Audience
Businesses in need of a powerful Advertising solution
About Adelaide
AU evaluates hundreds of attention signals to quantify media quality across channels. Integrate cost data to calculate value across all placements. Cut waste and re-invest in the most efficient sources of high-quality media. While all media has value, most of it is incorrectly priced. Adelaide helps media buyers evaluate quality, identify efficiencies, and avoid clutter by moving beyond simplistic binary models of hygienic verification tools. If you’re a brand, we’ll build you a custom media metric trained to proxy your outcomes. If you’re an agency or media buying platform, we’ll help tune planning, buying, and measurement to deliver maximum value to your clients. Whether you’re looking to double the impact of your existing media budget or cut clutter, attention metrics can help you invest in higher quality media at a fair value.