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About

BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.

About

XGraph is Infillion’s prebuilt cross-device identity graph optimized for maximum reach and addressability of today’s connected consumer. Enriched with precise location data signals and unique connected device identifiers, XGraph enables robust audience segmentation and attribution. Built from Gimbal’s proprietary location panel and TrueX’s access to unique CTV audiences, XGraph offers over 30% more CTV IDs than a standard digital graph, making it one of the largest and richest cross-device graphs available for the open internet. It connects mobile, tablet, desktop, laptop, and connected TV devices to individuals and households using a privacy-first framework. Features include universal frequency capping at the user level, audience extension and lookalike modeling based on consumption patterns, and advanced retargeting across devices.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Data exchange platform that empowers B2C companies to use the power of data to understand consumer behaviors

Audience

Companies needing a solution to achieve comprehensive cross-device audience targeting and attribution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$250 per month
Enterprise pricing starts at $2500 per month
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • So far we have experienced an excellent result in using their Omni IQ platform to model our customers and build extended audiences for ad targeting. We have definitely seen an uptick in new customers from our latest ad campaign using the extended audiences we built.

Cons

  • The UI has more features than I really know what to do with, but maybe that's just me.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

BDEX
Founded: 2014
United States
www.bdex.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/xgraph/

Alternatives

Alternatives

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Not Supported
Personalization Supported
Predictive Modeling Supported

Data Quality Features

Address Validation Supported
Data Deduplication Not Supported
Data Discovery Supported
Data Profililng Not Supported
Master Data Management Not Supported
Match & Merge Supported
Metadata Management Not Supported

Integrations

Facebook Ads Supported
Instagram Ads Supported
LiveRamp Supported
Lotame Supported
Meta Ads Supported
PubMatic Supported
SAP Store Supported
The Trade Desk Supported
TransUnion TruEmpower Supported
TrueTargeting Not Supported

Integrations

Facebook Ads Not Supported
Instagram Ads Not Supported
LiveRamp Not Supported
Lotame Not Supported
Meta Ads Not Supported
PubMatic Not Supported
SAP Store Not Supported
The Trade Desk Not Supported
TransUnion TruEmpower Not Supported
TrueTargeting Supported
Claim BDEX and update features and information
Claim BDEX and update features and information
Claim Infillion XGraph and update features and information
Claim Infillion XGraph and update features and information