Objective PlatformObjective Partners
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About
AU evaluates hundreds of attention signals to quantify media quality across channels. Integrate cost data to calculate value across all placements. Cut waste and re-invest in the most efficient sources of high-quality media. While all media has value, most of it is incorrectly priced. Adelaide helps media buyers evaluate quality, identify efficiencies, and avoid clutter by moving beyond simplistic binary models of hygienic verification tools. If you’re a brand, we’ll build you a custom media metric trained to proxy your outcomes. If you’re an agency or media buying platform, we’ll help tune planning, buying, and measurement to deliver maximum value to your clients. Whether you’re looking to double the impact of your existing media budget or cut clutter, attention metrics can help you invest in higher quality media at a fair value.
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About
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Businesses in need of a powerful Advertising solution
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Audience
Marketing Analytics solution for companies
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAdelaide
United States
adelaidemetrics.com
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Company InformationObjective Partners
Founded: 2014
Netherlands
www.objectivepartners.com
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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Integrations
No info available.
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Integrations
No info available.
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