Audience
Businesses searching for a solution to purchase ads to reach new customers
About Amazon DSP
Amazon DSP is a demand platform that allows you to programmatically purchase ads to reach new and existing audiences wherever they spend their time. Use exclusive insights and purchase signals to connect with the most relevant audiences wherever they spend their time. Plan your marketing strategy with insights and measure results with performance reports, available at no additional cost. From manual reviews on review websites to real-time bidding evaluations, we take steps to maintain quality standards and brand safety. Amazon DSP now uses new machine learning models to improve campaign performance and to help advertisers reach new audiences. A detailed look at how Amazon DSP can help you create programmatic campaigns and guide your future marketing strategies through statistics and insights. Enroll in our Amazon DSP certification to showcase your knowledge and learn how to adjust your strategy.
Other Popular Alternatives & Related Software
Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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AdLib DSP
AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums.
Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.
AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels.
Why AdLib? Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All!
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Choozle
Take back control of your digital advertising. Execute programmatic ad campaigns at any scale with our all-in-one digital advertising software. Determine which targeting tactic is right for your campaign goals. Enjoy simple campaign setup and personal support. Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease. Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.
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Advangelists
Advertising should be an amalgamation of great features, great usability, and have all the tools you need in one single platform. Micro audience targeting and machine learning ensures your programmatic media performs with precision. A dynamic cloud based architecture lowers operating costs. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one cost. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one transparent cost. We believe ad fraud monitoring and brand safety should be built directly into the system. Pre-bid, post-bid, and robust fraud detection dashboards provide an understand the nature of the fraud across all their preferred and RTB publishers. We believe an automated programmatic ecosystem increases speed-to-market and performance.
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Company Information
Amazon
Founded: 1994
United States
advertising.amazon.com/solutions/products/amazon-dsp
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