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About

With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want, through email, mobile, offline channels, and more. Improve the speed and scale of every aspect of your marketing campaigns, from creating segments and preparing messages to delivery. Communicating with your customers through multiple marketing channels can work for you or against you. When the different channels aren’t working together, there’s only noise and confusion. When they’re synchronized, they combine to give your customers a powerful and complementary experience with your brand. Today, your brand experience matters more than ever. Your customers are aware of when a business is catering directly to them, or simply throwing some generic experience at them. To add to this challenge, you need to show this understanding of your customer across multiple channels, both online and offline.

About

Standout experiences start with unified data and integrated tools. Great customer experiences require you to bring data and systems together. With Adobe Experience Platform Launch, you can connect multiple technologies and turn data into action — so you can deliver powerful, memorable experiences. Unified tech delivers better experiences. Technologies built on one platform mean products are built to work together to deliver great experiences. Deploy faster. And automatically. Use powerful open APIs to write scripts to programmatically deploy your technologies. Collect your data. Know your data. Share your data. Get a single view into all the data being collected on your web and mobile properties for better quality control and sharing. Trust in a community, not just a company. Take advantage of evolving technology made available from a community of third-party engineers working together to create the best integrations.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands and companies in need of a tool to create, coordinate, and deliver dynamic campaigns

Audience

Companies that want a powerful tag management solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.6 / 5
ease 4.2 / 5
features 4.2 / 5
design 4.5 / 5
support 4.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Adobe campaign can be integrated with Analytics services (primarily Adobe Analytics) so that informative lists can be used within marketing campaigns seamlessly. Interactions with message targets can be segmented for future campaigns, and can be detailed in periodic reports based on statistics. To maintain a good organization among all the channels used for marketing management, Adobe Campaign is a clear alternative. The platform is recommended to work with interactive workflows that require dragging and moving complete information boards, which is also positive to work with. Adobe campaign is a software created to work with large databases, and it is excellent at that.
  • Adobe Campaign has helped us boost our marketing game with tonnes of its much helpful features and tools.
  • I use Adobe Campaign continuously in the office. There is really no software to compare. It has even more features and options than I can sometimes understand what to do. I use it to develop training tools that are aesthetically pleasing and functional and also never dissatisfied.
  • The ability to connect as well as send messages to our teammates and retrieve previous messages. We use it as a factor of analysis to consider and also personal data in order to keep data isolated. Absolutely delighted with the campaign and the constant administration. It was useful to have the ability to collaborate on a few different accounts.
  • Adobe Campaign is a brilliant concept and is very innovative and cutting edge. They have truly thought of everything with all the different versions and upgrades of this software.

Cons

  • Working with many customer profiles becomes difficult if it is not taken into account that each customer must be specified in certain lists so that there are no errors during campaigns, such as sending messages to customers who are not targeted for specific campaigns.
  • The interface could be a little more user friendly.
  • As there are so many tools, I think it is a challenge to discover them all. I usually have to watch the youtube tutorials to find out what each device is for. I assume that the taskbar can be a little more simple and user friendly. Projects tend to take a while to complete, as I can't remember exactly how to maneuver through the system.
  • Although the item is usually easy to use, a section of the organization menus can be confusing. Often, it tends to be challenging to locate the right devices, as each design program operates in an unexpected way.
  • Adobe Campaign is very difficult for the lay person. It takes a lot of time for me getting to know and can be very difficult to understand and learn.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
United States
business.adobe.com/fi/products/campaign/adobe-campaign.html

Company Information

Adobe
Founded: 1982
United States
www.adobe.com/experience-platform/launch.html

Alternatives

Alternatives

TagCommander

TagCommander

Commanders Act

Categories

Categories

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Management Features

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Tag Management Features

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Integrations

Adobe Experience Platform
Insider One
Adobe Marketing Cloud
Advantage
BlueConic
Chamaileon
Cloud4Wi
Fresh Relevance
Ketch
Playable
RIVN
Schema App
Sizmek Ad Suite
Sympa
Taxi for Email
Tinyclues
Uptempo
Wyng
stensul

Integrations

Adobe Experience Platform
Insider One
Adobe Marketing Cloud
Advantage
BlueConic
Chamaileon
Cloud4Wi
Fresh Relevance
Ketch
Playable
RIVN
Schema App
Sizmek Ad Suite
Sympa
Taxi for Email
Tinyclues
Uptempo
Wyng
stensul
Claim Adobe Campaign and update features and information
Claim Adobe Campaign and update features and information
Claim Adobe Launch and update features and information
Claim Adobe Launch and update features and information