Best AB Testing Software for WordPress
View:
Compare the Top AB Testing Software that integrates with WordPress as of December 2025
Sort By:
This a list of AB Testing software that integrates with WordPress. Use the filters on the left to add additional filters for products that have integrations with WordPress. View the products that work with WordPress in the table below.
What is AB Testing Software for WordPress?
A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software for WordPress currently available using the table below. This list is updated regularly.
-
1
Selzy
Selzy
Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).Starting Price: $7 per month -
2
FROGED
FROGED Technologies
FROGED transforms the way companies connect with their customers by combining Human Touch + AI in one secure omnichannel platform. We help businesses deliver smarter, faster, and more personalized interactions—always putting people at the center of technology. With full visibility, traceability, and control, FROGED empowers agents and managers with centralized data to drive efficiency, productivity, and new revenue opportunities. Our solutions include: 1. Unified Omnichannel Inbox: All conversations, all channels, one place—without losing context or personalization. 2. Mass Campaigns & Conversational Marketing: Reach more customers with segmentation and hyper-personalization, turning one-to-many messages into meaningful one-to-one conversations. 3. AI Copilot, Agentic AI & AI Workflows: From summarizing interactions and automating Tier 1 support to creating custom workflows that integrate seamlessly with your tools.Starting Price: $32.5 per month -
3
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
4
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
5
WebEngage
WebEngage
WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns. -
6
emfluence Marketing Platform
emfluence
Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.Starting Price: $1,000/month -
7
Unbounce
Unbounce
Get more conversions with Unbounce landing pages. Build, launch, and optimize custom landing pages for any campaign—without developers or tech bottlenecks. Drive more leads and revenue from any web page by showing targeted popups and sticky bars to specific users. Completely avoid tech bottlenecks; any member of your team can build, launch, and optimize Unbounce landing pages, popups, and sticky bars. Easily recreate any mockup or brand concept. Build from scratch, or start from our gallery of fully customizable templates. Use the Unbounce drag and drop builder to accelerate your landing page production process, and build high-converting popups and sticky bars in minutes. Publish landing pages to WordPress, integrate with Google Analytics, and automatically pass leads to almost any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.Starting Price: $72 per month -
8
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
9
WiserNotify
WiserNotify
Every day your website is visited by hundreds of people, and yet only a few take action on what you are offering. No matter how much technology transforms, we still need social proof to be assured. With Wiser Notify , we came up with a quick and easy solution to help your website visitors build trust in what you offer. With a mission to create sales-boosting effective marketing solutions for successful e-commerce businesses, Wiser Notify turns consumer psychology into digital solutions. Offering social proof & FOMO marketing solutions that will help you catch the attention of potential customers, Wiser Notify assists you in thriving sales and builds better credibility. Generate trust and gain popularity by showing recent actions like sales, sign-ups and subscriptions on your site.Starting Price: $10 per month -
10
Mouseflow
Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.Starting Price: $31 per month when paid yearly -
11
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
12
Convertize
Convertize
Convertize is a conversion optimization and A/B testing tool that makes it easy to increase your conversion rate. Edit your content, run A/B tests to find the best version and add powerful new features to your pages. ∙The Convertize SmartEditor™ allows you to create different versions of your webpages, A/B testing your text, images, and buttons without touching a line of code. It also allows you to set your own goals (by tracking buttons or URLs), so you can keep track of what matters most to your business. ∙A/B testing features like the Autopilot™ and Hybrid Statistics Engine™ find reliable results, fast. That means you have more time to work on your content. ∙SmartPlugins™ add geolocation, persuasive notifications and dynamic text to your website. Convertize integrates with the tools you are already using, so you can A/B test Wordpress content, increase conversion rates on Shopify, and optimize Wix websites with a few clicks.Starting Price: $49/month -
13
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
14
AB Tasty
AB Tasty
AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.Starting Price: $42.00/month -
15
Kaption
Kaption.co
Kaption is the leading AI-first analytics and feedback tool for digital marketers. Get the insights you need to optimize your digital experience and move business forward. Eliminate guess work, know why it happens, and iterate a lot faster. Often the best way to persuade is to first see things through your customers eyes. Do you know how they are using your website? With Kaption you can visualize your user's journey and any bumps along the way. Excellence comes from good information. Without data you are either lucky, or wrong. Focus your efforts with conversion and monitoring tools. Free heatmap analytics to view your user engagement with each element on your site and how it affects their behavior. See where users get stuck, increase conversion rates, and debug your product faster with smart metadata.Starting Price: $25 per month -
16
Splitmat
Splitmat
Increase conversions with AB tests. Splitmat is a URL shortener that can redirect your traffic across multiple pages. You would be surprised how much we can increase your conversions. Splitmat works as a normal URL shortener. You won't need any plugins or code changes on your website. Splitmat appends a specific "utm_id" parameter to your landing page URLs. You can then use Google Analytics, Fathom, or any other analytics app to track time on site, bounce rate, conversion events, and much more. You can try Splitmat free for 14 days. After that, you have an extra 30 days of 100% refund guarantee if you are not satisfied. Create a couple of landing pages with your favorite landing page builder, WordPress, Wix, etc., and they all work. Splitmat will generate a short link. Use this short link on social media, emails, and on any other marketing campaign. Whenever someone clicks on this link, we will redirect it to one of your landing pages.Starting Price: $19 per month -
17
SEATEXT AI
SEATEXT AI
SEATEXT AI is a tool to optimize website content for user engagement and conversion rates. Features: -SEATEXT AI provides autonomous content optimization through advanced AI models and A/B testing to increase sales of your website. -Optimize product descriptions for online stores, resulting in a significant sales increase of up to 40%. - Grow your sales with automatic 107 languages website translation, effortlessly localize your website into 107 languages, using AI to identify the most effective, error-free translations. With just a quick 1-minute setup, enjoy compelling, A/B tested translations designed to maximize sales. - Optimize content specifically for mobile users, ensuring concise and impactful text variations tailored to their unique browsing behavior to increase reach and engagement leading to higher conversion rates and improved sales. - Translate and rewrite your media content up to 100 times to optimize articles through automatic A/B testing to increase conversionsStarting Price: $25 per month -
18
VWO Testing
Wingify
Always Be Testing. Always Be Converting. Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT. Build your experiences, exactly the way you want, without writing a single line of code. For more than a decade, 1000s of growth leaders and CRO Experts have trusted VWO Editor to create and test experiences across millions of users, without ever involving a developer. Easily change the headline, CTA, images, or any other element on your page. Modify existing pages or create multiple variations of the same page. Make styling changes such as background color, font styles, and borders as well. Drag, move, resize, and hide options let you make layout changes like bringing a form or an offer to top of the fold. Unlimited undoes to fix your mistakes. Get an entire library of widgets to test with.Starting Price: $199 per month -
19
FigPii
FigPii
Know what users do, why, and exactly how to improve. FigPii is like having cheat codes for building the user experience your audience wants (and your bottom line needs.) No other platform makes it easier to live inside your customer's head—without creeping them out or ruining their visit. Stop guessing and watch videos of visitors moving around the site and clicking around. Look at aggregate data of how visitors interact with different pages. Ask your visitors the questions you’ve been wondering about. AB test your designs to see if they are actually performing the way they should. Best of all, it's powerfully simple: no need to wrangle data from disparate tools or comb through confusing reports for hours on end. You can get in, get insight, and get out. GDPR & CCPA: The GDPR (General Data Protection Regulation) is legislation designed to strengthen and unify data protection laws for all individuals within the European Union.Starting Price: $49.99 per month -
20
Thrive Optimize
Thrive Themes
In the real life split test I showed with you above, trusting the “experts” would have cost us thousands of new email subscribers over the life of our landing page. Extrapolate that conversion difference over several weeks, months or even years and you start to realize just how important running A/B tests are to growing your business. Trusting the marketing gurus is just plain dangerous. If you need an A/B testing tool, you're a bit stuck. Currently, these are the 3 flavors of software you have to choose from: Google Optimize, basically. A tool like this can be useful, but you need a degree in rocket science to perform even the simplest test. Some clunky, free WordPress plugins that haven’t been updated in 3 years and that are super basic. You're not really to blame if you haven't been testing and optimizing your site as much as you know you should.Starting Price: $19 per month -
21
Split Hero
Split Hero
Create and run tests quickly and easily for your WordPress sites. Increase form submissions, newsletter signups, button clicks and WooCommerce orders through the use of data driven conversion focused design. No coding required. Split Hero has been built to be quick and easy for anyone to use. No coding knowledge required, anyone in the team can create and maintain tests. Time is money and we help you deliver results to your clients - faster. Whether you're a solo freelancer or a large agency, we have your back. Pick a plan that fits your business and invite anyone you need into Split Hero to manage your client campaigns. You can also invite customers into the platform to view their ongoing campaigns. From solo freelancers to large agencies, people are loving Split Hero to increase CRO for their clients resulting in more recurring revenue for them.Starting Price: $49 per month -
22
Test It
Test It
Test It is a budget-friendly AB testing tool designed to help users improve their conversion rates by creating experiments without any coding. The platform offers a no-code editor, allowing users to set up tests in less than five minutes and compare different variants to identify the best-performing ones. Key features include an easy setup process that requires no development expertise, a no-code editor for creating tests, and the option for server-side integration for those seeking full control. Users can launch experiments in just a few clicks, testing various elements such as copy, design, pricing, onboarding processes, and features. The platform provides detailed performance results, enabling data-backed decisions to enhance conversions and revenue. Test It also includes built-in statistical relevance and revenue tracking to determine if a variant truly performs better or if the results are due to chance. Integration with favorite tools is seamless.Starting Price: $49 one-time payment -
23
Salesforce Marketing Cloud Personalization
Salesforce
Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs. Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine. Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds. Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences. -
24
HulkApps
HulkApps
Fully personalized eCommerce experiences with native apps, web design, and web development services. We live and breathe all things Shopify to deliver specified eCommerce experiences. From apps that bring customers back to your store to apps that increase your AOV, our Shopify apps are designed to make your site work better. Ongoing maintenance packages for any business size. From light to heavy customization needs for your business at a fraction of the cost. HulkApps team of eCommerce experts specializes in small customization solutions to Shopify. Our Shopify experts help Shopify businesses to create beautiful, scalable, and fully customizable mobile apps to create exceptional mobile experiences. Identify what experiences matter by relying on trusted professionals to deploy A/B testing strategies across any element on any page. Spread the word about the Pro versions of our apps, services, and packages to your friends & customers and earn a slice of the revenue. -
25
ConvertCRO
ConvertCRO
Struggling to turn website traffic into leads & sales? Let your AI CRO assistant audit pages, help you run A/B tests, and analyze results—No expertise needed. ConvertCRO gives agencies, SaaS startups, Founders, and SMBs a full-stack AI-powered website-optimization platform that allows web designers to blend high-quality design with data-driven conversion-rate optimization tactics: Easy A/B testing – generate recommendations and variants, deploy them, and track statistics & winners. Lead-generation playbooks – optimize headlines, copywriting & offers, and forms to raise conversion rates. Real-time analytics dashboards – track leads, sales, and key CRO metrics in one place. No setup required – Works with WordPress, Shopify, Squarespace, Webflow, Google Analytics & other integrations. Performance alerts and reminders – Consistent data monitoring with reminders of new A/B test opportunities.Starting Price: $249/year Starter
- Previous
- You're on page 1
- Next
