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About

Alida gives you both broad feedback and deep insights from your customers, so you can make decisions with them—not for them. Alida has the only global CXM and insights platform that empowers brands to collect and action both deep insights AND broad feedback. Delivering a world-class customer experience with actionable customer intelligence. Alida offers an unfair advantage to some of the world’s most successful brands. We help you take the guesswork out of high-stakes decisions by listening to, and acting on, your customers’ and employees’ ideas, thoughts, and feelings. It’s the best way to reduce customer churn, create meaningful experiences, and uncover new market opportunities. We refuse to ever get comfortable sticking with what feels familiar and are committed to doing what’s unexpected as long as we are confident it’s the right thing to do. That gives us an unfair competitive advantage.

About

Totango is a customer success platform built to help businesses streamline operations, drive retention, and scale revenue without limits. Designed for cross-functional teams, it unifies customer data, health insights, and engagement tools into one connected system. With flexible dashboards, automated workflows, and best-practice playbooks, teams can efficiently manage complex accounts and multi-product environments. Totango equips organizations to understand customer health in real time, proactively reduce churn, and deliver value at every stage of the journey. Its enterprise-grade security ensures data remains protected while teams execute at scale. As companies grow, Totango adapts with them, supporting thousands of customers through digital programs or high-touch strategies.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing teams looking for CXM and insights solution to improve their operations

Audience

Totango is built for customer success, sales, and revenue teams at growing or enterprise organizations that need scalable tools to reduce churn, improve retention, and accelerate customer value delivery

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Easy to integrate. The user interface is clean and offers great customization in its dashboard. It helps to understand the customer better and help to deliver the best as they required.

Cons

  • It worked great for me. Nothing to share about cons.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Alida
Founded: 2000
Canada
www.alida.com

Company Information

Totango
Founded: 2010
United States
www.totango.com

Alternatives

Alternatives

Canvs

Canvs

Canvs AI

Categories

Categories

Customer Experience Features

Action Management Supported
Analytics Supported
Customer Segmentation Supported
Dashboard Supported
Feedback Management Supported
Knowledge Management Not Supported
Multi-Channel Collection Not Supported
Sentiment Analysis Not Supported
Survey Management Supported
Text Analysis Not Supported
Trend Analysis Supported

Experience Management Features

Action Management Supported
Analytics Supported
Customer Segmentation Supported
Dashboard Supported
Feedback Management Supported
Knowledge Management Not Supported
Multi-Channel Collection Not Supported
Sentiment Analysis Not Supported
Survey Management Supported
Text Analysis Not Supported
Trend Analysis Supported

Customer Satisfaction Features

360 Degree Feedback Not Supported
Analytics Supported
Call Reporting Not Supported
Complaint Monitoring Supported
Feedback Collection Supported
Survey Management Supported

Customer Success Features

Account Alerts Not Supported
Account Management Supported
Communication Management Not Supported
Customer Engagement Not Supported
Customer Lifecycle Management Supported
Health Score Supported
Onboarding Not Supported
Revenue Management Not Supported
Usage Tracking / Analytics Not Supported
Win / Loss Analysis Not Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Integrations

Adobe Marketo Engage Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Salesforce Supported
Zendesk Supported
Catalyst Not Supported
Google Cloud BigQuery Not Supported
Hightouch Not Supported
InboxCRM by AppEQ Not Supported
Intercom Supported
Jira Service Management Not Supported
NetSuite Not Supported
Retently Not Supported
SAP Marketing Cloud Not Supported
SQL Server Not Supported
ServiceNow Not Supported
Snowflake Not Supported
Stackreaction Not Supported
Voxpopme Supported
Zuora Not Supported

Integrations

Adobe Marketo Engage Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Salesforce Supported
Zendesk Supported
Catalyst Supported
Google Cloud BigQuery Supported
Hightouch Supported
InboxCRM by AppEQ Supported
Intercom Not Supported
Jira Service Management Supported
NetSuite Supported
Retently Supported
SAP Marketing Cloud Supported
SQL Server Supported
ServiceNow Supported
Snowflake Supported
Stackreaction Supported
Voxpopme Not Supported
Zuora Supported
Claim Alida and update features and information
Claim Alida and update features and information
Claim Totango and update features and information
Claim Totango and update features and information