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About

BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.

About

The volume of consumer data signals has increased dramatically in recent years. This steep upward trend has amplified the importance for marketers to bring these disparate digital and offline identity markers together in a cohesive way. Identity graphs — a single database that holds this consumer data — now play a vital role, serving as a master source of truth. Infutor’s TrueSource™ Identity Graph is the premier collection of consumer data and intelligence that makes omnichannel engagement personal — and measurably effective. Our secure and privacy-compliant ID graph enables you to create relevant, real-time experiences in whichever channel people engage with your brand. Leverage our TrueSource™ Identity Graph to add considerable value to every engagement with your customers and prospects. Infutor instantly verifies consumer identities via API at the moment of ingestion or inbound engagement.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Data exchange platform that empowers B2C companies to use the power of data to understand consumer behaviors

Audience

Brands looking for a consumer data and intelligence solution to create relevant, real-time experiences in whichever engage channel

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$250 per month
Enterprise pricing starts at $2500 per month
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • So far we have experienced an excellent result in using their Omni IQ platform to model our customers and build extended audiences for ad targeting. We have definitely seen an uptick in new customers from our latest ad campaign using the extended audiences we built.

Cons

  • The UI has more features than I really know what to do with, but maybe that's just me.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

BDEX
Founded: 2014
United States
www.bdex.com

Company Information

Infutor TrueSource
Founded: 2003
United States
infutor.com/identity-resolution/identity-graph/

Alternatives

Alternatives

MarketingConnect

MarketingConnect

Experian Marketing Services

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Not Supported
Personalization Supported
Predictive Modeling Supported

Data Quality Features

Address Validation Supported
Data Deduplication Not Supported
Data Discovery Supported
Data Profililng Not Supported
Master Data Management Not Supported
Match & Merge Supported
Metadata Management Not Supported

Integrations

Facebook Ads Supported
Instagram Ads Supported
LiveRamp Supported
Lotame Supported
Meta Ads Supported
PubMatic Supported
SAP Store Supported
The Trade Desk Supported
TransUnion TruEmpower Supported
boberdoo Not Supported

Integrations

Facebook Ads Not Supported
Instagram Ads Not Supported
LiveRamp Not Supported
Lotame Not Supported
Meta Ads Not Supported
PubMatic Not Supported
SAP Store Not Supported
The Trade Desk Not Supported
TransUnion TruEmpower Not Supported
boberdoo Supported
Claim BDEX and update features and information
Claim BDEX and update features and information
Claim Infutor TrueSource and update features and information
Claim Infutor TrueSource and update features and information