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About

Your brand can use Amazon Brand Lift to measure the recognition, attitudes, preferences, favorability, intention, and recall of customer ads. The participation of the Amazon Shopper Panel community helps provide insights into the impact of your campaigns in the context of your brand measurement goals. Amazon's Brand Lift studios are designed for advertisers to quantify the impact of their campaigns on the top and middle parts of the marketing funnel clearly, easily, quickly, and safely. Amazon's Brand Lift lets you see the overall increase in brand statistics for your ads, as well as analyze the aggregate survey results by audience segment, including age range, family income, gender identity, frequency of ads, type of ad, and device. Choose which campaign to measure, create survey questions using guidance templates, and review your study results on demand. You can also receive results directly through the Amazon Ads API.

About

WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers and brands looking for a solution to quantify the impact of their campaigns

Audience

WorkMagic is built for omnichannel DTC and retail brands that need accurate, incrementality-driven measurement to optimize marketing spend and scale profitably

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Amazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/brand-lift

Company Information

WorkMagic
Founded: 2023
United States
www.workmagic.io

Alternatives

Alternatives

Categories

Categories

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Facebook
Instagram
LinkedIn
Shopify
TikTok
X (Twitter)
YouTube

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Facebook
Instagram
LinkedIn
Shopify
TikTok
X (Twitter)
YouTube
Claim Amazon Brand Lift and update features and information
Claim Amazon Brand Lift and update features and information
Claim WorkMagic and update features and information
Claim WorkMagic and update features and information