Apollo vs. Clickback WEB Comparison


Apollo Apollo.io	Clickback WEB Clickback	+	+
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About Apollo is an AI-powered sales intelligence and engagement platform designed to help revenue teams find prospects, build pipeline, manage outreach, and close deals from one system. The platform combines a large B2B contact and company database with lead scoring, data enrichment, multichannel sales engagement, workflow automation, meeting scheduling, calling, and deal management. Outbound teams can identify target accounts, find verified contact information, create automated email and call sequences, and prioritize daily selling activities. Inbound capabilities help organizations identify website visitors, qualify leads, enrich incoming records, and route prospects to the appropriate sales representatives. Apollo also provides AI-assisted prospecting, meeting insights, conversation intelligence, sales coaching, analytics, and MCP connectivity for incorporating Apollo data and capabilities into supported AI workflows.	About Sales teams want leads, not web analytics. They want companies, names, and contact information, not IP addresses, or page views. Clickback WEB is a website visitor tracking tool that gives your sales team the ability to reach out to warm B2B leads that are in the early buying-stages of the sales funnel. By using website visitor tracking and identification software, warm B2B leads rise to the surface so your sales team can focus on what they do best. Clickback WEB is different from website analytics tools because it was designed for busy sales teams that need actionable information at their fingertips, not raw, unfiltered data. Clickback WEB notifies your sales team when a targeted company returns to your website, as these are often some of the warmest early stage leads. Quickly create a custom “watch list” of the key companies and contacts you want to connect with.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience B2B sales teams, SDRs, account executives, marketers, revenue operations professionals, sales leaders, and founders that need prospecting data, outreach automation, enrichment, calling, pipeline management, and AI-assisted sales execution	Audience Marketing and sales teams in search of a solution to grow their business and streamline their processes
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49/seat/month Professional - $79/seat/month Organization - $118/seat/month Custom - Talk to Sales Free Version Free Trial	Pricing $99 per month Free Version Free Trial
Reviews/Ratings Overall 4.3 / 5 ease 4.7 / 5 features 4.2 / 5 design 4.5 / 5 support 3.7 / 5 Read all reviews	Reviews/Ratings Overall 3.0 / 5 ease 3.0 / 5 features 3.0 / 5 design 3.0 / 5 support 3.0 / 5 Read all reviews
Pros & Cons from Real Users Pros Apollo.io is very reliable and simple to use tool to identify the target POC in target company list. The details are very correct and help in connecting with the POCs faster. Integration with hubspot, email and linkedin helps in saving time and make the overall process very fast and efficient. Apollo is great at what its primary use case is, creating, scheduling and sending outbound emails. We can get new campaigns set up quickly and utilize the A/B testing capabilities on a regular basis. It also shows good metrics around each of our campaigns The sequence builder and email automation capabilities of Apollo work well and is the primary part of the application that we use. We have also tested the AB testing feature and this has helped improve our open rates by more than 10 percent. Good and vast database. Great features like filters, export, sort, etc. Easy to use along with learning it. UI, UX and Data are the main selling points. Starting with data, Apollo has one of the best enrichment systems out there, it integrates seamlessly with your LinkedIn to enrich the contact or business information of the page you're on. Apollo also works very nicely with your email, I am able to see recently opened emails and can also track recently sent emails as well as emails I can mark for follow-ups directly on my Gmail. Finally, the UI & UX system of Apollo is great, it's sleek and modern. Cons Sometimes the email ids are not correct and some profiles did not have contact numbers and that delays the process. Sometimes the dataset isn't as large as what we can see in Linkedin for given roles/industries. At times it can appear slow to load data. Often we can find contacts in Linkedin but are then unable to find them in Apollo so the quality of the data can sometimes be a bit hit or miss especially if you are targeting smaller companies and not just large publicly listed ones. Slow at times, and Support is not that great, rest is fine. Not a lot not to like about Apollo, I think external integrations that Apollo does not have might be an issue, so if you're deciding on Apollo you might have to do quite some heavy lifting switching.	Pros & Cons from Real Users Pros They are good at selling you at first. After they get your payment, it is a different story. They ask for a year contract and they will keep charging you for something that doesn't work. It's a good company. You just have to be patient with the time it takes to warm up your IP's. Unfortunately, it could take up to 60 days to warm things up with your domains and IP's. Cons The software does not work. Deliverability is bad and it will blacklist all of your domains. They make you sign a one-year contract. Don't make the same mistake I did. 1. After sending 1 campaign with 2000 contacts, all the email domains got blacklisted. 2. There are fake reports. We received open and click stats for campaigns that were not even sent. A few days later, those stats vanished. 3. We included our own emails to test deliverability and half of the emails didn't receive anything. 4. A lot of bugs during importing contacts, creating emails, and sending campaigns. Takes them a few days to get back to you and get it working. 5. Very hard to understand the workflow. It took us 3 months and learn the sending process. After we send out 2 campaigns, all the domains were blacklisted. 6. Red flag when they try to have you sign up for a year contract without fully testing the product. I have asked to cancel and they keep wanting to charge you. 7. The software simply doesn't work. The con is that I got conned. This company requires that you sign a 1 year agreement before you send out any emails. It's a brilliant idea but takes some time for the software to get to full production.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Apollo.io Founded: 2015 United States www.apollo.io	Company Information Clickback Founded: 1997 Canada www.clickback.com
Alternatives Pipedrive	Alternatives Visual Visitor
D&B Hoovers Dun & Bradstreet	Leadfeeder Dealfront
SalesTarget.ai SalesTarget LLC	KickFire
ZoomInfo Sales ZoomInfo	LeadBoxer
Outreach View All	Lead Forensics View All
Categories Account Data Management AI Lead Generation Tools AI Sales Agents AI Sales Assistants AI Sales Tools AI SDR B2B Data Call Recording Cold Email Conversation Intelligence Data Enrichment Email Verification Go-To-Market Inside Sales Lead Generation Lead Intelligence Lead Management Marketing Account Intelligence Parallel Dialers Sales Sales Acceleration Sales Dialers Sales Enablement Sales Engagement Sales Intelligence	Categories Lead Generation Lead Management Web Analytics Website Visitor Identification
Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Show More Features B2B Data Features B2B Contact Data B2B Intent Data B2B Leads Data B2B Marketing Data Business Ownership Data Company Data Employee Data Firmographic Data Job Posting Data Salary Data Technographic Data Email Verification Features Bulk Email Verification Catch-all Server Detection Disposable Email Detection Domain Check Mail Server Validation Single Email Verification Spam Trap Detection Syntax Check Inside Sales Features Auto-Dialing Call List Management Call Recording Campaign Management Dashboard Data Management Lead Capture Lead Distribution Lead Scoring Performance Management Sales Acceleration Features Campaign Management CPQ Dialer Email Sequencing Email Templates Email Tracking List Building Meeting Scheduler Predictive Analytics Reporting Sales Gamification Sales Intelligence Sales Workflow Management Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management Sales Engagement Features Call Scripts / Call Steps CRM Integration Email Sequences Email Tracking / Automation Lead Management Reporting / Analytics Sales / Voice Dialer Sales Automation Search Task Management Templates Workflow Management Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting	Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Show More Features Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking
Integrations Axiom.ai Cargo Claude Code FirstQuadrant HubSpot CRM HubSpot Sales Hub Knock2 Mailgun Markty AI OpenGTM Orum Outreach Paraform Perplexity Computer PowerDialer.ai Pronnel SendGrid TitanX VeriMails VoiceDrop Show More Integrations View All 97 Integrations	Integrations Axiom.ai Cargo Claude Code FirstQuadrant HubSpot CRM HubSpot Sales Hub Knock2 Mailgun Markty AI OpenGTM Orum Outreach Paraform Perplexity Computer PowerDialer.ai Pronnel SendGrid TitanX VeriMails VoiceDrop Show More Integrations
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