience

Marketing Analytics solution for companies

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$25,000 per year
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

ChannelMix
Founded: 2007
United States
channelmix.com

Company Information

Objective Partners
Founded: 2014
Netherlands
www.objectivepartners.com

Alternatives

Alternatives

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Dreamdata.io

Dreamdata.io

Dreamdata
JustControl.it

JustControl.it

GRAHAMSTOWN LIMITED

Categories

Categories

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Web Analytics Features

Campaign Management Not Supported
Conversion Tracking Supported
Form Analytics Supported
Goal Tracking Supported
Keyword Tracking Not Supported
Multiple Site Management Not Supported
Pageview Tracking Not Supported
Referral Source Tracking Not Supported
Site Search Tracking Not Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Integrations

AdRoll Supported
Adobe Marketo Engage Supported
Amazon Redshift Supported
Amazon S3 Supported
Bazaarvoice Supported
Brandwatch Supported
Google Analytics Supported
Google Drive Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
IBM Watson Supported
Libsyn Supported
LinkedIn Supported
Lotame Supported
Mailchimp Supported
Optimizely One Supported
SQL Server Supported
X (Twitter) Supported
boberdoo Supported

Integrations

AdRoll Not Supported
Adobe Marketo Engage Not Supported
Amazon Redshift Not Supported
Amazon S3 Not Supported
Bazaarvoice Not Supported
Brandwatch Not Supported
Google Analytics Not Supported
Google Drive Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
IBM Watson Not Supported
Libsyn Not Supported
LinkedIn Not Supported
Lotame Not Supported
Mailchimp Not Supported
Optimizely One Not Supported
SQL Server Not Supported
X (Twitter) Not Supported
boberdoo Not Supported
Claim ChannelMix and update features and information
Claim ChannelMix and update features and information
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