Audience

Companies searching for a solution to scale their trade promotion optimization tasks

About Wipro Promax

Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.

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Company Information

Wipro
United States
www.wipro.com/consumer-packaged-goods/wipro-promax/

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Product Details

Platforms Supported
Cloud

Wipro Promax Frequently Asked Questions

Q: What kinds of users and organization types does Wipro Promax work with?
Q: What languages does Wipro Promax support in their product?
Q: What other applications or services does Wipro Promax integrate with?

Wipro Promax Product Features

Trade Promotion Management

Analytics / ROI Tracking Supported
Budgeting & Forecasting Supported
Competitor Analysis Supported
Customer Management Supported
Approval Workflow Not Supported
Claims Management Not Supported
Compliance Management Not Supported
Discount Management Not Supported
Pricing Optimization Not Supported
Promotion Calendar Not Supported
Settlement Management Not Supported
Trade Agreement Management Not Supported