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About

ABTestly is an A/B testing platform for teams that ship experiments in code rather than through a visual editor. You write each variation as real JavaScript and CSS. Experiments live in your repository and go through the same review as any other change. The runtime is about 31 KB gzipped, and the page is held until the variation is applied, so visitors do not see the control flash first. Assignment, exposure and conversion are recorded as three separate events on an exact ledger rather than one inferred number, so results stay auditable. Confidence intervals are shown with the sample size, no winner is declared before significance, and sample ratio mismatch is detected and flagged. Three statistics engines: frequentist on every plan, sequential and Bayesian from Pro upwards. Also a speed guardrail comparing p75 LCP against control. Pricing is published: $99 a month at 50,000 tracked users, $249 at 200,000, $549 at 500,000, with a 14-day trial on monthly plans.

About

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Software engineering and CRO teams at ecommerce and SaaS companies who write their own test variations in code, and agencies running experiments for client sites.

Audience

Organizations interested in a cloud or on-premises open source web analytics solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$99/month
Free Version Not Supported
Free Trial Supported

Pricing

$23 per month
Free for on-premise use
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis.
  • It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform.

Cons

  • Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like!
  • Overall it's an outstanding open-source analytics platform.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

ABTestly
Founded: 2025
abtestly.com

Company Information

Matomo
Founded: 2007
New Zealand
matomo.org

Alternatives

No Alternatives

Alternatives

Extellio

Extellio

Extellio International AB

Categories

AB Testing Supported

Categories

AB Testing Supported
Content Analytics Supported
Digital Analytics Supported
Heatmap Supported
Web Analytics Supported

AB Testing Features

Audience Targeting Not Supported
Campaign Segmentation Not Supported
Funnel Analysis Supported
Heatmaps Supported
Landing Pages / Web Forms Supported
Multivariate Testing Not Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Not Supported
Test Scheduling Supported
Visual Editor Not Supported

Business Intelligence Features

Ad Hoc Reports Not Supported
Benchmarking Not Supported
Budgeting & Forecasting Not Supported
Dashboard Supported
Data Analysis Supported
Key Performance Indicators Supported
Natural Language Generation (NLG) Not Supported
Performance Metrics Supported
Predictive Analytics Not Supported
Profitability Analysis Not Supported
Strategic Planning Not Supported
Trend / Problem Indicators Not Supported
Visual Analytics Supported

Heatmap Features

Behavioral Mapping Not Supported
Dashboard Not Supported
Dynamic Maps Not Supported
Element Analytics Not Supported
Embeddable Maps Not Supported
For Sales Not Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported
Website Analytics Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Website Optimization Tools Features

Competitor Analysis Not Supported
Content Management Not Supported
Keyword Research Tools Not Supported
Link Management Not Supported
Performance Metrics Supported
Problem Area Alerts Not Supported

Integrations

AccessOwl Not Supported
Activepieces Not Supported
Cal ID Not Supported
CodeTwo Email Signatures 365 Not Supported
Data Virtuality Not Supported
Discourse Not Supported
Leo Not Supported
Mazaé Not Supported
Readymag Not Supported
Supermetrics Not Supported
TYPO3 Not Supported
Unikname Not Supported
Varify.io Not Supported
VersaCommerce Not Supported
Workfolio Website Not Supported
Wplino Not Supported
Zoho SalesIQ Not Supported
eXTReMe-IP-Lookup Not Supported
iubenda Not Supported
upSWOT Not Supported

Integrations

AccessOwl Supported
Activepieces Supported
Cal ID Supported
CodeTwo Email Signatures 365 Supported
Data Virtuality Supported
Discourse Supported
Leo Supported
Mazaé Supported
Readymag Supported
Supermetrics Supported
TYPO3 Supported
Unikname Supported
Varify.io Supported
VersaCommerce Supported
Workfolio Website Supported
Wplino Supported
Zoho SalesIQ Supported
eXTReMe-IP-Lookup Supported
iubenda Supported
upSWOT Supported
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