CTM

CTM

CallTrackingMetrics
Oreka TR

Oreka TR

OrecX
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About

CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.

About

OrecX's audio capture platform was founded on the principles of openness, transparency, and collaboration – creating strategic, economic and technical benefits for its users, with millions of end points spanning the globe. Our flagship software, Oreka TR (total recorder), includes all of the call recording capabilities you will need, at about half the cost of competing call recorder solutions, including screen recording, mobile phone recording, live monitoring, on-demand recording, multi-tenancy, multi-site recording, audit trail, call exporting, retention management, auto tagging (for speech analytics and phrase spotting) and so much more. Using any third party speech analytics or phrase spotting tool, auto tagging from your total call recorder system enables you to choose certain red-flag phrases (such as “can my order” or “not happy”) to have the recording system automatically track.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Not Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Audience

Contact centers, enterprises, service providers, cloud service providers, and financial services organizations

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Version Not Supported
Free Trial Supported

Pricing

Flexible licensing
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.4 / 5
support 4.8 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros from Real Users

Pros

  • This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important.
  • The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria.
  • Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done.
  • It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement.
  • CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.

Pros & Cons from Real Users

Pros

  • Ease of configuration, accurate documentation, out of the box support for SIPREC, easy provisioning process & good support.

Cons

  • Minor issue locating the correct SIPRC configuration to match SBC setup.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

CallTrackingMetrics
Founded: 2012
United States
www.ctm.com

Company Information

OrecX
Founded: 2006
United States
www.orecx.com

Alternatives

Alternatives

Tollring

Tollring

Amity Solutions
Prodigal

Prodigal

Prodigal Technologies

Categories

Categories

Call Recording Supported
Call Tracking Supported
Customer Service Supported
Speech Analytics Supported

Call Recording Features

Archiving Supported
Call Sharing Supported
Distributed Call Recording Not Supported
Event Triggered Recording Supported
File Transfer Not Supported
Instant Retrieval Not Supported
On-Demand Recording Not Supported
Recording Bookmarking Not Supported
Scheduled Recording Not Supported
Screen Activity Recording Not Supported
Video Call Recording Not Supported

Call Tracking Features

Call Log Supported
Call Recording Supported
Call Routing Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
CRM Supported
IVR / Voice Recognition Supported
Keyword Tracking Supported

Speech Analytics Features

Automatic Transcription Supported
Call Center Management Not Supported
Call Recording Supported
Customer Experience Management Not Supported
Data Security Not Supported
Natural Language Processing Supported
Predictive Analytics Not Supported
Self-Service Search Not Supported
Sentiment Analysis Supported
Surveys & Feedback Not Supported

Call Center Features

Blended Call Center Supported
Call Logging Supported
Call Recording Supported
Call Scripting Supported
Campaign Management Supported
Database Not Supported
Escalation Management Supported
Inbound Call Center Supported
IVR / Voice Recognition Supported
Manual Dialer Supported
Outbound Call Center Supported
Predictive Dialer Not Supported
Progressive Dialer Not Supported
Queue Management Supported
Real-time Chat Supported
Reporting/Analytics Supported

Conversation Intelligence Features

Account Health Alerts Not Supported
AI Insights Supported
Call Analytics Supported
Call Recording Supported
Call Recording Cloud Storage Supported
Call Snippets Supported
Call Transcription Supported
Call/Meeting Sharing Not Supported
Sales Coaching Supported
Topic Tags Not Supported
Topic-Based Analytics Not Supported
Video Conferencing Analytics Not Supported
Win/Loss Analysis Not Supported

IVR Features

Call Center Supported
Call Logging Supported
Call Recording Supported
Call Routing Supported
Multiple Scripts Supported
Phone Key Input Supported
Survey Management Not Supported
Text to Speech Supported
Voice Customization Supported
Voice Mail Supported

Marketing Attribution Features

Attribution Modeling Not Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Softphone Features

Audio / Video Conferencing Supported
Call Logging Supported
Call Recording Supported
Call Transfer Supported
Caller Identification Supported
Chat / Messaging Supported
Contact Management Supported
Fax Management Supported

Call Recording Features

Archiving Supported
Call Sharing Not Supported
Distributed Call Recording Supported
Event Triggered Recording Supported
File Transfer Supported
Instant Retrieval Supported
On-Demand Recording Supported
Recording Bookmarking Supported
Scheduled Recording Not Supported
Screen Activity Recording Supported
Video Call Recording Supported

Call Tracking Features

Call Log Not Supported
Call Recording Supported
Call Routing Not Supported
Caller Identification Not Supported
Campaign Management Not Supported
Conversion Tracking Not Supported
CRM Not Supported
IVR / Voice Recognition Not Supported
Keyword Tracking Not Supported

Speech Analytics Features

Automatic Transcription Not Supported
Call Center Management Not Supported
Call Recording Supported
Customer Experience Management Not Supported
Data Security Not Supported
Natural Language Processing Not Supported
Predictive Analytics Not Supported
Self-Service Search Not Supported
Sentiment Analysis Not Supported
Surveys & Feedback Not Supported

Customer Service Features

Alerts / Escalation Not Supported
Appointment Management Not Supported
Call Center Management Not Supported
Email Management Not Supported
Knowledge Base Not Supported
Live Chat Not Supported
Performance Metrics Supported
Queue Management Not Supported
Self Service Portal Not Supported
Social Media Integration Not Supported
Surveys & Feedback Not Supported
Virtual Assistant Not Supported
Workflow Management Not Supported

Integrations

Adobe Marketo Engage Supported
AgencyPlatform Supported
Amazon Connect Not Supported
AudioCodes Software-Defined Voice Network Not Supported
CA Flowdock Supported
CAKE Supported
Cisco AnyConnect Not Supported
FreePBX Not Supported
Google Data Studio Supported
Microsoft Advertising Supported
NetFortris Comm-unity Not Supported
Optimizely One Supported
Salesforce Supported
Shopify Supported
Switchbird Supported
Topbox Not Supported
VICIdial Not Supported
VWO Testing Supported
WordPress Supported

Integrations

Adobe Marketo Engage Not Supported
AgencyPlatform Not Supported
Amazon Connect Supported
AudioCodes Software-Defined Voice Network Supported
CA Flowdock Not Supported
CAKE Not Supported
Cisco AnyConnect Supported
FreePBX Supported
Google Data Studio Not Supported
Microsoft Advertising Not Supported
NetFortris Comm-unity Supported
Optimizely One Not Supported
Salesforce Not Supported
Shopify Not Supported
Switchbird Not Supported
Topbox Supported
VICIdial Supported
VWO Testing Not Supported
WordPress Not Supported
Claim Oreka TR and update features and information
Claim Oreka TR and update features and information