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About

Turn your product into a growth engine. Deliver the frictionless, product-led experiences your users demand. Grow your business faster with Appcues. Better user experiences lead to faster and more profitable growth. That’s why we developed the Product-Led Growth Platform. Appcues makes it easy to deliver exceptional user experiences at scale and unify your organization around the product as its greatest lever for growth. From initial evaluation to advocacy, Appcues helps companies deliver product experiences that create happier customers and scalable business growth. Wow users with personalized onboarding experiences. Make a great first impression. Onboard and activate users by delighting, educating, and guiding them to value quickly. Improve feature engagement and adoption rates by creating timely, contextual prompts and walkthroughs.

About

Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Any business that has a web app looking for a solution to grow their company

Audience

Small teams who are starting out with customer journey mapping, large organizations that want to scale their journey management across the organization

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$249 per month
Free Version Not Supported
Free Trial Supported

Pricing

€390.00/year
We offer 4 pricing tiers:
- free plan
- repository (€390.00/year)
- framework (€690.00/year)
- governance (€990.00/year)
Also we offer a discount for NGOs, educational purposes, and public services.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.5 / 5
ease 4.7 / 5
features 4.6 / 5
design 4.3 / 5
support 4.1 / 5

Pros & Cons from Real Users

Pros

  • A simple tool that I can use as a hub for my journey maps. I really like that i can visualize multiple personas on one map, or see current-state and future-state journeys on the same map.
  • Easy to learn, web-based, simple to navigate, exporting features. The tool is super easy to set up and assign team members.
  • The ways I can use Smaply to shape my thinking and creative are just awesome... and so many use cases for this software! For some projects, I use it for messaging to different audiences. I'm also using it to create stories: personas=characters, journey maps=plot. For a particular project, it's easy and interesting to build multiple personas from available data. Building over-time journeys for them is fairly straightforward too. One very nice feature: Link several journeys together. Another feature I like is "stages." After I've analyzed the journey maps, I can relocate persona maps to fit under similar stages. Smaply also has something unique -- and brilliant called stakeholder maps. I plan to build them for each point in personas' journey maps. Essentially, it is a who-to-whom network graph, where you can specify the nature of every link. Wow!
  • It is very easy to find your way in Smaply. Every button is explained, and you can easily create a journey. It also has a lot of features to support the journey and can be connected with different programs. Useful to compare two different journeys too.
  • I LOVE the idea that multiple journeys can be linked or seen in one large format. Most of the journeys I've seen in other platforms are 1 (once in a while 2 at the most). They don't tell the full story that Smaply can.

Cons

  • I personally don't like the current interface, however they seem to work on it and I'm curious about the new version that's to come.
  • No undo (CTRL-Z) no simultaneous collaboration, and sometimes there is a lag for saving changes.
  • - I'd like to be able to add multiple Stages. It would allow multiple ways of looking at processes. - I can't figure out how to alter the pop-up form for "Steps," and would like to be able to change it.
  • I find the export options limited. The only way you can see the whole journey is through poster, but it is too big and you can't read without zooming in. Also, you can only design the journey from one person perspective -and this creates a problem. For example, sometimes, we want to show a continuous process where employee starts to do something and HR takes it over from them. But then, the lane of HR becomes empty during employee's actions and this does not look very well in the poster overview. Lastly, two person can't work in the same map at the same time.
  • Limited options for final presentation views are a bit concerning.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Appcues
Founded: 2013
United States
appcues.com

Company Information

Smaply
Founded: 2012
Austria
www.smaply.com

Alternatives

Alternatives

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Categories

NPS Supported
Personalization Supported
UX Supported

Categories

Customer Experience Features

Action Management Supported
Analytics Supported
Customer Segmentation Supported
Dashboard Supported
Feedback Management Not Supported
Knowledge Management Supported
Multi-Channel Collection Supported
Sentiment Analysis Not Supported
Survey Management Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Experience Management Features

Action Management Supported
Analytics Supported
Customer Segmentation Supported
Dashboard Supported
Feedback Management Not Supported
Knowledge Management Supported
Multi-Channel Collection Supported
Sentiment Analysis Not Supported
Survey Management Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Personalization Features

A/B Testing Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Supported
Campaign Segmentation Supported
Content Analytics Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Supported
Recommendation Engine Not Supported
Website Personalization Supported

UX Features

Animation Supported
For Mobile Supported
For Websites Supported
Heatmaps Not Supported
Prototyping Not Supported
Screen Activity Recording Not Supported
Unmoderated Testing Not Supported
Usability Testing Supported
User Journeys Supported
User Research Supported

Digital Adoption Platforms Features

Audience Segmentation Supported
Content Creation Supported
Contextual Guidance Supported
Data Validation Supported
In-App Training Supported
Launch Management Supported
Multi-Language Not Supported
Self Service Tools Supported
Surveys & Feedback Supported
User Onboarding Supported

Customer Experience Features

Action Management Not Supported
Analytics Supported
Customer Segmentation Not Supported
Dashboard Supported
Feedback Management Supported
Knowledge Management Supported
Multi-Channel Collection Not Supported
Sentiment Analysis Not Supported
Survey Management Not Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Experience Management Features

Action Management Not Supported
Analytics Supported
Customer Segmentation Supported
Dashboard Supported
Feedback Management Supported
Knowledge Management Supported
Multi-Channel Collection Supported
Sentiment Analysis Not Supported
Survey Management Not Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Personalization Features

A/B Testing Not Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Not Supported
Behavioral Targeting Not Supported
Campaign Segmentation Not Supported
Content Analytics Not Supported
Contextual Targeting Not Supported
Customer Profiles Supported
Experience Management Supported
Recommendation Engine Not Supported
Website Personalization Not Supported

UX Features

Animation Not Supported
For Mobile Not Supported
For Websites Not Supported
Heatmaps Not Supported
Prototyping Supported
Screen Activity Recording Not Supported
Unmoderated Testing Not Supported
Usability Testing Not Supported
User Journeys Supported
User Research Supported

Business Process Management Features

Access Controls / Permissions Not Supported
Alerts / Notifications Not Supported
Business Process Automation Not Supported
Business Rules Management Not Supported
Collaboration Supported
Process Change Tracking Not Supported
Process Mapping Supported
Process Modeling & Design Supported
Visual Workflow Management Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Not Supported
Data Integration Supported
Data Matching Not Supported
GDPR Compliance Supported
Personalization Not Supported
Predictive Modeling Not Supported

Customer Journey Mapping Tools Features

Action Management Not Supported
Attribution Modeling Not Supported
Behavioral Analytics Not Supported
Collaboration Supported
Customer Profiles Supported
Data Import / Export Supported
Predictive Analytics Not Supported
Surveys & Feedback Not Supported
Templates Supported

Customer Satisfaction Features

360 Degree Feedback Not Supported
Analytics Not Supported
Call Reporting Not Supported
Complaint Monitoring Not Supported
Feedback Collection Supported
Survey Management Not Supported

Customer Success Features

Account Alerts Not Supported
Account Management Supported
Communication Management Supported
Customer Engagement Supported
Customer Lifecycle Management Supported
Health Score Not Supported
Onboarding Supported
Revenue Management Not Supported
Usage Tracking / Analytics Not Supported
Win / Loss Analysis Not Supported

Product Analytics Features

Attribution Not Supported
Automatic Data Capture Not Supported
Churn Reporting Not Supported
Customer Feedback Collection Supported
Customer Guidance Supported
Customer Journey Analytics Supported
Data Export Supported
Data History Retention Not Supported
Data Labeling Not Supported
Product Engagement Scoring Not Supported
Real-Time Data Analysis Supported
Touchpoint Analytics Supported
User Segmentation Supported

Integrations

Google Analytics Supported
AccessOwl Supported
Causal Supported
Easyflow Supported
Heap Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Intercom Supported
Ketch Supported
Klaviyo Supported
Linear Not Supported
Microsoft 365 Not Supported
Miro Not Supported
Parsey Supported
Rambox Supported
Segment Supported
Slack Supported
Startdeliver Supported
Workers by Delos Supported
journy.io Supported

Integrations

Google Analytics Supported
AccessOwl Not Supported
Causal Not Supported
Easyflow Not Supported
Heap Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Intercom Not Supported
Ketch Not Supported
Klaviyo Not Supported
Linear Supported
Microsoft 365 Supported
Miro Supported
Parsey Not Supported
Rambox Not Supported
Segment Not Supported
Slack Not Supported
Startdeliver Not Supported
Workers by Delos Not Supported
journy.io Not Supported
Claim Appcues and update features and information
Claim Appcues and update features and information
Claim Smaply and update features and information
Claim Smaply and update features and information