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About
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
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About
Better audiences from the richness of transaction data. Create nuanced personas and effective marketing campaigns based on financial behaviors and consumer interests. Increase user limits, without worrying about default. Leverage user income estimates that are precise and always up-to-date. The Hyperplane platform enables financial institutions to launch personalized consumer experiences through specialized foundation models (LLMs). Upgrade your feature sets with embeddings for credit, collections, and lookalike modeling. Segment users based on various criteria, enabling you to target specific audience groups for personalized marketing campaigns, content delivery, and user analysis. Segmentation is achieved through facets, which are key attributes or characteristics used to categorize users, Hyperplane offers the capability to enrich user segmentation by employing additional attributes to fine-tune the filtering of responses from certain audience segmentation endpoints.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
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Audience
Financial institutions requiring a tool to launch personalized consumer experiences
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinity Answers
United States
www.affinityanswers.com/data/
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Company InformationHyperplane
Founded: 2022
United States
www.hyperplane.ai/
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Categories |
Categories |
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Integrations
Amazon Web Services (AWS)
Facebook
Google Cloud Platform
Instagram
JSON
Microsoft Azure
Reddit
The Trade Desk
TikTok
X (Twitter)
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Integrations
Amazon Web Services (AWS)
Facebook
Google Cloud Platform
Instagram
JSON
Microsoft Azure
Reddit
The Trade Desk
TikTok
X (Twitter)
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