C-SmartCognizant
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Percept InsightRaptorise
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
Percept Insight is a simple yet powerful real-time analytics platform that enables businesses to build better products with deep insights at minimal costs. It provides actionable insights into user behaviour, user engagement, and the effectiveness of marketing campaigns. This enables companies to make data-driven decisions and improve user experience, user retention, and overall business outcomes.
What Percept Insight does is simple yet powerful. It lets you understand user behavior and take actions based on those behaviors, ultimately extracting maximum value for your business. Many analytic tools exist, but what sets Percept Insight apart is its ability to preserve context. This means that it not only helps you comprehend user behaviors and create campaigns around them but does so while considering your app's performance and stability. This unique feature allows you to get the most out of your efforts.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Not Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Not Supported
Android
Supported
Chromebook
Not Supported
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Product managers, marketers, and analysts
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$1/analytics and engage
Percept Insight offers simple and transparent pricing where you pay for what you use, starting at just $1. It caters to product managers, marketers, and analysts across various industries and business sizes. All features are included with no tiers, and you only pay for your usage. Custom invoicing is available with the Enterprise plan, which includes:
• Full access to reports and dashboards • Report Privacy Controls & Event Governance • Dedicated Customer Success Manager with support If you exceed event limits on Base or Pro plans, you may need to upgrade, while Enterprise plans can be adjusted as needed. For additional bandwidth, contact our support team or reach out to our sales team.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationRaptorise
Founded: 2023
India
perceptinsight.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Not Supported
Approval Workflow
Not Supported
Budgeting & Forecasting
Not Supported
Claims Management
Not Supported
Competitor Analysis
Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Not Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
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Web Analytics Features
Campaign Management
Supported
Conversion Tracking
Supported
Form Analytics
Supported
Goal Tracking
Supported
Keyword Tracking
Supported
Multiple Site Management
Supported
Pageview Tracking
Supported
Referral Source Tracking
Not Supported
Site Search Tracking
Supported
Time on Site Tracking
Supported
User Interaction Tracking
Supported
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Integrations
Android
Not Supported
Apple iOS
Not Supported
FlutterFlow
Not Supported
Java
Not Supported
Node
Not Supported
Shopify
Not Supported
Webflow
Not Supported
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Integrations
Android
Supported
Apple iOS
Supported
FlutterFlow
Supported
Java
Supported
Node
Supported
Shopify
Supported
Webflow
Supported
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