Audiense

Audiense

5.0 out of 5 stars
Audiense impact.com

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Audiense:

About

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
impact.com:

About

impact.com is a partnership management platform that helps businesses discover, recruit, manage, and optimize affiliate marketing, influencer, referral, and retail media partnerships. The software provides centralized tools for managing partner relationships, tracking conversions, automating commissions, and measuring revenue generated through performance-based marketing. Its partner marketplace connects brands with affiliate publishers, content creators, influencers, and other potential partners across industries and geographic markets. Advanced tracking and attribution capabilities help businesses measure customer journeys, identify high-performing partnerships, and understand how different marketing channels contribute to conversions. The platform also includes automated contracting, fraud detection, brand safety monitoring, and flexible payment processing in more than 70 currencies. impact.com provides AI-powered partner discovery, campaign management, reporting, and more.
Audiense:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
impact.com:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Audiense:

Audience

Marketers and researchers who want to identify relevant audiences, discover actionable insights and inform their strategies.
impact.com:

Audience

Ecommerce businesses, direct-to-consumer brands, affiliate marketing managers, partnership marketing teams, influencer marketing agencies, content creators, affiliate publishers, digital marketing agencies, performance marketers, customer acquisition teams, referral program managers, retail media professionals, and enterprise organizations seeking affiliate tracking, partner recruitment, influencer management, automated commissions, referral marketing, and performance attribution
Audiense:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
impact.com:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Audiense:

API

Offers API Supported
impact.com:

API

Offers API Supported
Audiense:

Screenshots and Videos

impact.com:

Screenshots and Videos

Audiense:

Pricing

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version Supported
Free Trial Not Supported
impact.com:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
Audiense:

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
impact.com:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
Audiense:

Pros & Cons from Real Users

Pros

  • Self-service. Generate reports take only some minutes. 2 types of.segmentation. Personally Insights are incredibly helpful. Integrates very well with social Listening.

Cons

  • Nothing really come to my mind but I wish it would have more integrations although they clearly say they are working on it.
Audiense:

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported
impact.com:

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported
Audiense:

Company Information

Audiense
Founded: 2011
United Kingdom
audiense.com
impact.com:

Company Information

impact.com
Founded: 2008
United States
impact.com
Audiense:

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Audiense:

Categories

impact.com:

Categories

Audiense:

Influencer Marketing Features

Campaign Management Not Supported
CRM Not Supported
Faceted Search / Filtering Not Supported
Influencer Discovery Supported
Payment Tracking Not Supported
ROI Tracking Not Supported
Social Media Monitoring Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Supported
Website Analytics Not Supported

Social Media Analytics Tools Features

Campaign Analytics Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Supported
Sentiment Analysis Supported
Social Listening Supported
Social Media Analytics Supported
Trend Tracking Supported

Market Research Features

Benchmarking Supported
Compensation Management Not Supported
Data Management Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Not Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Supported
Statistical Analysis Not Supported
Survey Management Not Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Not Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Supported
Multi-Account Management Supported
Post Scheduling Not Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Not Supported
Customer Engagement Not Supported
Dashboard Supported
Impact Scoring Not Supported
Influencer Tracking Not Supported
Reputation Management Not Supported
Sentiment Analysis Not Supported
Trend Tracking Not Supported
impact.com:

Affiliate Features

Affiliate Management Supported
Affiliate Tracking Supported
Banner Management Not Supported
Commission Management Supported
Contest Management Not Supported
Coupon Management Not Supported
Email / Newsletter Communication Not Supported
Fraud Detection Not Supported
Multi Level Marketing (MLM) Not Supported
Multi-Language Not Supported
Social Sharing Not Supported
Audiense:

Integrations

Adobe Commerce Not Supported
BigCommerce Not Supported
Brandwatch Supported
Buffer Supported
Canopy Not Supported
FreshStore Not Supported
Hootsuite Supported
Impact Advocate Not Supported
Lumen by Talkwalker Supported
Meltwater Supported
Model Context Protocol (MCP) Not Supported
Payouts.com Not Supported
Pulsar Platform Supported
Shopify Not Supported
UTMCAP Not Supported
WooCommerce Not Supported
X (Twitter) Supported
wecantrack Not Supported
impact.com:

Integrations

Adobe Commerce Supported
BigCommerce Supported
Brandwatch Not Supported
Buffer Not Supported
Canopy Supported
FreshStore Supported
Hootsuite Not Supported
Impact Advocate Supported
Lumen by Talkwalker Not Supported
Meltwater Not Supported
Model Context Protocol (MCP) Supported
Payouts.com Supported
Pulsar Platform Not Supported
Shopify Supported
UTMCAP Supported
WooCommerce Supported
X (Twitter) Not Supported
wecantrack Supported
Audiense:
Claim Audiense and update features and information
Claim Audiense and update features and information
impact.com:
Claim impact.com and update features and information
Claim impact.com and update features and information