Animo Media IntelligenceAnimo
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CakemixElevent
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Related Products
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About
Animo is a cloud-based media measurement and optimization platform for brand marketing, media, and analytics teams and agencies. It brings online advertising and offline media activity into a shared workspace for cross-channel reporting, marketing mix modeling, and planning. The Online Dashboard connects advertising platforms and organizes campaign metrics such as spend, impressions, clicks, conversions, and return on investment in one view. Online models estimate channel contribution and support budget decisions, while offline tools assess television, radio, and out-of-home activity against business outcomes, including TV spot analysis at 15-minute intervals. A Media Planner supports pre-campaign scenarios, and users can query marketing data from AI assistants through a Model Context Protocol connection. The modular product supports digital-only or combined online and offline measurement.
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About
Cakemix is a sponsorship valuation application. It puts a market-benchmarked dollar value on a sponsorship property, benefit by benefit. Television, radio, print, out-of-home, online and social exposure are valued with CPM-style benchmarks maintained for each market. Values adjust automatically by sponsorship level: Title, Presenting, Major, Official, Media Partner or Service Provider. Intangible benefits such as brand exposure and PR value are valued alongside paid media, and both roll up into one valuation per property. Each evaluation produces a Cakemix Scorecard, a shareable valuation summary shown in the evaluator's language, with a full breakdown exportable to Excel. Teams can run the same valuation before signing, to support negotiation, and after the event, to confirm what was delivered. Cakemix uses the same benefit categories as Brickroad, Elevent's sponsorship management platform, so evaluation and valuation stay consistent.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketing managers, performance and media teams, CMOs and agencies running campaigns across multiple ad platforms
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Audience
Companies looking for a platform to aggregate and evaluate hundreds of sponsorship assets from all sources and provide market-specific value
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Version
Not Supported
Free Trial
Supported
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PricingContact Elevent for pricing.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationAnimo
Founded: 2023
Israel
animo-tech.com
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Company InformationElevent
Founded: 2013
Canada
elevent.co/cakemix
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
ChatGPT
Supported
Claude
Supported
Google Ads
Supported
Google Analytics
Supported
Google Search Console
Supported
LinkedIn Ads
Supported
Meta Ads
Supported
Model Context Protocol (MCP)
Supported
Outbrain
Supported
Snapchat Ads
Supported
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Integrations
ChatGPT
Not Supported
Claude
Not Supported
Google Ads
Not Supported
Google Analytics
Not Supported
Google Search Console
Not Supported
LinkedIn Ads
Not Supported
Meta Ads
Not Supported
Model Context Protocol (MCP)
Not Supported
Outbrain
Not Supported
Snapchat Ads
Not Supported
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