Audience

Marketing, Sales, Customer Service, Business Leaders, IT Professionals

About Unica

HCL Unica is a powerful enterprise marketing platform designed to manage your end-to-end marketing needs, from planning and execution to real-time personalization and campaign analysis. Built for marketers and powered by AI, Unica offers advanced marketing automation capabilities across a wide range of outbound and inbound channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, ATMs, and more.

Unica provides unmatched scalability and flexibility, with a cloud-native, premises-agnostic platform that can be deployed through containers or natively, making it easy to integrate with your existing MarTech stack. Its comprehensive suite includes industry-leading solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, enabling you to deliver hyper-personalized, data-driven marketing campaigns at scale.

Integrations

Ratings/Reviews

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Company Information

HCLSoftware
Founded: 2019
India
www.hcl-software.com/unica

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Live Online
Videos
Support
Phone Support
24/7 Live Support
Online

Unica Frequently Asked Questions

Q: What kinds of users and organization types does Unica work with?
Q: What languages does Unica support in their product?
Q: What kind of support options does Unica offer?
Q: What other applications or services does Unica integrate with?
Q: What type of training does Unica provide?

Unica Product Features

Campaign Management

Lead Management Not Supported
Event Triggered Actions Not Supported
Contact Database Not Supported
Channel Management Not Supported
Email Marketing Not Supported
Multi-Campaign Not Supported

Email Marketing

Auto-Responders Not Supported
Template Management Not Supported
Mailing List Management Not Supported
WYSIWYG Email Editor Not Supported
Subscriber Management Not Supported
Image Library Not Supported
A/B Testing Not Supported
CAN SPAM Compliance Not Supported
Drip Campaigns Not Supported
Event Triggered Email Not Supported
Mobile Optimized Emails Not Supported
Customer Surveys Not Supported
Reporting/Analytics Not Supported
Dynamic Content Not Supported
Landing Pages/Web Forms Not Supported
Artificial Intelligence Not Supported

Marketing Automation

Social Marketing Not Supported
Content / Blogging Platform Not Supported
A/B Testing Not Supported
Segmentation Not Supported
Search Marketing Not Supported
Website Visitor Tracking Not Supported
Analytics / ROI Tracking Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Customizable CTAs Not Supported
Sales Intelligence Not Supported
Dynamic Content Not Supported
Drip Campaigns Not Supported
Artificial Intelligence Not Supported

Personalization

Recommendation Engine Not Supported
Website Personalization Not Supported
Abandoned Cart Saver Not Supported
Contextual Targeting Not Supported
Experience Management Not Supported
Campaign Segmentation Not Supported
Behavioral Targeting Not Supported
Account Based Marketing Not Supported
A/B Testing Not Supported
Content Analytics Not Supported
Customer Profiles Not Supported