CTM vs. RapportCMS Comparison


CTM CallTrackingMetrics	RapportCMS Unity4	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About RapportCMS is our competitive advantage vs our competitors. We are focused on the intersection between telephony, interaction management and the people who handle the calls. This approach ensures that we make ‘human technology’ designed by and for contact center practitioners. We know that world-class call center technology must be equally adept at addressing what happens after the agent says hello as to how the call is routed to the desktop. As one of the leading Contact Centres in the AUNZ market, we had over 10 years of building, refining and improving our technology before then releasing it to market as a SAAS solution. While most providers have built solutions from a telephony perspective, we recognize what happens after the agent says hello is of equal importance to what happened before.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Companies searching for an end-to-end automated SaaS contact center platform
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information Unity4 Australia www.unity4.com/rapport-cms/
Alternatives Phonexa		Alternatives HGS Agent X Hinduja Global Solutions
CloudTalk		Observe.AI
CallFinder		Ctalk
Call Center Studio		Intalk.io
Prodigal Prodigal Technologies View All		Call Center Studio View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Call Center Supported Call Recording Supported Contact Center Quality Assurance Supported Contact Management Supported Speech Analytics Supported Speech Recognition Supported Telephony Supported
Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported Show More Features Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported		Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Not Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Not Supported Call Sharing Not Supported Distributed Call Recording Not Supported Event Triggered Recording Not Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Supported Call Recording Supported Customer Experience Management Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Supported Show More Features Speech Recognition Features Audio Capture Not Supported Automatic Form Fill Not Supported Automatic Transcription Supported Call Analysis Not Supported Concatenated Speech Supported Continuous Speech Not Supported Customizable Macros Not Supported Multi-Languages Supported Specialty Vocabularies Not Supported Speech-to-Text Analysis Supported Variable Frequency Not Supported Voice Recognition Supported Telephony Features Auto-Dialer Supported Call Center Management Supported Call Monitoring Supported Contact Management Supported Inbound Reporting Not Supported IVR / Voice Recognition Supported Outbound Reporting Not Supported Predictive Dialer Supported Telemarketing Management Not Supported Voice & Data Integration Not Supported VoIP Not Supported
Integrations Adobe Marketo Engage Supported CAKE Supported Constant Contact Lead Gen & CRM Supported DenGro Supported Gong Supported Google Data Studio Supported HubSpot CRM Supported Liine Supported Mailchimp Supported Marin Software Supported Microsoft Advertising Supported Shopify Supported Slack Supported Stackreaction Supported Sunwave Supported Switchbird Supported Unbounce Supported VWO Testing Supported WordPress Supported Zoho CRM Supported Show More Integrations View All 47 Integrations		Integrations Adobe Marketo Engage Not Supported CAKE Not Supported Constant Contact Lead Gen & CRM Not Supported DenGro Not Supported Gong Not Supported Google Data Studio Not Supported HubSpot CRM Not Supported Liine Not Supported Mailchimp Not Supported Marin Software Not Supported Microsoft Advertising Not Supported Shopify Not Supported Slack Not Supported Stackreaction Not Supported Sunwave Not Supported Switchbird Not Supported Unbounce Not Supported VWO Testing Not Supported WordPress Not Supported Zoho CRM Not Supported Show More Integrations
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