Brevo vs. Mailchimp Comparison


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About Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!	About Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Brevo offers five different levels for business to scale as growth demands it, including a total Free version for start-ups. Whether you're sending a handful of emails or need a million send, Brevo has you covered.	Audience Businesses of all sizes that want cloud-based email marketing, transactional email, and SMS — all in one platform.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing €25 per month Free Plan: 300 emails per day Starter Plan: 20,000 emails per month No daily sending limit Business Plan: 20,000 emails per month No daily sending limit Free Version Free Trial	Pricing $9.99 per month Free Version Free Trial
Reviews/Ratings Overall 4.7 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.7 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.6 / 5 support 4.4 / 5 Read all reviews
Pros & Cons from Real Users Pros I love Brevo for simplistic yet robust email marketing tools that allow for automated campaigns, transactional emails, and more. Its SMTP tools and API allow for easy integration with WordPress and is useful for sending mails. The dashboard has really nice graphs and analytics, with support for filters to better understand data. It also send periodic emails to me keeping me up to date with all account activities. It continues to offer a comprehensive marketing suite even in the free version so that people can test it fully & then purchase the premium features. It has an amazing user friendly interface when i use it, It was very easy t catch up will the features likes contact upload, segmentation, template design, setting up email campaign. The analytics features is also worthy as it helps you measure the effectiveness of your email campaigns. The biggest positive impact I experienced after implementing Sendinblue is in sales growth. It helps to bring in more customers. It helps to deliver more personalized emails using its automated algorithm. You can drag and drop from pre-built layouts to customize the interface. • Email importing process was seamless. • Lots of automation features to send emails, like scheduling and segmentation. • We got high delivery and conversion rate. • It also offers an integrated landing page builder. • Easy to design and build email layouts. Cons Nothing in particular, although I am not a fan of there super high pricing for pay-as-you-go plans. It can be brought at par with the periodic subscriptions. While it excels in marketing communication there are some considerations. The learning curve for mastering advanced features may be steep for users new to marketing automation. The only drawback i encountered is it only offers 300 emails in its free version. I think it should be around 500-1000 emails for the people who are testing & trying it to use it for a longer time. Sometimes it sends multiple duplicate emails to same users. • Till now we haven't found any downside regarding this software.	Pros & Cons from Real Users Pros I have used Mailchimp for many years. When we launched our platform for camp ground and outdoor adventure parks a few years back I defaulted to using Mailchimp because of my experience with their platform. It has matured a lot over the years but it still remains very easy to use with drag and drop email templates, sequences, and has much stronger contact management capabilities than when I first started with the tool. Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful. Suggestions given about sentences and titles are very useful. Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would. Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful. I don’t like much right now about Mailchimp. We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature. Cons You do have to pay based on total contacts so even as people unsubscribe you can end up paying for people you can't market to. But you also can't remove them from your list as you need to be able to track their unsubscribe data in case it is questioned in the future. Slightly more suited to American consumers. But easy to adapt for NZ. Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those. If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!! I don’t like your lack of response. We have tried to reach you via chat and an email.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Brevo Founded: 2012 France www.brevo.com	Company Information Intuit Mailchimp Founded: 2001 United States www.mailchimp.com
Alternatives ActiveCampaign	Alternatives ActiveCampaign
GetResponse	Act!
Klaviyo	GetResponse
SendGrid Twilio SendGrid	HubSpot Marketing Hub HubSpot
SendPulse View All	Constant Contact View All
Categories Bulk Email Bulk SMS Campaign Management Conversion Rate Optimization CRM Drag and Drop Email Builders eCommerce Marketing Email APIs Email Management Email Marketing Email Newsletter Email Personalization Live Chat Marketing Automation Sales SMS Marketing SMTP Transactional Email WhatsApp Marketing	Categories Bulk Email Campaign Management Conversion Rate Optimization CRM Domain Name Registrars Drag and Drop Email Builders eCommerce eCommerce Marketing Email Marketing Email Newsletter Email Personalization Email Template Design Email Tracking Go-To-Market Landing Page Lead Scoring Marketing Automation Retargeting SMS Marketing Social Media Advertising Social Media Management Social Media Marketing Website Builder
Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win Show More Features Email Management Features Data Recovery Email Archiving Email Deletion Email Discovery Email Monitoring Email Recall Queue Manager Response Management Routing Shared Inboxes Signature Management Spam Blocker Whitelisting / Blacklisting Transactional Email Features A/B Testing Contact Database Dynamic Content Email Monitoring Mailing List Management Reporting/Analytics Spam Check Template Management	CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking Show More Features Domain Name Registrars Features DNS Service Domain Parking Domain Privacy Email Hosting Extended Expiration Protection SSL Certificates Web Hosting Website Builder Email Template Design Features A/B Testing Code From Scratch Drag & Drop Editing Image Library Import HTML Code Mobile-Friendly / Responsive Potential Issue Identification Premade Templates Proofing Reporting / Analytics Text Editor Theme Editor Email Tracking Features A/B Testing Audience Segmentation Campaign Management Event-Based Notifications Location Tracking Team Management Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Retargeting Features A/B Testing Audience Targeting Behavioral Targeting Conversion Tracking Geo Targeting Mobile Retargeting Personalization Recommendation Engine Social Media Retargeting Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Website Builder Features Auto Update Content Import / Export Drag & Drop Invoices Landing Pages / Web Forms Newsletter Management Online Booking Online Store Builder Pre-built Templates Real Time Editing SEO Survey Builder White Label eCommerce Features Catalog Management Channel Management CRM Customer Accounts Data Security Email Marketing Inventory Management Kitting Loyalty Program Mobile Access Multi-Store Management Order Management Product Configurator Promotions Management Returns Management Reviews Management SEO Management Shopping Cart Templates
Integrations 5X Bluor Composio ConvertBox Convertful Emailable FlowMate Fydelia Groupboss Kixie PowerCall & SMS NUACOM PayPal ProMLM iCON RFMcube Rambox Salesmate SeedProd Shift WordPress Wufoo Show More Integrations View All 259 Integrations	Integrations 5X Bluor Composio ConvertBox Convertful Emailable FlowMate Fydelia Groupboss Kixie PowerCall & SMS NUACOM PayPal ProMLM iCON RFMcube Rambox Salesmate SeedProd Shift WordPress Wufoo Show More Integrations View All 2424 Integrations
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