Apollo vs. PowerRouter Comparison


Apollo Apollo.io	PowerRouter	+	+
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About Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.	About Focus on what matters the most for your business i.e. closing more deals faster. Ensure every lead has the best chance to convert by routing it to the right rep on your team. Your prospects and your team members deserve no less Match leads to accounts and then route leads to teams You can close faster when your reps reach out to your prospects the fastest. Don’t lose revenue because your leads got stuck in the cracks – Follow up fast, Win more. Assign leads as they come – to your SDR team, account executive or CSM by matching leads to your named accounts in real-time. Convert them while they’re hot. Speed to lead is the key to Conversion Reps, Reps & More Reps Visual Canvas to build flows easily Easy Drag and Drop interface to manage workflows in real-time
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Organizations interested in scaling their marketing and sales revenue	Audience Sales teams looking for real-time lead routing and account matching in Salesforce
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49 per user per month Professional - $99/month/user Custom - Talk to Sales Free Version Free Trial	Pricing $15 / user / mo Free Version Free Trial
Reviews/Ratings Overall 4.3 / 5 ease 4.7 / 5 features 4.2 / 5 design 4.5 / 5 support 3.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Apollo.io is very reliable and simple to use tool to identify the target POC in target company list. The details are very correct and help in connecting with the POCs faster. Integration with hubspot, email and linkedin helps in saving time and make the overall process very fast and efficient. Apollo is great at what its primary use case is, creating, scheduling and sending outbound emails. We can get new campaigns set up quickly and utilize the A/B testing capabilities on a regular basis. It also shows good metrics around each of our campaigns The sequence builder and email automation capabilities of Apollo work well and is the primary part of the application that we use. We have also tested the AB testing feature and this has helped improve our open rates by more than 10 percent. Good and vast database. Great features like filters, export, sort, etc. Easy to use along with learning it. UI, UX and Data are the main selling points. Starting with data, Apollo has one of the best enrichment systems out there, it integrates seamlessly with your LinkedIn to enrich the contact or business information of the page you're on. Apollo also works very nicely with your email, I am able to see recently opened emails and can also track recently sent emails as well as emails I can mark for follow-ups directly on my Gmail. Finally, the UI & UX system of Apollo is great, it's sleek and modern. Cons Sometimes the email ids are not correct and some profiles did not have contact numbers and that delays the process. Sometimes the dataset isn't as large as what we can see in Linkedin for given roles/industries. At times it can appear slow to load data. Often we can find contacts in Linkedin but are then unable to find them in Apollo so the quality of the data can sometimes be a bit hit or miss especially if you are targeting smaller companies and not just large publicly listed ones. Slow at times, and Support is not that great, rest is fine. Not a lot not to like about Apollo, I think external integrations that Apollo does not have might be an issue, so if you're deciding on Apollo you might have to do quite some heavy lifting switching.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Apollo.io Founded: 2015 United States www.apollo.io	Company Information PowerRouter Founded: 2016 United States powerrouter.io
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Categories Account Data Management AI Lead Generation Tools AI Sales Agents AI Sales Assistants AI Sales Tools AI SDR B2B Data Call Recording Cold Email Conversation Intelligence Data Enrichment Email Verification Go-To-Market Inside Sales Lead Generation Lead Intelligence Lead Management Marketing Account Intelligence Parallel Dialers Sales Sales Acceleration Sales Enablement Sales Engagement Sales Intelligence	Categories Account Data Management Lead Management Lead-to-Account Matching and Routing Sales Enablement
Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management Show More Features B2B Data Features B2B Contact Data B2B Intent Data B2B Leads Data B2B Marketing Data Business Ownership Data Company Data Employee Data Firmographic Data Job Posting Data Salary Data Technographic Data Email Verification Features Bulk Email Verification Catch-all Server Detection Disposable Email Detection Domain Check Mail Server Validation Single Email Verification Spam Trap Detection Syntax Check Inside Sales Features Auto-Dialing Call List Management Call Recording Campaign Management Dashboard Data Management Lead Capture Lead Distribution Lead Scoring Performance Management Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Sales Acceleration Features Campaign Management CPQ Dialer Email Sequencing Email Templates Email Tracking List Building Meeting Scheduler Predictive Analytics Reporting Sales Gamification Sales Intelligence Sales Workflow Management Sales Engagement Features Call Scripts / Call Steps CRM Integration Email Sequences Email Tracking / Automation Lead Management Reporting / Analytics Sales / Voice Dialer Sales Automation Search Task Management Templates Workflow Management Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting	Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management
Integrations Salesforce Agentic Brain Artisan AI Axiom.ai Claude Code Clay Default Exportli Mailgun Metaflow AI Orum Persana AI PowerDialer.ai Rep.ai SURFE SendGrid Starbridge TitanX VeriMails Yess Show More Integrations View All 92 Integrations	Integrations Salesforce Agentic Brain Artisan AI Axiom.ai Claude Code Clay Default Exportli Mailgun Metaflow AI Orum Persana AI PowerDialer.ai Rep.ai SURFE SendGrid Starbridge TitanX VeriMails Yess Show More Integrations View All 1 Integration
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