Objective Platform

Objective Platform

Objective Partners
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About

AU evaluates hundreds of attention signals to quantify media quality across channels. Integrate cost data to calculate value across all placements. Cut waste and re-invest in the most efficient sources of high-quality media. While all media has value, most of it is incorrectly priced. Adelaide helps media buyers evaluate quality, identify efficiencies, and avoid clutter by moving beyond simplistic binary models of hygienic verification tools. If you’re a brand, we’ll build you a custom media metric trained to proxy your outcomes. If you’re an agency or media buying platform, we’ll help tune planning, buying, and measurement to deliver maximum value to your clients. Whether you’re looking to double the impact of your existing media budget or cut clutter, attention metrics can help you invest in higher quality media at a fair value.

About

Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses in need of a powerful Advertising solution

Audience

Marketing Analytics solution for companies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adelaide
United States
adelaidemetrics.com

Company Information

Objective Partners
Founded: 2014
Netherlands
www.objectivepartners.com

Alternatives

Objective Platform

Objective Platform

Objective Partners

Alternatives

Attentive

Attentive

Attentive Mobile
Bionic for Agencies

Bionic for Agencies

Bionic Advertising Systems

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

No info available.

Integrations

No info available.
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