Amazon Brand Lift Integrations

Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: 300 million customers shop our stores worldwide. Leave the shipping, returns, and customer service to us with Fulfillment by Amazon (FBA). Want to take care of shipping yourself? You can do that too. Choose from flexible selling plans, product categories, and fulfillment options that fit your business needs. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge.

Amazon Ads helps grow businesses and brands of all sizes. Whether you’re looking to drive brand awareness, consideration of your product, brand, or service, drive purchases, or increase loyalty, we’ll give you the tools to find the right advertising solution to help drive measurable outcomes. We'll help you get started with an introduction to the benefits of digital advertising, Amazon Ads' product offerings, a guide to setting advertising goals, and a glossary of common industry terminology. The always-on digital environment has opened up new ways for customers to discover, browse, and shop for products and brands. Digital ads can be any combination of text, image, or video, and appear everywhere from websites to social media and streaming content. Digital advertising offers several advantages:

Amazon Video Ads allow advertisers to reach Amazon customers with targeted video on Amazon’s websites, mobile apps, and Fire tablet wake screen. Convey your brand message with out-stream autoplay video for an engaging ad experience. Amazon video ads will automatically play the video content when the video is at least 50% visible on screen. Autoplay in Amazon video ads is always muted – audio playback requires user interaction. Autoplay is automatically paused if the video is scrolled out of view. Make sure your video does not include call-to-action elements that encourage clicking. Clicking on the video player will play or restart the video with sound enabled. By default, Amazon video ads include the advertiser’s brand logo, a text headline, and a call to action link alongside the video player. This templated layout does not require creative design support from Amazon Advertising and is available for mobile and desktop placements.

Amazon DSP is a demand platform that allows you to programmatically purchase ads to reach new and existing audiences wherever they spend their time. Use exclusive insights and purchase signals to connect with the most relevant audiences wherever they spend their time. Plan your marketing strategy with insights and measure results with performance reports, available at no additional cost. From manual reviews on review websites to real-time bidding evaluations, we take steps to maintain quality standards and brand safety. Amazon DSP now uses new machine learning models to improve campaign performance and to help advertisers reach new audiences. A detailed look at how Amazon DSP can help you create programmatic campaigns and guide your future marketing strategies through statistics and insights. Enroll in our Amazon DSP certification to showcase your knowledge and learn how to adjust your strategy.

Amazon Marketing Cloud (AMC) is a secure, privacy-protected, cloud-based, clean room solution in which advertisers can easily perform analysis and create audiences via pseudonymized signals, including signals from Amazon Ads and its own inputs. AMC unifies rich signals from Amazon properties, advertisers, and built-in external providers, and allows flexible inquiries about these signals in a secure privacy environment. Subsequently, advertisers can employ personalized insights and audiences generated through AMC to optimize campaign strategies, direct marketing execution, and influence business decisions. Create custom audience lists using interaction logs, conversion events, segment information, and more. Audiences created in AMC can be activated directly through Amazon DSP. Get a deep understanding of customer shopping experiences through Amazon Ads media and channels. Quantifies the advertising impact on Amazon and outside of Amazon.

CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.