ActiveCampaign vs. Campaigner vs. Iterable Comparison


ActiveCampaign	Campaigner j2 Global	Iterable	+
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Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. 1,860 Ratings Visit Website Hightouch Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse. 438 Ratings Visit Website Semrush Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. 6,007 Ratings Visit Website SalesTarget.ai SalesTarget.ai is the all-in-one sales game-changer that helps you discover, engage, and close more deals—faster. With Lead Explorer, you get instant access to 50M+ verified B2B leads across industries, complete with advanced filters to zero in on your perfect prospects. 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About ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today	About Seriously powerful multi-channel marketing automation. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization through email and SMS. Way more than email automation. Create entire customer journeys. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization. Grow your audience with responsive landing pages, fully customizable forms, through 100's of integrations or using webhooks from your custom web setup. Turn prospects into repeat buyers, keep your subscribers engaged and deliver personalized messages at scale using automated, dynamic content. Optimize your campaigns for conversions, track what is generating revenue, who your best customers are and retain them better through data-driven automation.	About Send the right message, to the right device, at the right time with Iterable, a top-rated growth marketing and user engagement platform. Iterable offers true omni-channel relevance at scale by enabling B2C marketers to deliver 1-to-1 personalized messages across multiple channels, activate all relevant customer data in real time for personalized messaging and campaigns, and create seamless, automated campaigns Iterable’s intuitive Workflow Studio. The platform supports all type of marketing campaigns across all channels.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Ecommerce, Digital Businesses, and B2B Companies	Audience Marketers interested in a powerful multi-channel marketing automation platform	Audience B2C companies, especially those in retail/ecommerce, publishing, political marketing, financial services and software services.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $15 per month Free Version Free Trial	Pricing $19.95 per month Free Version Free Trial	Pricing $500.00/month Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 4.7 / 5 design 4.5 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 4.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information ActiveCampaign Founded: 2003 United States www.activecampaign.com	Company Information j2 Global Founded: 1996 United States www.campaigner.com	Company Information Iterable Founded: 2013 United States www.iterable.com
Alternatives Pipedrive	Alternatives Pure360	Alternatives Mapp Marketing Cloud Mapp
Klaviyo	Critical Impact	Braze
Act!	1PointMail 1Point Interactive, LLC.	Insider
HubSpot CRM HubSpot	Mailchimp Intuit Mailchimp	Actito
HubSpot Customer Platform HubSpot View All	ActiveCampaign View All	Delivra Delivra View All
Categories AI Email Writers AI Marketing CRM Drag and Drop Email Builders eCommerce Marketing eCommerce Personalization Email Marketing Email Personalization Email Template Design Landing Page Lead Scoring Live Chat Marketing Marketing Automation Personalization Popup Builders Sales Sales Engagement Sales Force Automation SMS Marketing Social Media Advertising Social Media Marketing	Categories Drag and Drop Email Builders eCommerce Marketing eCommerce Personalization Email APIs Email Marketing Email Personalization Email Template Design Landing Page Marketing Marketing Automation SMS Marketing	Categories Email Marketing Marketing Automation
Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking eCommerce Personalization Features A/B Testing Abandoned Cart Email Dynamic Pricing Offers & Discounts Notifications Personalized Site Navigation Product Recommendations Reporting / Analytics Social Insights	Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking	Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking
Integrations Campaign Genius Retention.com Airtable BatchDialer BulkSMS.com Calendly ClickDesk Close Evernote Facebook Faraday GoTo Webinar Real Geeks Spotler CRM Sublytics Sugar Sell Tradable Bits Zenkit Base Zoho RPA Zuhal Show More Integrations View All 675 Integrations	Integrations Campaign Genius Retention.com Airtable BatchDialer BulkSMS.com Calendly ClickDesk Close Evernote Facebook Faraday GoTo Webinar Real Geeks Spotler CRM Sublytics Sugar Sell Tradable Bits Zenkit Base Zoho RPA Zuhal Show More Integrations View All 22 Integrations	Integrations Campaign Genius Retention.com Airtable BatchDialer BulkSMS.com Calendly ClickDesk Close Evernote Facebook Faraday GoTo Webinar Real Geeks Spotler CRM Sublytics Sugar Sell Tradable Bits Zenkit Base Zoho RPA Zuhal Show More Integrations View All 78 Integrations
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