Best Brand Intelligence Software in Asia

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

Qualtrics CoreXM is the top rated online survey platform trusted by over 8,500 brands and 99 of the top 100 business schools. With Qualtrics CoreXM, capturing, analyzing, and acting on insights is easy. The flexible platform features offers tools for building beautiful, complex surveys with drag and drop ease. It also comes with powerful survey flow logic options to customize the survey, 100+ question types, mobile and offline capability, best-in-class analysis and reporting, multi-channel capabilities, and a whole range of advanced features. Empower everyone to gather experience insights and take action. Start your Experience Management journey with the right foundations. Hunt down and fix broken experiences across the business with a single System of Action for everything from customer insights to market segmentation.

Turn your brand into a religion. Understand your market, your brand performance, and your competitors better than ever before. Qualtrics BrandXM™ gives you easy-to-use tools to help you: strengthen brand equity, improve brand perceptions, and drive sustainable growth. Iconic brands have people lining up round the block when they launch new products, charge a premium over their competitors, and elicit unwavering loyalty from their customers. Brand experience is how you take control of your most important asset and optimize it to identify new opportunities for growth, attract new customers and drive loyalty and spend. Our easy-to-use tools help you monitor your brand, your market, and your competitors to make it easy to find breakthrough insights to turn your brand into a religion.

Locobuzz is a unified customer experience platform that converges technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers. Founded in 2015, Mumbai Headquartered Locobuzz's SaaS platform empowers prominent Fortune 500 companies’ marquee brands across sectors. Locobuzz Platform unifies various functions on its platform such as Marketing, Customer Experience, CRM, Analytics and Automation, Reputation and Crisis Management, Data-driven Social Media Management, Competitive and Market Intelligence, Rich and detailed Customer Intelligence, Monitor Brand Chatter, Identify Influencers all on a single Unified Platform.

YouScan is a social media listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action. Sentiment analysis, trends detection and smart alerts combined with an intuitive and powerful dashboard allow users seamlessly fulfill the most difficult tasks. YouScan is efficiently used by major brands, including L'Oréal, Nestlé, Coca-Cola, and McDonald's.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions. We help brands make better marketing decisions by delivering world-class, scalable insights. Use Latana to: Understand How Consumers Think and Feel About Your Brand Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Get Insights on Your Target Audiences Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Gain Access to Cutting-Edge Research Expertise Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

With an eagle-eye perspective into the threat landscape, our comprehensive research will help you identify and mitigate cyber risks before they become a threat to your organization. Our SaaS-based enterprise platform collects intelligence data in real-time across open and closed sources. This enables you to map, monitor and mitigate your digital risk footprint. Through a combination of our industry-leading Machine Learning capabilities and our peerless Human Analytics, we deliver actionable threat intel well before your organization is at risk. Secure your business from emerging threats and limit opportunities for your adversaries. Get a unified view of your organization’s external threat landscape with consolidation of intelligence from the dark web, deepweb, and surface web. Vision enables timely detection and response to cyber incidents. Effectively minimize the impact of attacks and implement recovery solutions with Vision’s advanced intelligence.

We dig every corner of the internet to find all the relevant mentions about anyone or anything. Discover and engage with your customers and the key influencers in your niche that will give you larger brand exposure & great insights about your target market. Get to know your customers' core interests and create products that will meet their exact needs and desires. BrandMentions tells you where to promote your products and find new customers. By always being aware of who talks about you and what, you get the power to understand and protect your reputation in a fiercely competitive market. Monitor everything that is being said about your company or product on all the channels that matter, be it web or social media. BrandMentions keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox.

Craft surveys, select your exact audience, and analyze complex results – all in one place. Set up your survey in minutes, previewing as-you-go. Use templates or start from scratch. Add videos, images, and audio. Ask free text questions or create different routes for respondents. Built-in platform help guides anyone to create actionable questions and answers. Tap into an audience of 100 million people across 49 markets. Define target audiences with baked-in demographic filters and select bespoke quotas. With in-platform translations, running international research has never been smoother. Our interactive results are a bit like magic – answers rise to the surface as you interact with the data and demographics. Easily share results across teams, so helping everyone get closer to consumers. Run a free brand awareness survey to see how your brand ranks among your competition.

The Facebook and Google advertising platform built specifically for multi-location organizations. We know the challenges franchise, retail, restaurant, and other multi-location companies face in creating, implementing, and measuring digital campaigns. The Brand Amplifier is designed to address the needs of both head office and local markets to deliver superior results for the company overall. Create national campaigns which are automatically customized and optimized for each of your local branches. Enable local team campaign participation to unlock hidden ad dollars and increase the overall advertising budget for your brand. Locally-optimized search and social advertising drive more leads which convert into more customers. Empower your local teams to run localized social media and search advertising while maintaining brand consistency and quality. Measure national and local results by the campaign including leads, cost-per-click, cost-per-lead, and ROI.

BERA Brand Accelerator is a Predictive Brand Management platform powered by the world's largest syndicated brand equity data stream, providing an accurate, 360' view of brand health across categories and agnostically against the entire brand landscape. Our AI technology automates the real-time collection, analysis, and measurement of 109 consumer-based metrics, across 4,543 brands in 200 sectors globally to deliver you on-demand insights and strategic recommendations to optimize your brand strategy and grow financial outcomes. With BERA, marketers know precisely who to target, how to position, and what best next steps are necessary to strengthen their brand over time. If that's not enough, we take it a step further to show the causal impact of brand investments on the financial business results.

Upsiide idea screens aren’t typical concept testing surveys. Our interactive dashboard tells you which concepts, ideas, and designs are most likely to perform well in-market, routinely validated by in-market realities. Upsiide is an innovation insights platform that helps marketing and insights pros predict the in-market appeal and performance of their ideas. We're the quickest, most actionable, and most cost-effective way to do innovation research. Test thousands of ideas and get real-time results delivered straight to an AI-powered visual analytic dashboard. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, and restaurants. We use some pretty fancy statistical techniques that will help you predict which will ultimately succeed in-market. Whether you’re honing in on a pack design, launching a new product, or deciding on campaign messaging, Upsiide will help you select the best possible option based on in-market realities.

In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. AI Monitor, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, AI Monitor tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. AI Monitor offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with AI Monitor.

An end-to-end platform automating advanced research methodologies for actionable insights and a meaningful view of your consumer. quantilope’s platform provides substantive insights to questions throughout the entire product development and marketing mix. The first step is to identify the market research question that you’re going to ask. From business strategy, to product innovation, launch, and performance monitoring, quantilope’s Agile Insights platform can help brands get a better understanding of who their customers are, what they want to buy, and how to appeal to them best. Once you’ve defined a research question, you can begin building your survey using automated methods. Inside the survey editor on quantilope's platform, you simply drag and drop the question type and automated method that you want to use such as Choice-Based Conjoint, MaxDiff, TURF, Implicit Tests, and more.

Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.

Put the voice of the consumer at your fingertips. In the time it takes to read this, you could have trusted insights from screened and verified consumers. Suzy is a real-time market research platform. Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes. Suzy is powered by its own network of screened and verified consumers. We don’t use 3rd parties to buy responses like everyone else. Which means you get answers in minutes without sacrificing quality. Whether you want a DIY solution or need more dedicated support, Suzy is simple and easy to use — and our experienced customer success team always has your back with the support you need to succeed.

Swayable is a global research platform that measures how effectively media content changes opinions. Our clients are dramatically increasing the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. Campaigns that matter use Swayable to learn what really works. They get deep insights in under 24 hours with no media spend required. It's real science, finally applied to public opinion and consumer insights. Results available in under 24 hours from thousands of respondents, with real-time analysis via online dashboard. Get proof of impact, not just feedback. Swayable impact tests are standard-setting randomized controlled trial (RCT) survey experiments. Unlock 2X-10X increases in campaign ROI by applying insights across all stages of messaging, creative development and media planning.

The only automated SaaS platform that allows enterprises to interact with consumers anytime, anywhere and get unique insights on behaviour and attitudes due to its proximity to consumption. Consumers are constantly online. They’ll provide you with real-time insights that you need whenever you need them through their mobile phones. This enables you to be closer to the consumer moment of truth as never before. Combine external and internal data for a complete view of the consumer and your database. Gain essential insights for your business to compare and analyze how perception differs between consumers and clients. Gain insights and analyse them in real time. Our DIY platform, CRM capabilities and API integration with the best international market research panels, allows you to bring the consumer back into the heart of your decision making.

Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

Select your perfect sample from 10 million daily consumer journeys. See observed behaviors right now, like: Visitors to Nike stores in New York, orders to DoorDash before 2:00 p.m, shoppers in Walmart for the next 90 days, iPhones owners who have Verizon Wireless, consumers with the Amazon & Target apps. Most market research panels are ripe for fraud. Not cool. That’s why we validate every panelist: A first-party panel, observed behavioral validation, single account per device protections, verified consumer information on sign-up. We pride ourselves on same-day research projects. That’s right. We can get you 50% response rates in just 24 hours. Our panelists are paid cash and motivated to respond. Which is why they do. Don’t compromise quality. With the nation’s largest, highest-rated panel, we over-index on Millennials, Hispanics and African-Americans. It’s no problem. We’ve got you.

Tiger Pistol brings brands and channel partners together to connect the last mile between national campaigns and points of sale. Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol's first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation.

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies.

Identify trends as they just emerge and understand the consumer needs which drive these trends. Using our proprietary Artificial Intelligence & Machine Learning algorithm, we identify the maturity of a trend and predict the future trajectory. Our algorithm accurately predicts trends, both short term and the ones that are expected to stay, and provides a first-mover advantage to you. Insights are based on real-time data, unlike traditional research, thereby providing an opportunity to make informed decisions, ahead of competitors. No more qualitative research bias. Every data is analyzed scientifically to predict trends, and help prioritize innovation. Consumer preferences are dynamic and ever-changing, making it difficult for innovators to catch up.

We help some of the world’s leading brands, ad agencies, and media owners to understand the effectiveness of their online and offline advertising. Using advanced proprietary technology and access to the UK’s largest mobile panel, we can reach engaged consumers and gather quality responses to client campaigns. We are passionate about the truth in advertising. For us, it’s about gathering insights that make a real difference. Our consultative approach means your campaign analysis is more than just data. It’s about the real vision that helps leverage client and brand success. We exist to ensure your ad budgets are delivering the best possible outputs, all of the time. The media and advertising landscape is more fragmented than ever before. Which makes campaign research even more important. Whether your campaign uses more modern platforms such as digital or social or other traditional methods such as audio and outdoor, we have a wide array of research solutions that can help.

Get insights to boost your advertising performance at any stage of your creative process. Upload ideas and ads at any stage of the creative process – pretest concepts, storyboards, animatics, drafts and videos. Get feedback from real people – a robust and representative sample of your target audience. We use nondeclarative behavioral research and randomized controlled trials (RCTs) to map subconscious changes in viewers’ brains. Useful insights from dozens of detailed metrics – about your message delivery, branding, or ability to build up emotion and attention. Many are analyzed second-by-second in your video. Buy media for your best creatives. Polish your scripts. Choose the right scenes. Finetune editing, voice-overs and pack-shots.

A dashboard that you'll love to look at. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Insights at a fraction of the cost of traditional brand research. Get access to enterprise-level brand tracking, without the price tag. We survey thousands of people in your category throughout the year and update your dashboard with results in real-time. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. We survey thousands of people each week from panels of millions around the world. You'll have full visibility of your brand health in 30 days, with insights updated daily.

Silhouette™ is the industry’s first audience intelligence platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette™ uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience. Silhouette™ solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences. At the core of Silhouette™ is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices.