Audience

Marketing, Sales, Customer Service, Business Leaders, IT Professionals

About Unica

HCL Unica is a powerful enterprise marketing platform designed to manage your end-to-end marketing needs, from planning and execution to real-time personalization and campaign analysis. Built for marketers and powered by AI, Unica offers advanced marketing automation capabilities across a wide range of outbound and inbound channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, ATMs, and more.

Unica provides unmatched scalability and flexibility, with a cloud-native, premises-agnostic platform that can be deployed through containers or natively, making it easy to integrate with your existing MarTech stack. Its comprehensive suite includes industry-leading solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, enabling you to deliver hyper-personalized, data-driven marketing campaigns at scale.

Integrations

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Company Information

HCLSoftware
Founded: 2019
India
www.hcl-software.com/unica

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Live Online
Videos
Support
Phone Support
24/7 Live Support
Online

Unica Frequently Asked Questions

Q: What kinds of users and organization types does Unica work with?
Q: What languages does Unica support in their product?
Q: What kind of support options does Unica offer?
Q: What other applications or services does Unica integrate with?
Q: What type of training does Unica provide?

Unica Product Features

Campaign Management

Lead Management
Event Triggered Actions
Contact Database
Channel Management
Email Marketing
Multi-Campaign

Email Marketing

Auto-Responders
Template Management
Mailing List Management
WYSIWYG Email Editor
Subscriber Management
Image Library
A/B Testing
CAN SPAM Compliance
Drip Campaigns
Event Triggered Email
Mobile Optimized Emails
Customer Surveys
Reporting/Analytics
Dynamic Content
Landing Pages/Web Forms
Artificial Intelligence

Marketing Automation

Social Marketing
Content / Blogging Platform
A/B Testing
Segmentation
Search Marketing
Website Visitor Tracking
Analytics / ROI Tracking
Landing Pages / Web Forms
Lead Scoring
Customizable CTAs
Sales Intelligence
Dynamic Content
Drip Campaigns
Artificial Intelligence

Personalization

Recommendation Engine
Website Personalization
Abandoned Cart Saver
Contextual Targeting
Experience Management
Campaign Segmentation
Behavioral Targeting
Account Based Marketing
A/B Testing
Content Analytics
Customer Profiles