ClickTrail

ClickTrail

Vizuh OÜ
+
+

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About

In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.

About

ClickTrail is a GPL-2.0 open-source WordPress attribution plugin. It keeps first-touch and last-touch campaign context available across page visits, cached pages, dynamic forms, WooCommerce orders, and approved cross-domain journeys. It captures UTMs, referrers, and major ad click IDs, and can attach that context to supported Contact Form 7, Fluent Forms, Gravity Forms, WPForms, Elementor Forms (Pro), and Ninja Forms submissions. It also supports WooCommerce order attribution and purchase events, browser dataLayer events, consent controls, diagnostics, retries, queue visibility, and an optional delivery pipeline. ClickTrail does not inject ad pixels. Site owners control their GTM tags and provider setup.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams and advertising agencies in need of a tool to improve the management of their business

Audience

WordPress site owners, ecommerce teams, marketers, developers, and agencies that need campaign attribution across forms, checkout, caching, and approved cross-domain flows.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Blackwood Seven
Denmark
blackwoodseven.com

Company Information

Vizuh OÜ
www.funnelsheet.com/clicktrail

Alternatives

Alternatives

Categories

Categories

Integrations

WooCommerce
WordPress

Integrations

WooCommerce
WordPress
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Claim Blackwood Seven and update features and information
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Claim ClickTrail and update features and information